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PENGARUH STORE IMAGE, ONLINE CUSTOMER REVIEW DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Mahasiswa UIN Sunan Ampel Surabaya) VIRAWATI, EKA; SAMSURI, ANDRIANI
BBM (Buletin Bisnis & Manajemen) Vol 6, No 2 (2020): Volume 6, No. 02, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v6i2.302

used was quantitative with probability sampling with a sample selection technique taken randomly as many as 200 students of UIN Sunan Ampel Surabaya who become consumers or users of the Shopee marketplace. The analytical method was the T test, the coefficient of determination and path analysis. The results of this study indicated that partially / individually variable store images, online customer reviews and promotions had a significant effect on purchasing decisions at the Shopee marketplace. Therefore the store image variable, online customer reviews and promotions through purchase intention also had a positive and significant influence on purchasing decisions at the Shopee marketplace.

Asset Based Village Development, A Good Practice from Desa Banyuurip Ujungpangkah, Kabupaten Gresik in Maintenance Mangrove Area as Touris Destination Fitrianto, Achmad Room; Samsuri, Andriani
WARTA LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v25i1.17985

This study analyses the effort of the Banyuurip village in enhancing their potencies and asset in preserving mangrove area. The purpose of this writing to portray the involvement of the youth in sustains local tourism development. The parameters used to determine the degree of public participation in the development planning phase are the involvement in problem identification, objective formulation, and decision making related to the development of the local tourist attraction.Â This paper analysed the five strategies of Banyuurip village government and their counterpart in creating sustainable tourism system. The SWOT analyses employ to analyse the five elements of strategies in creating sustainable tourism system. This approach is believed able to provide an holistic analysis in Community Based Tourism (CBT) development. The problems faced by the Banyuurip tourism community in managing their local tourist destination are lack of adequate human resources, limited of public facilities, limited financial support, lack of regulation that support the CBT, inter-organizational coordination problems, conflict of interest among group of community, and property ownership. This writing found that the position of the village leader both formal and informal leader is significant in CBT Development. However, the sustainable tourism it self requires the government political will in the development of CBT.

THE EFFECT OF INVESTMENT KNOWLEDGE ON STUDENT'S INTEREST IN INVESTING SHARIA SHARE Erdkhadifa, Rendra; Kina, Amilis; Samsuri, Andriani
An-Nisbah: Jurnal Ekonomi Syariah Vol 9 No 1 (2022): An-Nisbah
Publisher : IAIN Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v9i1.5367

Investment can be interpreted as an activity to invest in both money and objects in an object with the aim of obtaining profits over a certain period. Investment decisions are a very important decision in investing, where in order to get a profit we have to deal with risk, therefore investors must evaluate the relationship between return and risk. This type of research is associative. The data used is primary data obtained through the dissemination of questionnaires to 264 student respondents of the Sharia Economic Law study program of the Faculty of Sharia and legal sciences UIN SATU Tulungagung. The sampling method used by researchers in each study program is proportionate stratified random sampling. The results show that the coefficient value of the variable parameters of investment knowledge is 1.61 which means that any increase in the value of knowledge or understanding of investment will increase one's interest. in investing. This means that there is a positive linear relationship between one's knowledge and one's interest in making investments. The higher the knowledge a person knows investing, the higher one's interest in investing. The result of measuring the goodness of the model is to use the value of the coefficient of determination R2 which shows a number of 48.6%. The value can be interpreted that the model is able to explain the actual condition of only 48.6% where the remaining 51.4% of a person's interest in investing is influenced by other variables outside the investment knowledge variable..

Cryptocurrency; Financial Risk And Shariah-Compliant Alternative Concept Iman, Aldi Khusmufa Nur; Samsuri, Andriani
EQUILIBRIUM Vol 10, No 1 (2022): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v10i1.13278

Some countries consider cryptocurrencies as an avenue for money laundering and other illegal activities, especially Muslim countries, many of which prohibit the use of cryptocurrencies and even prohibit them. This study aims to identify the specific risks of cryptocurrency investment and to understand the sharia-compliant concept to open opportunities for the Islamic economy in the future. The data collection technique used is literature study by collecting data from previous studies in the form of documenting articles, journals or books as well as publication data from other parties. The data analysis techniques used were data reduction, data presentation, and drawing conclusions. The results show that although cryptocurrencies promise some strengths, in terms of investment there is a risk. Some cryptocurrencies have indeed been developed to address the issue of cryptocurrency non-compliance with Sharia law. Like OneGram, one of the cryptocurrencies that can be classified according to sharia. The alternative concept of sharia cryptocurrency has the potential to build Islamic economic products and have a positive effect on the global economy, especially in the context of welcoming a modern Islamic economic order that is conducive to all circles and the realization of a better future for the Islamic economic community

THE EFFECT OF INVESTMENT KNOWLEDGE ON STUDENT'S INTEREST IN INVESTING SHARIA SHARE Erdkhadifa, Rendra; Kina, Amilis; Samsuri, Andriani
An-Nisbah: Jurnal Ekonomi Syariah Vol 9 No 1 (2022): An-Nisbah
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v9i1.5367

Investment can be interpreted as an activity to invest in both money and objects in an object with the aim of obtaining profits over a certain period. Investment decisions are a very important decision in investing, where in order to get a profit we have to deal with risk, therefore investors must evaluate the relationship between return and risk. This type of research is associative. The data used is primary data obtained through the dissemination of questionnaires to 264 student respondents of the Sharia Economic Law study program of the Faculty of Sharia and legal sciences UIN SATU Tulungagung. The sampling method used by researchers in each study program is proportionate stratified random sampling. The results show that the coefficient value of the variable parameters of investment knowledge is 1.61 which means that any increase in the value of knowledge or understanding of investment will increase one's interest. in investing. This means that there is a positive linear relationship between one's knowledge and one's interest in making investments. The higher the knowledge a person knows investing, the higher one's interest in investing. The result of measuring the goodness of the model is to use the value of the coefficient of determination R2 which shows a number of 48.6%. The value can be interpreted that the model is able to explain the actual condition of only 48.6% where the remaining 51.4% of a person's interest in investing is influenced by other variables outside the investment knowledge variable..

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