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<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA DENGAN KEPUASAN PELANGGAN DI RESTORAN JOE’S GRILL SWISS BELL-HOTEL MANGGA BESAR ]]>
<![CDATA[Aisyah, Ria Siti]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol 25 No 2 (2022): ESENSI: Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara ]]>
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DOI: 10.55886/esensi.v25i2.481
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, kualitas pelayanan dan persepsi harga terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah konsumen Restoran Joe’s Grill Swiss Bell Hotel Mangga Besar yang telah melakukan pembelian lebih dari dua kali. Teknik sampling yang digunakan adalah purposive sampling dengan menentukan 204 responden. Uji validitas dan reliabilitas dilakukan pada data sebelum disebarkan. Metode penelitian dengan menggunakan deskriptif kuantitatif dengan Structural Equation Modeling (SEM). Penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh terhadap kepuasan dengan nilai t sebesar 3,85, kualitas pelayanan berpengaruh terhadap kepuasan dengan nilai t sebesar 6,12 dan persepsi harga berpengaruh terhadap kepuasan dengan nilai t sebesar 3,44.]]>
<![CDATA[PENGARUH PERSEPSI HARGA, KERAGAMAN PRODUK DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Widiarto, Rafa Wina]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol 25 No 3 (2022): ESENSI: Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara ]]>
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DOI: 10.55886/esensi.v25i3.539
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui dampak persepsi harga, keragaman produk, dan lingkungan terhadap pilihan pembelian. Metode penelitian menggunakan statistik. Analisis data menggunakan SEM dengan bantuan program SmartPLS 3. Menggunakan teknik incidental sampling, 100 pelanggan Dunkin' Donuts yang tepat dipilih oleh peneliti membentuk sampel untuk penelitian ini. Temuan menunjukkan bahwa meskipun lingkungan tidak mempengaruhi keputusan pembelian, persepsi harga dan keragaman produk mempengaruhi. Penelitian ini hanya menggunakan tiga variabel independen yang mempengaruhi variabel keputusan pembelian. Untuk penelitian lebih lanjut, disarankan untuk menambahkan variabel lain dan memperluas area penelitian]]>
<![CDATA[PENGARUH KUALITAS PRODUK, BRAND EQUITY DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Sunaryo, Sunaryo]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol 26 No 2 (2023): ESENSI: Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara ]]>
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DOI: 10.55886/esensi jmb.v26i2.699
<![CDATA[Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk, brand equity dan suasana terhadap keputusan pembelian pada Pand’Or Cakes di Wijaya 1. Populasi penelitian ini adalah konsumen yang pernah atau yang sudah melakukan pembelian lebih dari 2 kali dan teknik sampling yang dipakai adalah accidental sampling yang mendapatkan jumlah sample sebanyak 120 responden. Penelitian ini menggunakan metode analisis data Structural Equation Model. Hasil dari penelitian ini menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap keputuasan pembelian, brand equity berpengaruh signifikan terhadap keputusan pembelian, namun suasana tidak berpengaruh positif pada keputusan pembelian.]]>
<![CDATA[PENGARUH IKLAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN VITACIMIN MELALUI BRAND TRUST ]]>
<![CDATA[Caterine, Caterine]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol 26 No 2 (2023): ESENSI: Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara ]]>
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DOI: 10.55886/esensi jmb.v26i2.700
<![CDATA[The goal of this study was to ascertain how advertising and price perceptions affected consumers' decisions to buy Vitacimin. Statistically descriptive methods are used in the investigation. Using a purposive selection technique, 150 Vitacimin consumers were selected as the study's population. The SmartPLS 3 application was used to do data analysis using SEM. According to the study's findings, advertising and perceived price have a favorable and significant impact on consumer brand trust and purchasing behavior. Buying decisions are directly influenced by brand trust.]]>
<![CDATA[Increasing Customer Satisfaction Through Product Quality And Unique Packaging ]]>
<![CDATA[Erwan, Dona]]>;
<![CDATA[tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol 27 No 2 (2024): ESENSI: Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara ]]>
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DOI: 10.55886/esensi jmb.v27i2.859
