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STRATEGI PENGEMBANGAN INDUSTRI PAKAN IKAN AIR TAWAR DI KECAMATAN KAMPAR KABUPATEN KAMPAR Dheryliana, M Chyntia; Rita, Iyan Yani; Deny, Setiawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the development strategy of the freshwater fish feed industry in Kampar subdistrict of Kampar district . This study using all population of 18 units of fish feed industry as the sample by using the census method, Analysis method used in this reseatch is SWOT Analysis and IE Matrix. The results of the SWOT analysis show that the fish feed industry in Kampar District, Kampar Regency, has a strategy to develop a business in dealing with internal and external problems. IE matrix for the fish feed industry is in Column V, which has moderate internal and external capabilities and is in a state of growth and stability. Based on the SWOT analysis diagram, this strategy is in quadrant 1 (aggressive strategy). The strategy that must be established in these circumstances is to support aggressive growth policies. This aggressive strategy is more focused on SO (StrengthOpportunities) strategy, namely by using strength to take advantage of existing opportunities.Keywords: Strategy, Internal, Eksternal

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BUDIDAYA KERAMBA IKAN DI KECAMATAN SIAK HULU KABUPATEN KAMPAR Suerni, Suerni; Rita, Iyan Yani; Rahmita, Ningsih B.
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study was to determine the factors that influence the production of fish cage cultivation in Siak Hulu District, Kampar Regency. The population is all cage owners in Siak Hulu Subdistrict of Kampar Regency as many as 220 people, with a total sample of 69 people. The sampling technique uses random sampling. The type of data used is primary data and secondary data, while the data collection technique uses a questionnaire. Data analysis method used in this study is to use multiple linear regression. The results showed that the production of fish cage cultivation in Siak Hulu District, Kampar Regency was influenced by land and natural resources, labor and capital factors. This means that as land and natural resources, labor and capital factors increase, fish cage production also increases.Keywords: Production, Land and Natural Resources, Labor, Capital

DAMPAK KEBERADAAN ALFAMART DAN INDOMARET TERHADAP KEBERLANGSUNGAN USAHA MIKRO KECIL MENENGAH DI KOTA PEKANBARU Rizki, Latif Abdul; Rita, Iyan Yani; Eka, Pailis Armas
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims (1) to analyze the omzet level of micro, small and medium enterprises before and after the existence of Indomaret and Alfamart. (2) Analyzing the growth rate of turnover of micro, small and medium enterprises before and after the existence of Indomaret and Alfamart. (3) Analyzing the number of buyers who came to the micro, small, and medium enterprise stores before and after the existence of Indomaret and Alfamart. (4) Analyze changes in the opening hours of micro, small, and medium business stores before and after the existence of Indomaret and Alfamart. This study uses primary data through distributing questionnaires to ninety respondents spread across the city of Pekanbaru. In this study, a quantitative descriptive analysis tool was used which aims to describe a phenomenon, event, symptom, and incident that occurred factually, systematically, and accurately and a sign test which aims to determine the impact of the effect of the sustainability of micro, small and medium enterprises before and after the existence of Indomaret and Alfamart. The results of the sign test of the ninety respondents studied based on the 5% significance level indicated that the p-value <0.05 meant that there was a significant impact. These results indicate a change in the level of turnover, profit and store opening hours due to the presence of Indomaret and Alfamart around micro, small and medium enterprises.Keywords: Impact, UMKM, Indomaret, Alfamart

STRATEGI PENGEMBANGAN INDUSTRI KECIL BATAKO DI KOTA PEKANBARU Firdha, Hapsari Ayu; Rita, Iyan Yani; Mardiana, Mardiana
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to know the strategy of small business development of brick in the future. The population is a total of 6 businesses with census methods. Variables in the research are raw materials, marketing, human resources and technology. Technical analysis of the data used is using SWOT analysis. In the results of the study showed small brick industry in Pekanbaru City is in the position of SWOT Matrix Quadrant 1 which means the right strategy for the brick industry in Pekanbaru City is a strategy to grow and build (Growth and Build) to produce the most precise strategy then further analyzed by using internal matrix and external matrix and the result of small brick industry in Pekanbaru City is in the intermediate position in cell 5 namely growth and stability so that the right strategy is the development of Product market and market penetration.Keywords: strategy, SWOT analysis, brick industry.

