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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PT.CAPELLA NUSANTARA SAKTI BANDA ACEH Fitri, Aida; -, Nadiya
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 11, No 2 (2021): Edisi Juli - Desember 2021
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v11i2.1138

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen pada PT. Capella  Nusantara Sakti Banda Aceh. Pengambilan sample menggunakan metode Accidental Sampling yang mengacu kepada teori Sugiyono (2017) didapatkan jumlah sampel adalah sebanyak 67 0rang responden. Analisis data dalam penelitian ini adalah analisis regresi linier berganda. Hasil pengujian dalam penelitian ini menunjukkan bahwa variabel-variabel yang diteliti, yaitu variabel kualitas pelayanan mempunyai pengaruh yang positif dan signifikan terhadap kepuasan konsumen pada PT. Capella Nusantara Sakti Banda Aceh. Variabel kualitas produk mempunyai pengaruh yang positif dan signifikan terhadap kepuasan konsumen pada PT.Capella Nusantara Sakti Banda Aceh. Variabel kualitas pelayanan dan kualitas produk secara simultan mempunyai pengaruh yang positif dan signifikan terhadap kepuasan konsumen pada PT. Capella  Nusantara Sakti Banda Aceh.
PENGARUH HUBUNGAN ANTAR INDIVIDU DAN PEMANTAUAN DIRI TERHADAP KINERJA KARYAWAN KANWIL PT. BANK RAKYAT INDONESIA (PERSERO) BANDA ACEH Nadiya -; Nelwita Ferliana
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 2, No 2 (2012)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v2i2.338

Abstract

This research aims to determine the effect of interpersonal relation and self monitoring toward employee performance of Kanwil PT Bank Rakyat Indonesia (Persero) in Banda Aceh. This research conducting in the certain conditions the relationship between individual  is difficult to connecting among employees (peer). Likewise self monitoring were often miss communication to each other between employees.Sample of 80 employees of the bank were taken by the convenience sampling method. Data collection using questioner, and then the data were analyzed using multiple linear regression. The results found that the simultaneously and partially positive impact on the employee performance of Kanwil PT Bank Rakyat Indonesia (Persero) in Banda Aceh. Relation between the performance of Bank employees with the ability of the interpersonal relation and self monitoring closely pertained, which is shown by koefisien corralation ® is 0.732 or 73.20 percen.. Statistical using the F test and T test showed that both simultaneously, and the partial correlation between individual ability and self monitoring is a significant (real) on employee performance of Kanwil PT Bank Rakyat Indonesia. So that Ha  hypothesis is accepted and the other way Ho hypothesis is rejected. Therefore the leadership of the institutions must improve the capacity of employees to build relationship in the lead employees work environment and educate employees to be able and willing to make their own monitoring, this providing a direct and undirect effect with working performance will going better in accordance with the company vision and mission. Keywords: the effect of interpersonal relation,  self monitoring toward employee performance, PT Bank Rakyat Indonesia 
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI MOBIL MEREK TOYOTA TIPE KIJANG INNOVA PADA PT. DUNIA BARUSA BANDA ACEH Nadiya -; Estia Fatma
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 1, No 1 (2011)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v1i1.192

Abstract

This research empirically excamines the influence of decision of consumer about to purchase of brand car Toyota Kijang Innova in PT. Dunia Barusa Banda Aceh. The aim of this research is to find out the influence of cultural, social, personal and psychologist factor toward the decisions of consumen purchase in buying of brand car Toyota Kijang Innova in PT Dunia Barusa Banda Aceh.Collecting data is conducted by giving questionnaires to consumen owner of Kijang Innova car which choosed conveniencely in serving area of purna selling in PT. Duni Barusa Banda Aceh. This analysis uses multiple linear regression with SPSS. It influences culture, social, personal and psychology factors partially toward consumen decision in purchasing of brand caa Kijang Innova significant with t-table (1.9842) in significant level of for each them is 0.005, 0.000 and 0.014 or it’s smaller than 0.005. It’s influenced all factors of independent variable simoultaneously toward dependent variable that it’s also significant with F-test(110.007)F-table(2.4675). The relation of independent variable with dependent variable positively with R value 90.70%. The influence of four factors in decision of purchasing of brand car Kijang Innova is R2 value 0,822 that means 82.20% changing dependent variable can explain by independent variables. The rest of that value, which is 17.80% can explain by other variables outside model.Keywords: consumer, purchase, cultural, social, personal, psychologist
PERSEPSI PENGGUNA JASA PENERBANGAN TERHADAP PELAYANAN MASKAPAI PENERBANGAN GARUDA INDONESIA DI KOTA BANDA ACEH Nadiya -
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 2, No 1 (2012)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v2i1.335

Abstract

To determined whether the service quality of aviation is good can be seen from the ability of the service in achieving the expectation of the customer. This study aims to identify the difference between the expected service and the reality perceived by the customer in relation to the service of Garuda Indonesia airlines in Banda Aceh City.            This study used 99 customers of Garuda Indonesia Airline as the sample which is drawn by applying purposive sampling technique. Data was gathered by using questionnaire and analysis by using statistic tool, average differentiation test (t-test).            The result of statistic test shows t value is greater than the value of t-table. Thus, Ha is accepted while Ho is rejected which means there is average differentiation between the expected service and the perceived service of Garuda Indonesia’s customer            Generally, the customer has relatively good assessment towards the quality of Garuda Indonesia airlines. However, they still hope for better service in order to remains the gap between the expectation and the perceived service. Therefore, it is demanded for the management of Garuda Airlines to improve their provided service quality. Key words: User percepcion, Airline Service and Garuda Indonesia Banda Aceh  
ANALISIS KELAYAKAN USAHA PETERNAKAN AYAM KAMPUNG DI DESA KUMBANG KECAMATAN MILA KABUPATEN PIDIE Nadiya -; Aprilizar -
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 1, No 2 (2011)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v1i2.320

Abstract

Local chicken farms is an effort to increase farmer income and create jobs, especially in rural areas. The aim of the study is to determine the magnitude of farmers income obtained from local chicken farms and find out the feasibility for chicken farming viewed from several aspects, among others market and marketing aspects, technical/operational aspects, management and financial aspects.Issue raised in the study  is whether the chicken farming can increase income of farmers and whether it is feasible to run in the area where the study is conducted .Research was conducted in Kumbang Village of Mila Pidie district, Aceh. Simple random sampling is deployed to as many as 33 households from 133 in the village.The results of the study exhibit that local chicken farms can increase farmer income by Rp283.200, -/year for a family with 10 chickens. in terms of feasibility, local chicken farming is quite feasible to be implemented and developed examining market and marketing aspects. While it is not feasible in terms of technical aspects/operational and management aspects, it is quite feasible from the financial aspect as the financial analysis shows the R / C 1 that is 1.29 and is lower than 1 that is 0.77 which means the rate of return is under one year.  The capital used is very effective as evidenced by the value of a ROI of 129% which means benefit is greater than capital within one year of production.Based on the results of this study, local chicken farmers in Kumbang Village have to learn the procedure for raising local chicken with respect to the feasibility of the cage, feed quality, disease control and deploy good management to increase the income.Â