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Implementation And Supervision Of Stakeholders-Based Education Marketing East Java Indonesia Eko Sigit Purwanto; Akhyak; Achmad Patoni; Imam Junaris
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.247

Abstract

Private schools must try to improve education marketing management in order to get more students that will later support learning activities in schools. Marketing management in this research is how to introduce educational products, invite and influence people to become consumers or service users in an educational institution. This study uses a qualitative approach that has a post positivistic or interpretive paradigm with the aim of understanding the phenomena that occur in the field. This type of research is multisite. The data collection in this study was carried out by means of participant observation, in-depth interviews and documentation. Furthermore, the researchers analyzed the data using two methods, i.e.: on-site data analysis and cross-site analysis using the Miles Huberman interactive model, known as reduction and presentation of data and drawing conclusions. The results of this study are: 1) implementation of stakeholder-based educational marketing management which is carried out by carrying out the placement tests, fulfilling qualifications and improving teacher professionalism, fulfilling facilities and infrastructure, providing opportunities for students to take extra-curricular activities, targeting output (students) who are in good attitudes, smart, healthy, accomplished, and competitive, conducts routine evaluations, assimilates with stakeholders, and achieves customer satisfaction. The optimistic attitude and deep love of the alumni can then be called market fanatics, coming out from market ideology, 2) integrated supervision by combining inherent supervision and follow-up plans. Both institutions strive to guard all plans to achieve perfect targets in terms of educational marketing by eliminating errors or zero defects.
The Student Management Based on Participants in Improving Quality of Tahfidz Program with Supply Chain Practices Ahmad Tanzeh; Sofingatun Sofingatun; Achmad Patoni; Mukhamad Sukur; Abd. Aziz
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.912 KB)

Abstract

Abstract- Many global supply chains are unequipped to cope with the world we are entering. For that reason, supply chain managers need to shift their attention from cu tting costs to enabling new processes, and make corporations more connected and agile to create value across the enterprise. Student management is very important in improving the quality of education programs in Islamic boarding schools, especially in memorizing Alquran (tahfidz) programs. Tahfidz program provides learning for the students to be disciplined, independent, and good attitude. Islamic boarding schools are one of the educational institutions that conduct non-formal education in the field of Islamic materials. In transferring the knowledge from the teacher to students, Islamic boarding schools have two programs, namely the madrasah diniyyah program for, learning books. Secondly, the Alquran education program (TPQ) for learning the correct and fluent in the reading of the Alquran. Moreover, today there are a lot of Islamic boarding schools that run memorization programs of the Qur'an (Tahfidzul Quran). In order to succeed in the tahfidzul Quran program in Islamic boarding schools, resources that are needed to carry out management activities such as supply chain management. In this case, to support the implementation of the Tahfidzul Qur'an program based on its purpose, a management activity is needed. The management in question is how the institution plans, implements, and conducts evaluation activities. One management that can support the achievement of the objectives of the institution here is the management of students.