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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Murti Wijayanti
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Economics, Econometrics & Finance

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Analisis Kualitas Layanan dan Kepercayaan Terhadap Kepuasan Konsumen yang Berimplikasi pada Loyalitas Pelanggan Gofood di Kota Bekasi Budi Indrawati; Murti Wijayanti; Triana Yuniarti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.2771

Abstract

Adanya GoFood, membuat pekerjaan menjadi lebih efisien, karena masyarakat dapat memperoleh makanan yang diinginkan melalui handphone dimanapun berada, baik di rumah, maupun di luar rumah. Dari kualitas layanan yang dapat memenuhi keinginan dan harapan serta kepercayaan, akan berdampak kepada terciptanya kepuasan pelanggan dan loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Kualitas Layanan dan Kepercayaan Konsumen terhadap Kepuasan Pelanggan yang berimplikasi pada Loyalitas Pelanggan GoFood di Kota Bekasi. Penelitian kuantitatif dengan pengolahan data Smart PLS 3. Sampel yang digunakan 100 responden dengan teknik purposive sampling. Hasil penelitian dan kesimpulan menunjukkan bahwa ada pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen terhadap Kepuasan Pelanggan; ada pengaruh Kepercayaan Konsumen dan Kepuasan Pelanggan terhadap Loyalitas pelanggan; Kepuasan Pelanggan memediasi antara Kualitas Layanan dan Loyalitas Pelanggan; Kualitas Layanan tidak berpengaruh terhadap Loyalitas Pelanggan, dan Kepuasan Pelanggan tidak memediasi antara Kepercayaan Konsumen dan Loyalitas Pelanggan. Hasil penelitian dapat menjadi masukan bagi manajemen GoFood dan mitra GoFood.
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh Humairoh; Novita Wahyu Setyawati; Murti Wijayanti; Wahyu Anggoro; Bobby Parluhutan
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Co-Authors Bobby Parluhutan Humairoh Humairoh Indrawati, Budi Novita Wahyu Setyawati Triana Yuniarti Wahyu Anggoro