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All Journal Journal of Indonesian Management Al-Usroh : Jurnal Hukum Keluarga Islam
Chandra, Andi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Electronic Word Of Mouth And Product Diversity On Online Purchase Decisions Through The Shopee Application Chandra, Andi; Bustami , Taufik
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1620

Abstract

This research was conducted on Shopee users in Topos District with the problem formulation of what are the influence of Electronic Word Of Mouth and product diversity on online purchasing decisions through the Shopee application? The purpose aim of this study is to determine whether Electronic Word Of Mouth and product diversity influences the online purchase decisions through the Shopee application. The population in this study was Shopee users in Topos district, Lebong Regency, totaling 120 respondents. The sampling technique used accidental sampling Based on predetermined criteria, totaling 120 respondents. The data that has been processed were analyzed using SPSS 26 formulas. Based on the results of the research conducted on the influence of Electronic Word Of Mouth and Product Diversity on online purchase decisions through the Shopee application, it can be concluded as follows: Electronic Word Of Mouth significantly influence online purchase decisions Through the Shopee application, product diversity has a significantly influence online purchase decisions through the Shopee application, Electronic Word Of Mouth (X1 ) and Product Diversity (X2 ) simultaneously give significant influence on online purchase decisions (Y) through the Shopee application. Based on the correlation coefficient test, the value of R = 0.884 and the coefficient of determination = 0.782, have meaning that Electronic Word Of Mouth (X1 ) and Product Diversity (X2) contributes the influence by 0.782 or 66.6% on online purchase decisions (Y) Through the Shopee application, while the remaining 0.218 or 21.8% is influenced by other variables not included in this study.
KELUARGA SAKINAH: IDEALISME DAN IMPLEMENTASI DALAM AL-QUR’AN Salsabila, Siti Nurul; Sarlina, Sarlina; Aminah, Nurul; Nudya, Yusi; Shifa, Naina; Chandra, Andi; Ahmad, Ilham; Gozali, Imron
Al-Usroh : Jurnal Hukum Keluarga Islam Vol. 2 No. 01 (2024): Juli
Publisher : Islamic Family Law, STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/alusroh.v2i01.468

Abstract

The Koran, as the holy book of Muslims, not only contains spiritual guidance but also provides ideal principles that influence various aspects of human life. This research aims to identify the elements of idealism contained in the verses of the Koran and how these principles are applied in building a sakinah family. This research uses a qualitative approach. The main source used is the Al-Quran text, while references from various literature, such as books, journals, websites are used as secondary sources to provide additional context and interpretation related to the implementation of Al-Quran values ​​in building a sakinah family. Research findings show that the Al-Qur'an as a guide in forming a sakinah family is an indisputable necessity. The Koran is not only a source of religious teachings, but also provides practical guidance in managing family relationships. Implementation of the values ​​of the Koran, such as love, understanding, patience and good communication, is a solid foundation for the success of creating a harmonious and peaceful family. The existence of the Koran as a guide ensures that every step taken by family members is based on the principles taught by the religion.
Co-Authors Aminah, Nurul Bustami , Taufik Gozali, Imron Ilham Ahmad Nudya, Yusi Salsabila, Siti Nurul Sarlina Sarlina, Sarlina Shifa, Naina