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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Dheryliana, M Chyntia
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Economics, Econometrics & Finance

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Journal : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

 1 
STRATEGI PENGEMBANGAN INDUSTRI PAKAN IKAN AIR TAWAR DI KECAMATAN KAMPAR KABUPATEN KAMPAR Dheryliana, M Chyntia; Rita, Iyan Yani; Deny, Setiawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the development strategy of the freshwater fish feed industry in Kampar subdistrict of Kampar district . This study using all population of 18 units of fish feed industry as the sample by using the census method, Analysis method used in this reseatch is SWOT Analysis and IE Matrix. The results of the SWOT analysis show that the fish feed industry in Kampar District, Kampar Regency, has a strategy to develop a business in dealing with internal and external problems. IE matrix for the fish feed industry is in Column V, which has moderate internal and external capabilities and is in a state of growth and stability. Based on the SWOT analysis diagram, this strategy is in quadrant 1 (aggressive strategy). The strategy that must be established in these circumstances is to support aggressive growth policies. This aggressive strategy is more focused on SO (StrengthOpportunities) strategy, namely by using strength to take advantage of existing opportunities.Keywords: Strategy, Internal, Eksternal
STRATEGI PENGEMBANGAN INDUSTRI PAKAN IKAN AIR TAWAR DI KECAMATAN KAMPAR KABUPATEN KAMPAR Dheryliana, M Chyntia; Rita, Iyan Yani; Deny, Setiawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the development strategy of the freshwater fish feed industry in Kampar subdistrict of Kampar district . This study using all population of 18 units of fish feed industry as the sample by using the census method, Analysis method used in this reseatch is SWOT Analysis and IE Matrix. The results of the SWOT analysis show that the fish feed industry in Kampar District, Kampar Regency, has a strategy to develop a business in dealing with internal and external problems. IE matrix for the fish feed industry is in Column V, which has moderate internal and external capabilities and is in a state of growth and stability. Based on the SWOT analysis diagram, this strategy is in quadrant 1 (aggressive strategy). The strategy that must be established in these circumstances is to support aggressive growth policies. This aggressive strategy is more focused on SO (StrengthOpportunities) strategy, namely by using strength to take advantage of existing opportunities.Keywords: Strategy, Internal, Eksternal
Co-Authors Deny Setiawan Deny, Setiawan Rita, Iyan Yani