Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
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This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science Da'watuna: Journal of Communication and Islamic Broadcasting
Wijayani, Isna
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Instagram Sebagai Media Informasi untuk Memperkenlakan Keberadaan dan Kegiatan dalam Komunitas @Pf_Ent Palembang Irawan, Andre; Wijayani, Isna
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5299

Abstract

PF Entertainment is a community of lovers of Korean-style modern dance or Korean Dance Cover which uses the mass media Instagram as an information medium for the public to introduce their existence and activities. However, as time goes by, this media competes with other media such as TikTok, which is currently very popular. The aim of this research is to utilize knowledge of Instagram media in introducing the existence and activities of PF Entertainment. This study uses a qualitative method. The theory used is Effective Communication Techniques. The result of this research is that by using Instagram, of course the admin always updates the activities carried out with 2 to 7 pieces of information in one month so that followers can follow and find out about developments in the PF Entertainment community.
Facebook as a Marketing Communication Media for Pempek UMKM products check chest Palembang Pramudya, Joyo; Wijayani, Isna; Misnawati, Desy; Rahayu Pratami Lexianingrum, Siti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3339

Abstract

The purpose of this research is to understand how Facebook can be used as a medium for promoting and marketing products of the small and medium enterprise (SME) Pempek Cek Dada Palembang. With the rapid development of the internet and technology, social media has become one of the best marketing tools for SMEs like Pempek Cek Dada to reach consumers more broadly and efficiently. As one of the largest social media platforms, Facebook has many features that can be used for marketing strategies. This research is conducted using qualitative methodology and a descriptive approach. Data is collected through in-depth interviews with the owner, employees, and customers of Pempek Cek Dada, as well as through observation and content analysis of their official Facebook page. The results of the study indicate that Facebook is effective as a communication and marketing medium for the products of Pempek Cek Dada. Features such as photo and video posts, and live streaming enable Pempek Cek Dada to convey product information in an engaging and interactive manner. Additionally, directly interacting with consumers through messages and comments on Facebook helps to increase consumer trust and build closer relationships.
Co-Authors Irawan, Andre Misnawati, Desy Pramudya, Joyo Rahayu Pratami Lexianingrum, Siti