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All Journal ESENSI: Jurnal Manajemen Bisnis IDEI: Jurnal Ekonomi & Bisnis Journal of Economics, Bussiness and Management Issues
Tuti, Meylani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Economics, Bussiness and Management Issues

 1 
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Suasana Terhadap Keputusan Pembelian Yuliana, Selvia Tri; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 3 (2024): April-Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.219

Abstract

The objective of this study is to examine the impact of product quality, service quality, and restaurant ambiance on consumer purchasing behavior in the restaurant industry. The research population consists of consumers of the restaurant. The sample size consisted of 167 individuals who were selected using accidental sampling, which involved selecting individuals who were willing to respond to the author's questionnaire. Data was gathered during January and February of 2024. The data analysis technique employed was the Structure Equation Model, using the SmartPLS software. The research findings indicate that the three distinct research variables, namely product quality, service quality, and atmosphere, significantly impact customer purchase decisions in restaurants. This demonstrates the restaurant's success in enticing consumers to visit and ensuring their satisfaction once dining.
Pengaruh Kualitas Produk dan Brand Ambasador Terhadap Keputusan Pembelian Melalui Kepuasan Harga pada Mie Lemonilo Mitasari, Eliam Lola; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 3 (2024): April-Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.232

Abstract

The purpose of this study was to determine the effect of product quality and brand ambassadors on consumer purchasing choices by testing their satisfaction with the price of Lemonilo noodles. The methodology used was Accidental Sampling, with a sample size of 150 respondents. The validity and reliability of the questionnaire given to respondents were tested using PLS software version 3.0 and Structural Equation Modeling (SEM). In the data collection approach, two things are emphasized in the service marketing mix: product quality and brand ambassadors. This study shows that the quality of a product has a large and positive impact on consumer purchasing choices. In addition, it has a positive effect on their satisfaction with the price of the product. Conversely, the presence of a brand ambassador does not have a significant effect on price satisfaction. However, it has a significant effect on consumer purchasing decisions. Furthermore, satisfaction with the price of a product has a positive and significant effect on consumer purchasing choices
Pengaruh Kuliatas Pelayanan, Pengalaman, dan Ulasan Online Terhadap Kepuasan Pelanggan Afrilianti, Lisa; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.306

Abstract

The objective of this study is to examine the impact of service quality, experience, and online review of influence overall guest satisfaction at the hotel. Data was gathered during October-December 2023 at Swiss-Belresidences Kalibata. Purposive sampling was used to obtain a sample size of 151 visitors who agreed to fill out the survey. The data analysis technique employed was the Structure Equation Model, using the SmartPLS software.  The reseacrh  findings indicate that the three distinct reseacrh variables, namely of service quality, experience, online review, significantly impact  satisfaction guest at the hotel.  This demonstrates the hotel success  for  guest give the nice of experiences to online review.  Service quality a consistanly give positive contributions made by employees to the guest  get beyond expectation  of experience at the hotel. Satisfaction guest will be give impact positive to hotel, cause if more then positive online review for others customer believe it nice and recommended and also many of guest will be loyality.  Companies that consistently improve and maintain service quality, good customer experience for hotels, and good online reviews will get satisfaction from customers and build good long-term relationships between customers and the company.
Co-Authors Afrilianti, Lisa Aisyah, Ria Siti bellen, yuni alfitri Caterine, Caterine Erwan, Dona Mitasari, Eliam Lola Safitri, Anisa Dwi Sunaryo Sunaryo Widiarto, Rafa Wina Yuliana, Selvia Tri