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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

ANALISIS MOTIVASI BELAJAR DAN KEMANDIRIAN BELAJAR MAHASISWA FAKULTAS TEKNIK UNIVERSITAS SINGAPERBANGSA KARAWANG SELAMA PEMBELAJARAN DARING Nida Indria Putri; Risma Fitriani
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 5 No 2 (2021): Edisi Mei - Agustus 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.74 KB) | DOI: 10.31955/mea.v5i2.841

Abstract

At the college level, students are the ones who, for the sake of their future studies, are pursuing the path of education with expectation of success. Since the high value obtained is one measuring student performance, the average value called Index Point Average (GPA) is measured. Several factors influencing the GPA student's contribution to the achievement, one learning motivation. Gaya learns to be one of the variables that can influence students cumulatively in GPA. The learning style of teaching aids was also a trivial consideration in this situation. The fundamental concepts of education at the Open University (UT) require learners to study through the distance learning method, learning tasks independently. The students, learning independence, need such activity. Independent learning is the preparation of people who, with or without the support of others in terms of learning goals, learning strategies, and assessment of learning outcomes, are ready and able to learn on their own initiative.
IDENTIFIKASI ATRIBUT STRATEGI EMPLOYER BRAND EQUITY DALAM MENARIK KARYAWAN BERTALENTA BERDASARKAN GENDER DAN PENGALAMAN KERJA Santi Miradewi; Risma Fitriani
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.747 KB) | DOI: 10.31955/mea.v5i3.1304

Abstract

Recently, employer branding has been used in the field of human resources in companies to attract better employees. This study aims to analyze the attributes that influence employer brand equity strategies in attracting talented employees, using a quantitative approach. The object of this research is the scholarship recipient students studying in Karawang district. Gender and experience differences are also studied because they can have different influences and can be a consideration for human resource managers to understand the theoretical foundation of work brands and their application in practice. There are 23 research attributes which are classified into 6 consisting of social values, market values, economic values, application values, and work environment. 98 respondents rated them as scholarship recipients in Karawang. Data analysis used the Independent T Test with the SPSS 20 program. The results showed that the male respondents' enthusiasm was higher for the attractiveness attribute of the employer than the female respondents. Meanwhile, based on experience, respondents who have work experience are higher on the attractiveness attribute of the employer than respondents who do not have work experience.