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All Journal Performance Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia
arinastuti
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Humanities Economics, Econometrics & Finance Education Engineering Public Health

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PERAN KEPERCAYAAN MEREK ( BRAND TRUST) TERHADAP LOYALITAS MEREK PRODUK SUSU MEREK SGM (PADA IBU-IBU PASANGAN USIA SUBUR DI POSYANDU MELATI 14 DESA PURWOKERTO LOR, KABUPATEN BANYUMAS) arinastuti; harsuti
Majalah Imiah Manajemen & Bisnis Vol 17 No 1 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

This study is entitled "The Role of Brand Trust on Brand Loyalty of SGM Brand Dairy Products. The purpose of this study was to determine the significance of the influence of brand characteristics, company characteristics and brand-consumer characteristics on brand loyalty in SGM milk products consumers The research hypothesis is brand characteristics, company characteristics and brand-consumer characteristics have a significant influence on brand loyalty in SGM dairy product consumers To test the effect of the independent variables on the dependent variable used multiple linear regression analysis. Based on these analysts results obtained tX1 of 2,773, tX2 of 2,802 and tX3 of 4,406 greater than t table of 2,030 so that Ho is rejected or Ha is accepted. Therefore the first, second, third hypothesis is accepted.
Interaksi total quality management dan sistem reward terhadap kinerja manajerial pada BPR di Kabupaten Banyumas Tjahjani Murdijaningsih; Heru Cahyo; Heri Setiawan; Arinastuti Arinastuti
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 24 No 2 (2017): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Background: This research entitled “Interaction of total quality management and reward system on managerial performance at BPR in Banyumas Regency”. Purpose: This study aims to determine whether the interaction between total quality management and reward system can significantly affect the managerial performance. Methodology: The sample of this study was the managers both top managers and lower managers who have control over some subordinates. Findings: The result shows that total quality management has a significant effect on managerial performance as well as total quality management after interacting with reward system can also affect managerial performance, so if the company will improve the performance of its managerial must pay attention to total quality management by aligning a good reward system. Keywords: total quality management, reward system, managerial performance.
Pengaruh Citra Merek, Komunikasi Merek, Kewajaran Harga Dan Perceived Quality Terhadap Loyalitas Merek Pasta Gigi Nasa Pada Konsumen Di Kota Purbalingga Roikha Nurjanah; Arinastuti Arinastuti; Andhi Johan Suzana
Majalah Imiah Manajemen & Bisnis Vol 19 No 1 (2022): Majalah Ilmiah Manajemen & Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55303/mimb.v19i1.141

Abstract

In achieving company goals, human resources play a very important role. The organization will thrive if supported by loyal and highly committed employees, which is shown by their attitudes and behavior in the workplace. Positive behavior of employees or members of the organization can support individual performance and organizational performance for better organizational development. Organizational Citizenship Behavior (OCB) is a voluntary employee behavior that is not directly related to the compensation, but contributes to the effectiveness of the organization. OCB is vital for an effective organization because it includes behavior that is not directly related to performance tasks but is important for overall organizational performance. Organizational Citizenship Behavior (OCB) plays a key role in supporting the effectiveness of organizational functions, especially in the long run. The purpose of this research is to find out the extent of OCB UMKM of Kabupaten Banyumas The approach used in this study is quantitative method with a mean score to measure employee OCB on obedience, loyalty and participation. The results of the study concluded that the three indicators used in the assessment show good average score. Of the three indicator values the smallest is the value of the participation indicator with 3.39. The lack of OCB values from participation indicator shows the degree of OCB held by UMKM Kabupaten Banyumas so that the institution can design trainings or workshops that are in accordance with employee needs so that employees can exhibit work behavior that exceeds standards.
Financial Technology: Sebagai Salah Satu Alternatif Media Transaksi Pembayaran pada UMKM Aneka Peyek Al Rumi di Desa Banjarparakan Kecamatan Rawalo, Banyumas Minadi Wijaya; Edi Sumantri; Heris Kencana; Endang Sri Wahyuningsih; Arinastuti Arinastuti; Sri Sundari
Jurnal Abdi Masyarakat Indonesia Vol 2 No 4 (2022): JAMSI - Juli 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.390

