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Nurul Khotimah, Siti
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PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN PENJUALAN LATUSHA HIJAB PADA MASA PANDEMI COVID-19 Nurul Khotimah, Siti; Wiranti, Ayu; Wahyuningsih, Wahyuningsih; Salsabila, Amelia; Prasetyo, Adhy
Widya Warta Vol 1 (2021): No. 01 Tahun XLV / Januari 2021
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The increasing number of internet user penetration in Indonesia due to the Covid-19 pandemic with 51.1% of its activities spent on accessing social media and business trends in the fashion product sector in 2020 was seen as an opportunity by Latusha Hijab to start a business. This study aimed to know the role of social media marketing in increasing sales of Muslim fashion support products during the Covid-19 pandemic. The research was conducted by the method of observation and direct interviews with the owner of the online shop Latusha Hijab. The results showed that Latusha Hijab relied 100% on social media and internet networks in running its business. It was also known that the social media marketing implemented by Latusha Hijab was able to increase the number of sales of hijab products. However, there were still many that need to be optimized so that they could achieve sales targets. 
ANALISIS LAPORAN KEUANGAN USAHA MIKRO KECIL MENENGAH (UMKM) PRODUK FASHION HIJAB DENGAN MENGGUNAKAN STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO KECIL DAN MENENGAH (SAK EMKM) Nurul Khotimah, Siti; Wiranti, Ayu; Wahyuningsih, Wahyuningsih; Salsabila, Amelia; Prasetyo, Adhy; Yulfajar, Amrina
Widya Warta Vol 1 (2021): No. 01 Tahun XLV / Januari 2021
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has brought the national economy to a global recession. One of the business sectors affected by the Covid-19 pandemic is MSMEs which are also the reason for the decline in economic conditions in Indonesia. MSME is a business sector that has economic contribution to Indonesia's GDP by 61.1%. However, many business actors are unaware of the importance of recording each financial transaction of its business to see and analyze their business developments regularly. This study aimed to analyze the financial statements of Latusha Hijab MSME by taking into account the Financial Accounting Standards for Micro, Small, and Medium Enterprises (SAK EMKM). The object of this research was Latusha Hijab, a new MSME in the field of hijab fashion. The data collection used observation and interview methods. The results showed that the recording of financial reports by Latusha Hijab was not in accordance with the principles of the SAK EMKM. Therefore, further assistance was necessary to provide additional knowledge and skills regarding how to record financial reports correctly and properly.
Co-Authors Abd. Rasyid Syamsuri Amrina Yulfajar Prasetyo, Adhy Salsabila, Amelia Wiranti, Ayu