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Sisila Fitriany Damanik
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ENGLISH VARIETIES USED IN INDONESIAN PRODUCT ADVERTISEMENTS Sisila Fitriany Damanik
BAHAS No 80 TH 38 (2011): BAHAS
Publisher : BAHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v0i80 TH 38.2461

Abstract

Advertisement is communicated through some media by many industries by using persuasive and informative languages to attract or direct the consumers to buy the products. In line with the advancement of the English varieties in Indonesia, the language used in the product advertisements is not only Indonesian language, but English as a foreign language is also used by the copywriters of the product advertisement to persuade the consumers. This paper explains and describes English varieties used in some Indonesian product advertisements. The English varieties are observed from the study of words in view of pronunciation, spelling, simple phrases and grammar.   Key words: English varieties, product advertisement, pronunciation, spelling, simple phrases, grammar.
ENGLISH VARIETIES USED IN INDONESIAN PRODUCT ADVERTISEMENTS Sisila Fitriany Damanik
BAHAS No 76 TH 37 (2010): BAHAS
Publisher : BAHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v0i76 TH 37.2591

Abstract

Advertisement is communicated through some media by many industries by using persuasive and informative languages to attract or direct the consumers to buy the products. In line with the advancement of the English varieties in Indonesia, the language used in the product advertisements is not only Indonesian language, but English as a foreign language is also used by the copywriters of the product advertisement to persuade the consumers. This paper explains and describes English varieties used in some Indonesian product advertisements. The English varieties are observed from the study of words in view of pronunciation, spelling, simple phrases and grammar.   Key words: English varieties, product advertisement, pronunciation, spelling, simple phrases, grammar.
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