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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Indratno, Diana Leli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kepuasan Transaksi Online dan Kepercayaan Terhadap Sikap Konsumen pada E-Commerce (Studi Kasus Pembelian Produk Lazada.Co.Id Pada Mahasiswa di Kota Yogyakarta) Indratno, Diana Leli; Ramaini, Siti
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92106

Abstract

This research aims to determine whether online transaction satisfaction and trust influence on consumer attitudes on e-commerce (Case Study of purchasing products Lazada.co.id on students in the city of Yogyakarta). This study used a sample of 100 respondents selected by Non Probability Sampling technique. Using Multiple Linear Regression analysis methodThe results of multiple linear regression test showed that the variable of satisfaction and trustworthiness significantly influence consumer attitudes of e-commerce users Lazada.co.id on students in the city of Yogyakarta. Hypothesis test shows t test (partial) that the satisfaction effect is proved (2,989)(1,660) with significant level 0,004 which value is less than 0,05, and influence belief is proved (4,283)(1,660) with significance level 0,000 whose value is below 0.05. Hypothesis test shows that the variable of satisfaction and trust significantly influence consumer attitudes of e-commerce users Lazada.co.id to students in Yogyakarta city is evidenced by the value of (15.298)(3.090) with a significance level of 0.000 value is below 0.05. Of the two independent variables, the confidence variable which is more dominant variable to consumer attitudes of e-commerce users Lazada.co.id to students in Yogyakarta city is evidenced by the standard β 0.359 ≥ 0.312 with significant value 0.000 ≤ 0.004. 
The Effect Of Healthy Lifestyle And Word Of Mouth On Purchase Decision Supplement Product Post Pandemic Covid 19 Shalahuddin; Supardin, Lalu; Indratno, Diana Leli; Kuncorowati, Heru; Rokhmawati, Heru Noor
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2297

Abstract

This study aims to examine the effect of healthy lifestyle and word of mouth on purchase decision supplement product post pandemic Covid-19. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test indicate that: (1) Healthy lifestyle partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (2) Word of mouth partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (3) Healthy lifestyle and word of mouth simultaneously have a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta
Co-Authors Kuncorowati, Heru Ramaini, Siti Rokhmawati, Heru Noor Shalahuddin Supardin, Lalu