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Nur Wanita
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Religion Law, Crime, Criminology & Criminal Justice

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BAURAN PROMOSI (PROMOTION MIX) KONVENSIONAL DALAM PERSPEKTIF ETIKA BISNIS ISLAM Nur Wanita
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 10 No. 1 (2016): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v10i1.277

Abstract

One of marketing strategy policy that is used by companies to face their competitors is through promotion mix. In this case, each company has its own promotion mix policy which is diverse, this policy that is aimed to obtain company’s targets in market particularly to attract and fascinate consumers for the products, through this competition, it is not a few number of company who takes shortcuts and justifies any means in order to meet their goals; to earn profits, hence they tend to violate ethic. Islamic business ethic concept does not have any rivalry concept that is likely to ruin others unless synergize and cooperate one another. The variety of products from different manufacturers can offer alternative convenience for the consumers to get products according to their needs and capabilities.
IMPLEMENTASI PERAN PUSAT INKUBASI BISNIS USAHA KECIL (PINBUK) DALAM UPAYA PENGEMBANGAN KOPSYAH BMT DI SULAWESI TENGAH Nur wanita; Fadhliah Mubakkirah
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 12 No. 1 (2018): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v12i1.339

Abstract

This research is based on the existence of PINBUK (Small Business Incubation Center) in general, especially Central Sulawesi PINBUK which can not be separated with the existence and development of sharia micro finance institution, especially Koperasi Syariah (Kopsyah) BMT in Central Sulawesi. The existence of Kopsyah BMT on one hand has access opportunities for small groups of people who find it difficult to access funds at formal financial institutions such as banks, amun on the other hand, not infrequently Kopsyah BMT, its existence is not going as expected. Therefore, this research tries to raise the problem: how is the implementation of PINBUK role in developing Kopsyah BMT in Central Sulawesi, and what factors are supporting and inhibiting the role of PINBUK in developing Kopsyah BMT in Central Sulawesi
Co-Authors Fadhliah Mubakkirah