Abstract

UMKM mempunyai peranan yang sangat penting dalam meningkatkan perekonomian Indonesia. Pada era digital saat ini UMKM sangat terbantu dari sisi pemasaran. Hadirnya e-commerce dan media sosial membuat produk atau jasa UMKM menjadi go nasional. Namun meningkatnya minat konsumen untuk membeli produk dan jasa dari UMKM tidak dibarengi dengan meningkatknya fasilitas permodalan, dan fasilitas bertransaksi yang mudah untuk UMKM. Kendala UMKM adalah kemampuan untuk menyerap pengetahuan mengenai teknologi dan rendahnya SDM sebagian UMKM di indonesia. Kendala ini merupakan permasalahan yang bisa diatasi dengan cara melakukan penyuluhan dan pendampingan. Pendampingan kami lakukan pada salah satu UMKM Al Rumi di desa Banjarparakan Rawalo Kabupaten Banyumas yang bertujuan untuk meningkatkan kualitas dan kuantitas usaha tersebut. Usaha tersebut sudah cukup baik dan berjalan dengan lancar namun kami melihat mempunyai potensi yang bisa di tingkatkan secara skala bisnisnya. Kendala yang dihadapi adalah permodalan serta lalu lintas pembayaran yang masih tradisional. kami lakukan pendampingan dengan memperkenalkan dengan financial technologi agar mendapatkan suntikan modal dan lalu lintas pembayaran yang mudah dan aman. Setelah melakukan pendampingan UMKM tersebut sudah mulai dapat memahami pentingnya kecanggihan technologi untuk meningkatkan skala bisnis usaha mereka walaupun belum semua tujuan kami tim pengabdian tercapai. Meskipun belum tercapai 100% kami masih melakukan pendampingan secara berkala.
ANALISIS KEPUASAN MAHASISWA TERHADAP PELAYANAN ADMINISTRASI AKADEMIK DAN KEMAHASISWAAN Sri Sundari; Arinastuti
Majalah Imiah Manajemen & Bisnis Vol 17 No 2 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

Student satisfaction as a user of educational services in tertiary institutions is very important for the progress of an educational institution. Student satisfaction contributes to the success of a college because student satisfaction will have an impact on its loyalty to the institution. Loyal students will be a very valuable asset for the university, because students will be willing to promote their institutions to others, provide positive feedback on institutions, reduce the influence of attacks from competitors from the same institution and enhance the positive image of the institution. One factor in achieving user satisfaction in a service business is service quality. With a quality service that is expected to increase user satisfaction. Therefore this research was conducted as an effort to evaluate employee performance in serving students in the academic and student administration. Attributes studied include reliability, responsiveness, assurance, empathy and tangibles. In addition, to analyze which attributes are considered most important by students. The analytical method used is "Multiatribute Attitude Model" (MAM). From the test results it can be concluded that students are satisfied with the service received as evidenced by the responses given to the services received are included in the criteria for a good interval scale value. Based on the order of importance according to students' assessments the responsiveness attribute is the most important attribute, the next order is reliability, assurance, emphaty and tangibles. Keywords: Service Quality, reliability, responsiveness, assurance, empathy and tangibles.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Perpindahan Merek Sabun Mandi Lifebuoy pada Ibu Rumah Tangga di Desa Purwokerto Lor Kabupaten Banyumas arinastuti arin; Dian Safitri
Majalah Imiah Manajemen & Bisnis Vol 18 No 1 (2021): Majalah Ilmiah Manajemen dan Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

This study aims to analyze the effect of product quality, price and promotion to brand switching on Lifebuoy bath soap among housewives in Purwokerto Lor Village, Banyumas Regency. This type of research is quantitative with multiple linear regression research methods. The results showed that product quality, price and promotion had a positive and significant effect to brand switching on Lifebuoy bath soap in Purwokerto Lor Village, Banyumas Regency. The policy implication of this finding is that companies should further improve product quality, price and promotion, because the motive for housewives switching Lifebuoy soap is to seek variety.
Co-Authors Andhi Johan Suzana Cahyo, Heru Dian Safitri edi sumantri Endang Sri Wahyuningsih, Endang Sri harsuti Heri Setiawan Heris Kencana Minadi Wijaya Murdijaningsih, Tjahjani Roikha Nurjanah Sri Sundari Sri Sundari