<![CDATA[This research aims to help researchers understand whether there is an impact of product quality and packaging on purchasing decisions and customer satisfaction levels. The population in this research is Fore consumers. The sample method used was purposive sampling with a total of 252 respondents. The sample in this research is consumers who have purchased or consumed Fore products at least twice. The data analysis method uses a structural equation model with the help of smartPLS software. The results of this research show that there is a positive and significant influence of packaging on purchasing decisions, product quality on purchasing decisions, packaging on customer satisfaction, and product quality on customer satisfaction. Overall, these findings underscore the importance of effective packaging strategies and improving product quality in achieving sustainable customer satisfaction in the coffee shop industry. Each packaging variable and product quality have an important role in shaping consumer perceptions, driving purchasing decisions, and influencing the level of customer satisfaction.]]>
<![CDATA[BUILDING THE HOTEL BRAND ADVOCACY TO ATTRACT MORE VISITORS ]]>
<![CDATA[bellen, yuni alfitri]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol 27 No 2 (2024): ESENSI: Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara ]]>
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DOI: 10.55886/esensi jmb.v27i2.860
<![CDATA[This research aims to determine the influence of influencer marketing, social media marketing, product quality, service quality on brand advocacy. In collecting and researching data, researchers used a quantitative-based research approach. Sampling was carried out using a purposive sampling method and data was collected from 255 respondents. Using structural equation models as a data analysis method with the help of smartPLS software. The results of the analysis show that there is a significant influence of social media marketing, product quality, and service quality on brand advocacy. Meanwhile, the results of the analysis from influencer marketing on brand advocacy are that the negative effect is not significant. The practical implication of the results of this research is that Adotel Hotel Jakarta should be able to determine influencers who match the content or passion uploaded on their social media according to the product being promoted.]]>
<![CDATA[PENGARUH PENGALAMAN MINUM KOPI DAN SUASANA TOKO MELALUI MOTIVASI HEDONIS DAN UTILITARIAN PADA NIAT MEMBELI KEMBALI ]]>
<![CDATA[Safitri, Anisa Dwi]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ IDEI: Jurnal Ekonomi & Bisnis Vol 5, No 1 (2024): JUNE 2024 ]]>
Publisher : <![CDATA[Insan Doktor Ekonomi Indonesia (IDEI) ]]>
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DOI: 10.38076/ideijeb.v5i1.233
<![CDATA[This research analyzed the influence of the coffee-drinking experience and store atmosphere, influencing the tendency to repurchase using hedonic and utilitarian motivation. The population of this research was the customers of the Kopi Bajawa Flores cafe. The sample used was purposive sampling, with 251 respondents, and used quantitative research methods. The data analysis approach used a structural equation model implemented using SmartPLS software. The findings of this study indicated that a customer's experience consuming coffee and the ambiance of the store significantly influenced their likelihood of making a subsequent purchase from both hedonic and utilitarian motivations. Store atmosphere significantly influenced the intention to repeat purchases with hedonic motivation aspects. From the results of this research, if a company wanted to increase sales, it was recommended that the company be able to fulfill consumers' emotional pleasure. Further research was also recommended to discover other variables influencing company sales statistics. Tujuan penelitian ini adalah menganalisi pengaruh pengalaman minum kopi dan suasana toko memengaruhi kecenderungan untuk melakukan pembelian kembali dengan motivasi hedonis dan utilitarian. Populasi penelitian ini adalah pelanggan kafe Kopi Bajawa Flores. Sampel yang digunakan adalah purposive sampling, dengan jumlah 251 responden dan dengan metode penelitian kuantitatif. Pendekatan analisis data menggunakan model persamaan struktural yang diimplementasikan menggunakan software SmartPLS. Temuan penelitian ini menunjukkan bahwa pengalaman pelanggan mengonsumsi kopi, serta suasana toko, secara signifikan memengaruhi kemungkinan mereka melakukan pembelian berikutnya baik secara motivasi hedonis maupun utilitarian. Suasana toko secara signifikan memengaruhi niat membeli kembali dengan aspek motivasi hedonis. Dari hasil penelitian tersebut jika perusahaan ingin meningkatkan penjualan disarankan perusahaan dapat lebih memenuhi emosional kesenangan konsumen. Penelitian lanjutan juga disarankan untuk mengetahui lebih lanjut variabel-variabel lain yang dapat memengaruhi statistik penjualan perusahaan.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Pelayanan dan Suasana Terhadap Keputusan Pembelian ]]>
