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Pardiansyah, Elif
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Journal : E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis

 1 
Analisis Studi Kelayakan Usaha Pada Gans Kedai Tembakau di Kota Serang, Banten Ahyakudin; Elif Pardiansyah; Mohamad Ainun Najib
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1095

Abstract

This research is motivated by the role of tobacco which is one of the important agribusinesses in Indonesia and has contributed to the national, regional and community economies. Seeing this opportunity, conducting a business feasibility study is necessary to improve the Indonesian tobacco industry. This type of research is a field study. The method used is descriptive qualitative method. This research was conducted in Sumurpecung Village, Serang District, Serang Banten Regency. Data analysis techniques in this study include descriptive descriptions to analyze the financial and non-financial aspects. The results of this study indicate that the overall business feasibility in terms of non-financial aspects consisting of legal, marketing, technical, management, social-economic, and environmental impact aspects are declared feasible to run. Likewise, the financial aspect as a whole was declared feasible to run. Based on this, it can be concluded that the tobacco business run by Gans tobacco shop in Serang City is feasible to run based on an assessment of financial and non-financial aspects.
Co-Authors Abduh, Muhammad Abdul Ghafar Ismail Ahyakudin Ahyakudin Ahyakudin Andro Agil Nur Rakhmad Ani Asriyah Anugerah Estri Purwani Arneta Rahmi Cindy Pertiwi Dwi Cahyono, Bagus Fatoni, Ahmad Hurian Kamela Iqbal Fattah Isti Nuzulul Atiah Kurnia Dwi Sari Utami M Ainun Najib Mohamad Ainun Najib Mohamad Ainun Najib Muhamad Fakhrudin Muhammad Abduh Muhammad Fakhrudin Najmudin Najmudin Najmudin Najmudin Najmudin Puspita Maelani Ramadhanty Pratiwi Rasidah Novita Sari Ryan Saputra Alam Selvi Kurniawati Sujai Sujai Sunarmo Tenny Badina