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Fenomena Berkurangnya Misleading Advertising pada Iklan Baris di Surat Kabar (Penegakan Etika Periklanan untuk Perlindungan Konsumen): (Penegakan Etika Periklanan untuk Perlindungan Konsumen) Ambar Wariati; Muhammad Khoiruman
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 20 No. 1 (2021)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.20.1.2778.18-27

Classified ads in newspapers are a form of advertisement widely used by small businesses or individuals who offer goods and services. This study aims to describe and explain the phenomenon of classified advertisements that often occur in newspapers, especially local newspapers, and to identify how far classified advertisements in newspapers follow advertising ethics and legislation so that readers as advertising objects are not misled by the information contained in the advertisements. This type of research is normative-empirical, which uses a qualitative approach. The research examines legislation, regulations that discuss advertising and consumer protection and empirically dig up information in the field about classified ad impressions in newspapers that are considered misleading advertising, and makes observations and digs up information to competent parties with the problem under study. The results showed that some classified advertisements in local newspapers with limited information made the advertisements misleading advertising. Still, there was the fact that there was a significant decrease in the number of classified ads in local newspapers as well as a reduction in the number of misleading advertising that was caused. This phenomenon is caused by 1) the number of classified advertisements as a whole has decreased drastically 2) The awareness of newspaper editors regarding consumer protection for advertisement readers in newspapers has begun to be implemented by accommodating Indonesian Pariwara Ethics, Law No: 8/1999 on Consumer Protection, Law No: 40/1999 concerning PRESS, Law No: 7 1996 concerning Food, and PP No.69 concerning Food Label and Advertising. 3) Much online advertising space, both paid and free, is also the cause of the reduction in misleading advertisements in newspapers today.

Pengembangan Dan Peningkatan Nilai Tambah Budidaya Jamur Tiram Melalui Pelatihan Nugget Jamur Di Desa Gerdu Kecamatan Karangpandan Kabupaten Karanganyar Ambar Wariati; Andjar Putri Wijayanti; Muhammad Khoiruman
WASANA NYATA Vol 2, No 2 (2018)
Publisher : STIE AUB Surakarta

Produksi jamur tiram cukup melimpah di Kabupaten Karanganyar termasuk di Desa Gerdu Kecamatan Karangpandan yang menjadi desa mitra Tim Pengabdian. Nilai jual jamur tiram dapat ditingkatkan dengan membuat produk makanan berbahan dasar jamur tiram, seperti : kripik jamur tiram, sate jamur, stick jamur, serundeng jamur dan produk jamur lain yang mempunyai nilai tambah. Kelompok Ibu PKK Desa Gerdu mencari alternatif produk berbahan dasar jamur tiram yang dianggap mampu diproduksi dan bisa meningkatkan tambahan pendapatan dari para anggota PKK. Nuget Jamur menjadi pilihan produk yang akan dikembangkan oleh mitra dengan alasan : 1) Produk nuget jamur masih sangat jarang di jual di pasar, 2) Diharapkan nuget jamur bisa menjadi alternatif pengganti nuget sapi dan ayam yang sudah terlebih dahulu populer di masyarakat. 3) Nuget Jamur diharapkan menjadi produk unik yang dijadikan oleh-oleh bagi wisatawan yang berkunjung ke destinasi wisata di kabupaten Karanganyar. Untuk pencapaian tujuan tersebut maka Tim Pengabdian melakukan pelatihan dan pendampingan bagi mitra berupa : 1) pelatihan pembuatan produk nuget jamur tiram 2) pelatihan pengemasan produk nuget jamur tiram dan 3) pendampingan perijinan usaha. Kata Kunci : Jamur Tiram, produk nuget jamur, pengemasan, perijinan usaha

CONSUMER DECISION MODEL (CDM) ANALYSIS OF EFFECTIVENESS VIDEOTRON ADVERTISING SERVED IN SURAKARTA Muhammad Khoiruman; Ambar Warniati
ProBank Vol 2, No 1 (2017)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v2i1.167

This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on videtron. The model that is used in measuring the effectiveness of an ad in this research is the Consumer Decision Model (CDM). The research objective was to determine the effect the message of the ad (Information), branding (Brand Recognition), the formation of an attitude (Attitude), the level of confidence in the message (Confidence), and intention to purchase (Intention) market target after seeing ad impressions through Videotron. The study population is a society in Surakarta with sampling method is purposive sampling of 200 respondents Data analysis technique using Structural Equation Modeling (SEM) which resulted in the conclusion that the message of the ad (Information) positive effect but not significant with branding (Brand Recognition), formation attitude (attitude), and the level of confidence in the message (confidence). Brand recognition is positive and significant impact on the confidence and attitude while confidence and attitude positive and significant effect on the intention to purchase (Intention) market target after seeing ad impressions through Videotron. Outcomes of this study are: enrichment of teaching materials, especially marketing management, Scientific publications (national journals) and an input for an advertiser, the advertising company and the Government of Surakarta about the effectiveness of the ads served through Videotron so they can be a policy in the future.Keywords: Videotron, advertising, Consumer Decision Model, Information, Brand Recognition, Attitude, Confidence, and Intention

Pengembangan Dan Peningkatan Nilai Tambah Budidaya Jamur Tiram Melalui Pelatihan Nugget Jamur Di Desa Gerdu Kecamatan Karangpandan Kabupaten Karanganyar Ambar Wariati; Andjar Putri Wijayanti; Muhammad Khoiruman
WASANA NYATA Vol 2, No 2 (2018)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v2i2.362

Produksi jamur tiram cukup melimpah di Kabupaten Karanganyar termasuk di Desa Gerdu Kecamatan Karangpandan yang menjadi desa mitra Tim Pengabdian. Nilai jual jamur tiram dapat ditingkatkan dengan membuat produk makanan berbahan dasar jamur tiram, seperti : kripik jamur tiram, sate jamur, stick jamur, serundeng jamur dan produk jamur lain yang mempunyai nilai tambah. Kelompok Ibu PKK Desa Gerdu mencari alternatif produk berbahan dasar jamur tiram yang dianggap mampu diproduksi dan bisa meningkatkan tambahan pendapatan dari para anggota PKK. Nuget Jamur menjadi pilihan produk yang akan dikembangkan oleh mitra dengan alasan : 1) Produk nuget jamur masih sangat jarang di jual di pasar, 2) Diharapkan nuget jamur bisa menjadi alternatif pengganti nuget sapi dan ayam yang sudah terlebih dahulu populer di masyarakat. 3) Nuget Jamur diharapkan menjadi produk unik yang dijadikan oleh-oleh bagi wisatawan yang berkunjung ke destinasi wisata di kabupaten Karanganyar. Untuk pencapaian tujuan tersebut maka Tim Pengabdian melakukan pelatihan dan pendampingan bagi mitra berupa : 1) pelatihan pembuatan produk nuget jamur tiram 2) pelatihan pengemasan produk nuget jamur tiram dan 3) pendampingan perijinan usaha. Kata Kunci : Jamur Tiram, produk nuget jamur, pengemasan, perijinan usaha

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