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All Journal Journal on Education RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL International Journal of Economics (IJEC) IRA Jurnal Pengabdian Kepada Masyarakat
Marpaung, Durahman
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Religion Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : IRA Jurnal Pengabdian Kepada Masyarakat

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Tiktok dan Shopee Live: Solusi Transformasi Pemasaran dan Peningkatan Daya Saing UMKM Kacang Intip Marpaung, Durahman; Bakti, Surya
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 1 No 3 (2023): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v1i3.87

Abstract

In Batu Bara Regency, North Sumatra, Indonesia, significant economic transformation has occurred by developing Micro, Small, and Medium Enterprises (MSMEs) based on chili agriculture. Lubuk Cuik Village, one of the region's largest chili producers, has become the focus of economic empowerment through MSMEs. The community service program "Tiktok and Shopee Live: Solutions for Marketing Transformation and Competitiveness Enhancement of Kacang Intip MSMEs" was conducted by Muhammadiyah Kisaran College of Economics and involved interns and accompanying lecturers. This program aims to increase MSME sales, especially the Kacang Intip product, by utilizing digital marketing on platforms like TikTok and Shopee Live. Training and mentoring were combined with socialization on the importance of digital marketing management, collaboration with local influencers, and product visibility enhancement. The service results show an increase in the effectiveness of digital marketing, proving the importance of social media in expanding market reach and increasing sales. The study also identified challenges like limited time and the number of MSMEs involved. In conclusion, using digital media is critical to enhancing the competitiveness of MSMEs in Batu Bara Regency, especially in the chili industry.
Kontribusi Lazismu dalam Membangun Kemandirian Ekonomi Masyarakat Miskin Melalui Bantuan Modal bagi UMKM Marpaung, Durahman; Bakti, Surya
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 2 No 2 (2024): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v2i2.128

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, contributing to economic growth, labor absorption, and poverty reduction. However, challenges such as limited access to credit and concerns about rejected credit applications often hinder the development of MSMEs. In Asahan Regency, the potential of MSMEs to improve regional economic welfare is huge thanks to abundant natural resources and local products. This article evaluates the impact of the assistance program organized by Lazismu on the economic independence of the poor through the development of culinary MSMEs in Kisaran. This study uses a comprehensive analysis method to assess how Lazismu's intervention affects aspects such as income, business capacity, and competitiveness of culinary MSMEs. The results of this study are expected to identify the key factors for the success of the program and provide recommendations for the development of economic empowerment programs in the future. The findings of this study also aim to contribute to the academic literature on the effectiveness of economic empowerment programs and provide guidance for policymakers and practitioners in the development of MSMEs.
Co-Authors Bakti, Surya Ningsih, Supiah Nuzul Hakim, Lukman Suriono, Hadi Syahputra, Danil