<![CDATA[Yuliana, Selvia Tri]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ Journal of Economics, Bussiness and Management Issues Vol. 1 No. 3 (2024): April-Juni ]]>
Publisher : <![CDATA[Indonesian Journal Publisher ]]>
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DOI: 10.47134/jebmi.v2i2.219
<![CDATA[The objective of this study is to examine the impact of product quality, service quality, and restaurant ambiance on consumer purchasing behavior in the restaurant industry. The research population consists of consumers of the restaurant. The sample size consisted of 167 individuals who were selected using accidental sampling, which involved selecting individuals who were willing to respond to the author's questionnaire. Data was gathered during January and February of 2024. The data analysis technique employed was the Structure Equation Model, using the SmartPLS software. The research findings indicate that the three distinct research variables, namely product quality, service quality, and atmosphere, significantly impact customer purchase decisions in restaurants. This demonstrates the restaurant's success in enticing consumers to visit and ensuring their satisfaction once dining.]]>
<![CDATA[Pengaruh Kualitas Produk dan Brand Ambasador Terhadap Keputusan Pembelian Melalui Kepuasan Harga pada Mie Lemonilo ]]>
<![CDATA[Mitasari, Eliam Lola]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ Journal of Economics, Bussiness and Management Issues Vol. 1 No. 3 (2024): April-Juni ]]>
Publisher : <![CDATA[Indonesian Journal Publisher ]]>
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DOI: 10.47134/jebmi.v2i2.232
<![CDATA[The purpose of this study was to determine the effect of product quality and brand ambassadors on consumer purchasing choices by testing their satisfaction with the price of Lemonilo noodles. The methodology used was Accidental Sampling, with a sample size of 150 respondents. The validity and reliability of the questionnaire given to respondents were tested using PLS software version 3.0 and Structural Equation Modeling (SEM). In the data collection approach, two things are emphasized in the service marketing mix: product quality and brand ambassadors. This study shows that the quality of a product has a large and positive impact on consumer purchasing choices. In addition, it has a positive effect on their satisfaction with the price of the product. Conversely, the presence of a brand ambassador does not have a significant effect on price satisfaction. However, it has a significant effect on consumer purchasing decisions. Furthermore, satisfaction with the price of a product has a positive and significant effect on consumer purchasing choices]]>
<![CDATA[Pengaruh Kuliatas Pelayanan, Pengalaman, dan Ulasan Online Terhadap Kepuasan Pelanggan ]]>
<![CDATA[Afrilianti, Lisa]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September ]]>
Publisher : <![CDATA[Indonesian Journal Publisher ]]>
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DOI: 10.47134/jebmi.v2i3.306
<![CDATA[The objective of this study is to examine the impact of service quality, experience, and online review of influence overall guest satisfaction at the hotel. Data was gathered during October-December 2023 at Swiss-Belresidences Kalibata. Purposive sampling was used to obtain a sample size of 151 visitors who agreed to fill out the survey. The data analysis technique employed was the Structure Equation Model, using the SmartPLS software. The reseacrh findings indicate that the three distinct reseacrh variables, namely of service quality, experience, online review, significantly impact satisfaction guest at the hotel. This demonstrates the hotel success for guest give the nice of experiences to online review. Service quality a consistanly give positive contributions made by employees to the guest get beyond expectation of experience at the hotel. Satisfaction guest will be give impact positive to hotel, cause if more then positive online review for others customer believe it nice and recommended and also many of guest will be loyality. Companies that consistently improve and maintain service quality, good customer experience for hotels, and good online reviews will get satisfaction from customers and build good long-term relationships between customers and the company.]]>
