Article Per Year (5 Year)
p-Index From 2019 - 2024
0.882
P-Index
This Author published in this journals
All Journal Journal on Education RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL International Journal of Economics (IJEC) IRA Jurnal Pengabdian Kepada Masyarakat
Marpaung, Durahman
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Tiktok dan Shopee Live: Solusi Transformasi Pemasaran dan Peningkatan Daya Saing UMKM Kacang Intip Marpaung, Durahman; Bakti, Surya
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 1 No 3 (2023): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v1i3.87

Abstract

In Batu Bara Regency, North Sumatra, Indonesia, significant economic transformation has occurred by developing Micro, Small, and Medium Enterprises (MSMEs) based on chili agriculture. Lubuk Cuik Village, one of the region's largest chili producers, has become the focus of economic empowerment through MSMEs. The community service program "Tiktok and Shopee Live: Solutions for Marketing Transformation and Competitiveness Enhancement of Kacang Intip MSMEs" was conducted by Muhammadiyah Kisaran College of Economics and involved interns and accompanying lecturers. This program aims to increase MSME sales, especially the Kacang Intip product, by utilizing digital marketing on platforms like TikTok and Shopee Live. Training and mentoring were combined with socialization on the importance of digital marketing management, collaboration with local influencers, and product visibility enhancement. The service results show an increase in the effectiveness of digital marketing, proving the importance of social media in expanding market reach and increasing sales. The study also identified challenges like limited time and the number of MSMEs involved. In conclusion, using digital media is critical to enhancing the competitiveness of MSMEs in Batu Bara Regency, especially in the chili industry.
Kontribusi Lazismu dalam Membangun Kemandirian Ekonomi Masyarakat Miskin Melalui Bantuan Modal bagi UMKM Marpaung, Durahman; Bakti, Surya
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 2 No 2 (2024): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v2i2.128

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, contributing to economic growth, labor absorption, and poverty reduction. However, challenges such as limited access to credit and concerns about rejected credit applications often hinder the development of MSMEs. In Asahan Regency, the potential of MSMEs to improve regional economic welfare is huge thanks to abundant natural resources and local products. This article evaluates the impact of the assistance program organized by Lazismu on the economic independence of the poor through the development of culinary MSMEs in Kisaran. This study uses a comprehensive analysis method to assess how Lazismu's intervention affects aspects such as income, business capacity, and competitiveness of culinary MSMEs. The results of this study are expected to identify the key factors for the success of the program and provide recommendations for the development of economic empowerment programs in the future. The findings of this study also aim to contribute to the academic literature on the effectiveness of economic empowerment programs and provide guidance for policymakers and practitioners in the development of MSMEs.
Financial Performance Assessment Using Balanced Scorecard Methodology in Indonesian Banks Syahputra, Danil; Ningsih, Supiah; Marpaung, Durahman
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1039

Abstract

The objective of this study is to assess the financial performance of XYZ Bank through the lens of the balanced scorecard approach. The research method employed is qualitative, with data drawn from the annual reports of the banks in question for the period spanning 2020 to 2021. This period encompasses both the pre-merger and post-merger phases of Bank Syariah Indonesia. The findings of this study indicate that, from a financial perspective, the combined ROE ratio of the three Islamic banks, which has undergone a merger, is improving and includes healthy qualifications, approaching 15%. The customer perspective reveals an encouraging improvement in profitability, which is attributable to both customer migration from the predecessor bank to the merged bank and new customer growth. The merger has facilitated operating efficiency due to the synergy of the merger, leading to an increase in employee productivity, as measured by revenue. The establishment of several business unit networks represents an innovative form of internal business process, which can facilitate service delivery. The implications of this research provide a more detailed description of performance measurement using data from the company's published annual reports. Previous balance scorecard research employed survey methods in order to obtain information related to the growth and learning perspectives, as well as the customer and internal business process perspectives. In contrast, this study uses only data from the company's financial statements and annual reports.
Short Video Marketing: Strategies For Increasing Tourism In Indonesia Bakti, Surya; Marpaung, Durahman
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6266

Abstract

This research aims to determine (1) the existence and potential of short video marketing in promoting Indonesian tourism; and (2) SWOT analysis of short video marketing as a strategy to increase Indonesian tourism. This research is qualitative research with descriptive methods. The results of this research show that (1) short video marketing in Indonesian tourism promotion is managed by the Ministry of Tourism and Creative Economy to display the branding of 'Pesona Indonesia' and 'Wonderful Indonesia', short video marketing has the potential to fulfill tourists' needs for information about a tourism destination in Indonesia; and (2) short video marketing strategy to increase Indonesian tourism based on SWOT analysis consisting of SO strategy in the form of planning short video marketing content, WO strategy in the form of publishing short video marketing content, ST strategy in the form of stakeholder collaboration supporting short video marketing for sustainable tourism, and strategy WT is in the form of educating tourism service actors to create short video content as tourism marketing.
Memahami Dampak Greenflation terhadap Dinamika Harga Konsumen: Analisis Komparatif Bakti, Surya; Suriono, Hadi; Marpaung, Durahman; Nuzul Hakim, Lukman
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7060

Abstract

This article discusses the impact of greenflation on consumer price dynamics. Greenflation is a phenomenon that arises from the global drive towards sustainability, where increased demand for environmentally friendly products and technologies can lead to price increases due to higher production costs or limited availability. This study uses a literature review method to analyze the direct and indirect impacts of greenflation on consumer prices and compares these impacts across various countries or economic sectors. The research findings show that investments in green technology, environmental regulations, and changes in supply chains can increase production costs and final product prices. Direct impacts of greenflation include rising energy and transportation costs, as well as higher prices for goods and services produced with stricter environmental standards. A comparison between developed and developing countries indicates that developed countries have greater resources to invest in green technology but also experience more significant greenflation. This article provides insights into effective ways to manage the impacts of greenflation, including the implementation of policies supporting sustainable business practices, fiscal incentives for green technology, and strict enforcement of environmental regulations.
Co-Authors Bakti, Surya Ningsih, Supiah Nuzul Hakim, Lukman Suriono, Hadi Syahputra, Danil