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All Journal Jurnal Ilmu Komunikasi JURNAL KOMUNIKASI DAN BISNIS
Dyah Nurul Maliki
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Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Jurnalisme Warga: Menjembatani Kesenjangan Penyaluran Kreativitas dan Akses Reportase Media Imam Nuraryo; Dyah Nurul Maliki; Siti Meisyaroh
Jurnal ILMU KOMUNIKASI Vol. 12 No. 1 (2015)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.701 KB) | DOI: 10.24002/jik.v12i1.442

Abstract

Penelitian ini menjelaskan hubungan antara kemudahan dalam memanfaatkan situs forum Kompasiana dengan motif menjadi pewarta warga. Penelitian ini bermaksud untuk menguji Technological Acceptance Model dan Uses and Gratifi cation Model dengan menggunakan metode survei. Hasil penelitian menunjukkan hubungan positif antara penggunaan forum dengan motif menjadi pewarta warga dengan nilai koefi sien korelasi (r) sebesar 0,389. Sedangkan hasil korelasi antara persepsi kemudahan dalam penggunaan situs dengan motif menjadi pewarta warga sebesar 0,499. Angka tersebut menandakan bahwa persepsi kebermanfaatan dan persepsi kemudahan penggunaan forum online Kompasiana secara simultan berhubungan dengan motif menjadi pewarta warga.
KOMUNIKASI PERSUASIF DALAM KAMPANYE ANTI-KEKERASAN SEKSUAL OLEH KOMUNITAS LENTERA SINTAS INDONESIA Dyah Nurul Maliki; Susanti Susanti
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The number of cases of sexual violence that took place in this community environment was apparently unable to move the community to speak out. This condition makes early sexual education very necessary to increase the awareness of all parties to start a culture of reporting when experiencing or finding cases of sexual violence. The anti-sexual violence campaign that will be examined in this study is about the #MulaiBicara campaign formed by the Lentera Sintas Indonesia community. In this study, researchers will look at how the implementation of 10 persuasive communication techniques by William S. Howell. Data collection techniques using in-depth interviews and documentation. Data analysis was performed using the Miles and Huberman models. The researcher found that all of William S. Howell's persuasive communication techniques were implemented in the #Starting Talk campaign. William S. Howell's persuasive communication technique that is always carried out is the technique of the yes-response technique, the stimulated disinterest technique, and the technique of irritation. The researcher also found a dominant persuasive communication technique, where the implementation was carried out in a different way in the #MulaiBicara campaign, namely the reassurance technique.Keywords: Persuasive Communication, Campaign, Sexual Violence
HIP-HOP CULTURE REPRESENTATION IN TELEVISION ADVERTISING Kristanto Setiawan; Dyah Nurul Maliki
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 2 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.673

Abstract

This research used framing analysis by Gamson and Modigliani. This research utilized framing analysis to tell storyline of Nano-Nano Chewy Advertising. Framing Analysis by Gamson and Modigliani has been using to get hip-hop culture representative by using framing devices and reasoning devices element. This research using descriptive qualitative approach. Technique Data collecting in this research is documentation, participant passive observation, and interview. Data collecting in this research is framing analysis by Gamson and Modigliani. The result of research showing that there is an hip-hop culture representative in Nano-Nano Chewy Advertising. The representative is showing by rapping, breakdance, grafiti and fashion element. Nano-Nano Chewy Advertising have an objective to create an cool, fun, and cheeful association. This association was developed specially for Nano-Nano target market which is an teenager. This research tell that there is a functional and emotional benefit from Nano-Nano Chewy product. The Creative concept that looks cheerfull is associates with the brand tagline “Rame Rasanya”. This Advertising was create to maintain Nano-Nano top of mind brand awareness. Keyword: framing, hip-hop, representation, Advertising, Nano-Nano Chewy.
Co-Authors Imam Nuraryo Kristanto Setiawan Siti Meisyaroh Susanti Susanti