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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Pandowo, Merinda H.Ch.
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Economics, Econometrics & Finance

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IMPORTANCE PERFORMANCE ANALYSIS OF SPORT SHOES PRODUCT ATTRIBUTES IN MANADO (CASE STUDY: ADIDAS SPORT SHOES USER IN MANADO) Ponomban, Novia A.; Worang, Frederik G.; Pandowo, Merinda H.Ch.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.628 KB) | DOI: 10.35794/emba.v9i3.34833

Abstract

The competition in the footwear industry as explained earlier shows that this is quite tight due to the number of imported shoe products entering the market, especially China which offers cheaper products. The purpose of this research is to find out the importance and performance of sport shoes attributes. The research sample was 100 users who wear the Adidas Sport Shoes in Manado. The result shows that Convenience, Quality, Durability, Appropriateness, Good fit, and Attractiveness are very importance to consumer compare to others indicators. The followed by Fashion which is relatively importance to consumer, afterwards Easy of Care, Style, Color, price, and the last one Brand Name has the low level of importance in customers mind based on the data plotting. While in term of performance, Quality, Durability, Appropriateness, Good fit, and Attractiveness has a high level of performance compared to the 76 other attributes. They should consider which attributes need to be developed based on the result in quadrant so the consumer will satisfied with the product. Keyword: product attributes, importance and performance analysis
PENGARUH STRES KERJA, KETIDAKAMANAN KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION PADA PT. TRIMIX PERKASA BITUNG Rori, Widya Fildra; Adolfina, Adolfina; Pandowo, Merinda H.Ch.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.079 KB) | DOI: 10.35794/emba.v9i3.34834

Abstract

Turnover intention berpotensi mengurangi produktivitas kerja karyawan dan mempengaruhi pencapaian perusahaan dan dipengaruhi oleh stres kerja, ketidakamanan kerja dan komitmen organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja, ketidakamanan kerja dan komitmen organisasi terhadap turnover intention karyawan PT Trimix Perkasa Bitung. Analisis data menggunakan metode analisis regresi linier berganda. Hasil penelitian ini membuktikan bahwa stres kerja dan ketidakamanan kerja secara positif berpengaruh terhadap turnover intention karyawan PT Trimix Perkasa Bitung dan hanya komitmen organisasi yang berpengaruh negatif. Manajemen PT Trimix Perkasa Bitung harus mengurangi stres kerja dan ketidakamanan kerja, mempertahankan dan meningkatkan komitmen organisasi dan memperhatikan faktor-faktor lain yang mempengaruhi turnover intention karyawannya. Kata Kunci: Stres Kerja, Ketidakamanan Kerja, Komitmen Organisasi, Turnover Intention
Co-Authors Adolfina Adolfina Frederik G. Worang, Frederik G. Ponomban, Novia A. Rori, Widya Fildra