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Optimizing Digital Marketing in Hospitality Industries Bhandari, Rahul; A Sin, Muhamad Viktor
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.263

Abstract

Digital marketing is currently an important aspect of the hospitality industry as it allows hotels to reach out and connect with potential guests as they spend most of their time digitally. Currently, not all hotels take advantage to spend their money on annual budgets to make digital marketing strategies more effective, such as social media, which only makes promotions without any interaction with their followers, Search Engine Optimizer investment, and online hotel review. In the competitive hospitality industry, a strong digital presence is critical to attracting and retaining customers. Hotels can use a variety of digital marketing strategies to grow their business and capture the attention of potential guests. This study uses different digital marketing strategies to do business with different social media platforms and uses the medium of search engine optimization (SEO) to optimize websites and content for specific keywords. Digital marketing is a powerful tool for hotels looking to attract and retain customers in the digital age. The main objective of the magazine is to outline digital marketing strategies for the different target groups of hotels and the most diverse tourism players. By utilizing the various channels and digital technologies available, hotels can effectively reach and engage with their audience and drive business growth.
Cloud Computing Applications In Business Development Rawat, Bhupesh; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.285

Abstract

A crucial technology with significant consequences for company growth is cloud computing. This magazine examines how cloud computing is used in the context of company expansion and assesses how it affects several facets of organizational development. This study offers important insights into the advantages, difficulties, and best practices related to incorporating cloud computing in corporate development processes by completing an extensive literature review and looking at actual case studies. The research technique comprises a thorough examination of the body of knowledge regarding cloud computing and its function in organizational transformation. In order to pinpoint useful applications and results, case studies of businesses that effectively incorporated cloud computing into their operations are also looked at. The results reveal a number of significant benefits of using cloud computing for corporate growth. First off, cloud computing makes it simple for businesses to access a vast collection of computational resources, enabling them to grow their operations effectively and shorten the time it takes to market goods and services. With less upfront investment required for infrastructure and hardware, organizations may more efficiently allocate resources and concentrate on their core capabilities. Second, cloud computing's elasticity and scalability allow businesses to adapt swiftly to changing demand, assuring efficient resource use and low costs. Businesses may take advantage of market opportunities, adjust to shifting trends, and experience sustainable growth because to this agility. Additionally, better data security features including encryption, access controls, and data backup systems are provided by cloud computing. And finally, the use of cloud computing for corporate growth results in significant cost reductions.