STRATEGI PENGEMBANGAN INDUSTRI PAKAN IKAN AIR TAWAR DI KECAMATAN KAMPAR KABUPATEN KAMPAR Dheryliana, M Chyntia; Rita, Iyan Yani; Deny, Setiawan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the development strategy of the freshwater fish feed industry in Kampar subdistrict of Kampar district . This study using all population of 18 units of fish feed industry as the sample by using the census method, Analysis method used in this reseatch is SWOT Analysis and IE Matrix. The results of the SWOT analysis show that the fish feed industry in Kampar District, Kampar Regency, has a strategy to develop a business in dealing with internal and external problems. IE matrix for the fish feed industry is in Column V, which has moderate internal and external capabilities and is in a state of growth and stability. Based on the SWOT analysis diagram, this strategy is in quadrant 1 (aggressive strategy). The strategy that must be established in these circumstances is to support aggressive growth policies. This aggressive strategy is more focused on SO (StrengthOpportunities) strategy, namely by using strength to take advantage of existing opportunities.Keywords: Strategy, Internal, Eksternal

ANALISIS KELAYAKAN USAHA ATAP RUMBIA DI KECAMATAN BENGKALIS KABUPATEN BENGKALIS Muhammad, Dzakwan Ayuti Naufal; Rita, Iyan Yani; Hilmah, Zuryani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze the thatch roof business from the aspects of marketing, finance, and Break Event Point. Sampling using purposive sampling method of 20 respondents, data analysis used Net Present Value, Benefit Cost Ratio, Internal Rate Of Return. The analysis results show that from the financial aspect it is feasible, seen from the value of the Net Present Value, Net Benefit Cost Ratio, and the value of its Internal Rate of Return. The results of this study indicate that the thatch roof business is quite good, this can be seen from the increase in the number of requests every year. The feasibility of thatch roof business in Bengkalis District is seen from the financial aspect that this business is feasible, because the NPV value is> 0. Net B / C Ratio value is more than 1. The business has favorable prospects. The IRR value of 83.97% is greater than the interest rate of 20%, meaning that this business is feasible. The thatched roof business in Bengkalis District has succeeded in selling products above the break even point value. The results of the break even point analysis show that the minimum sales amount is 15.65 m2 with a minimum sales value of Rp. 367,297,297, -.Keywords: Marketing Aspects, Financial Aspects, Break-even Point

PENGARUH DANA PIHAK KETIGA (DPK), NON PERFORMING LOAN (NPL), DAN INFLASI TERHADAP PENYALURAN KREDIT UMKM PADA PERBANKAN DI PROVINSI RIAU PERIODE 2014.QI-2019.QIV Shinta, Sulistyani Indah; Rita, Iyan Yani; Any, Widayatsari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determines the influence of Third Party Funds (TPF), Non Performing Loan (NPL), and Inflation to MSME Credit Distribution on Banks in Riau Province period 2014.QI-2019.QIV. The data used in this study are quarterly data from 2014 to 2019. The analytical method used is descriptive quantitative and analyzed with multiple linear regression model of Ordinary Least Square (OLS) approach using the tools of the computer statistical program Eviews version 10. The research results obtained are TPF, NPL and inflation together (simultaneously) affect the distribution of MSME Credit with a significance level of 5%. Partially, TPF have a positive and significant effect on MSME Credit Distribution, Inflation have a negative and significant effect on MSME Credit Distribution, while NPL has a negative and not significant effect on MSME Credit Distribution. Variations of factors that affect MSME Credit Distribution are explained by the TPF, NPL, and inflation together have an effect of 83,48% (adjusted R2 = 0.8348) while the remaining 16,52% is explained by other variables not included in this study.Keywords: TPF, NPL, Inflation, and MSME Credit Distribution

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