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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Istiqro' MATAPPA: Jurnal Pengabdian Kepada Masyarakat Syi'ar Iqtishadi Martabe : Jurnal Pengabdian Kepada Masyarakat Sivitas : Jurnal Pengabdian dan Pemberdayaan Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah JOMPA ABDI: Jurnal Pengabdian Masyarakat Maliki Islamic Economics Journal
Andro Agil Nur Rakhmad
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Kewirausahaan dan Inovasi Berbasis Digital pada Pemuda Desa Sambigede dalam Mendukung Percepatan Pengembangan Kawasan Desa Wisata Dediek Tri Kurniawan; Slamet Fauzan; Rizky Firmansyah; Andro Agil Nur Rakhmad
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 5 Nomor 1 Tahun 2022
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v5i1.1635

Abstract

This service aims to provide entrepreneurship training for youth in Sambigede Village, Sumberpucung District, Malang Regency. The competencies targeted are in the entrepreneurial concept of administrative competency, knowledge and technology, communication skills, network building competency, business model development competency, creativity and innovativeness and attaining finance capability. The training is designed in two stages with training participants (users) namely village youth who are members of the Sari Kusuma Negara Karang Taruna Management (SAKURA) and MSME actors. The purpose of this training is an understanding of the concept of a tourist village, the use of information technology, and capacity building for entrepreneurial competencies. At the end of the training, participants are able to map out tourism potential and understand the concept of entrepreneurship, opportunities for using technology, and the concept of a tourist village. The training participants are also able to create concept ideas and innovations to capture opportunities from the potential of Sambigede Village as a tourist village.
Pengetahuan Masyarakat Terhadap Keputusan Untuk Menjadi Nasabah di Bank Syariah Andro Agil Nur Rakhmad; Selvi Kurniawati; Elif Pardiansyah
Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking Vol 5, No 2 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jiec.v5i2.12041

Abstract

This study aims to analyze how literacy on Islamic banking affects the decisions to become the customers of Islamic banks. The method applied in this research is a qualitative method with a dynamic social approach and used descriptive analysis techniques. By collecting as much data as possible, compiling it, then analyzing and explaining the existing phenomena as deeply and truly as possible. Data collection was conducted by exploring a literature study, namely by reading, observing and analyzing some references or literature that have existed before and related to the influence of people knowledge on the decision to become Islamic bank customers. The result of this research is that the level of knowledge can affect the individual in making a decision to become customers in Islamic bank. Factors that affect their knowledge can come from education, media or information, environment, experience and age. These factors have also been proven to influence a person's decision to become a customer in Islamic banks.
How Employer Branding Attract the Generation Z Students to Join on Start-up Unicorn Dediek Tri Kurniawan; Andro Agil Nur Rakhmad; Ooji Futari II; Yesiana Ihda Kusnayain
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 7 No 2 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.396 KB) | DOI: 10.21070/jbmp.v7i2.1531

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups.
PELATIHAN MANAJEMEN TATA KELOLA DANA SEDEKAH MELALUI KEGIATAN NASI JUMAT BAROKAH DAN SANTUNAN HARI RAYA (Pengabdian Masyarakat bersama Komunitas Sobat Shalihah Sidoarjo) Muhammad Yusuf Aria Widjaja; Farhadi Arfiansyah; Muhlis Muhlis; Andro Agil Nur Rakhmad; Nurul Istiqomah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i2.522-530

Abstract

Community empowerment makes efforts to increase the independence of individuals and groups of the public in providing improvement and development of self-quality for the better. The existence of community groups in contributing to the distribution of welfare distribution has an appeal to the social programs being run. The concept of sadaqa  is considered to be an intermediary for people who have more funds and distributed to people who need resgistered to the asnaf group contained in the al-Qur'an. The Sobat Salihah Community with sadaqa of Nasi Jumber program seeks to improve competence in the management of sadaqa fund management. The training is carried out by extension methods through several stages, including, 1) Planning for program activities; 2) Implementation of activity plans 3) Implementation of evaluation and reporting. This training seeks an effort to increase awareness and concern for donors to communities affected by the Covid-19 pandemic. This activity involved community administrators, 205 donors who had raised funds and 345 beneficiaries for distribution to predetermined programs.
Employer Branding: Bagaimana Perusahaan Startup Berstatus Decacorn Di Indonesia Mampu Menarik Kandidat Terbaik Di Pasar Tenaga Kerja? Dediek Tri Kurniawan; Andro Agil Nur Rakhmad; Adelia Shabrina Prameka
Jurnal Istiqro Vol 7 No 1 (2021): Januari 2021
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v7i1.725

Abstract

Saat ini Indonesia merupakan negara dengan ekonomi digital terbesar di Asia Tenggara. Investasi asing pada perusahaan startup berbasis teknologi di Indonesia mengalami peningkatan, sehingga lebih banyak membuka peluang kerja. Seiring berkembangnya startup di Indonesia, persaingan pada pasar tenaga kerja semakin kompetitif. Penelitian ini akan menguji data tarik organisasi dalam memediasi hubungan employer branding dan work value terhadap niat mendaftar pada Perusahaan startup berstatus decacorn di Indonesia. Penelitian ini menggunakan 477 mahasiswa Fakultas Ekonomi di Universitas Negeri Malang. Penelitian ini menggunakan uji analisis Partial Least Square (PLS) yang menggunakan perangkat lunak SmartPLS 3.0. Penelitian ini menemukan bila budaya kerja dan kompensasi serta benefit merupakan alasan utama para kandidat untuk melamar pada startup digital berstatus decacorn di Indonesia. Di samping itu, aspek pelatihan dan pengembangan yang disediakan pada pada startup digital menjadi daya tarik perusahaan di mata kandidat. Nilai kerja yang ditawarkan oleh startup digital berstatus decacorn di Indonesia menjadi daya tarik perusahaan sekaligus menjadi alasan utama kandidat melamar pekerjaan disana.
Peningkatan Produktifitas dan Variasi Usaha Ekonomi Perempuan Pengrajin Batik Desa Wonorejo Kecamatan Singosari Kabupaten Malang melalui Pelatihan Intensif Batik Tulis Kantil Djoko Dwi Kusumojanto; Yana Respati Dewi; Adelia Shabrina Prameka; Andro Agil Nur Rakhmad
Sivitas : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2022): Jurnal SIVITAS | Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Muttaqien Publishing Pusat Penelitian dan Pengabdian kepada Masyarakat STAI DR. KH.EZ. Muttaqien Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1236.294 KB) | DOI: 10.52593/svs.02.1.01

Abstract

Community service can be realized by implementing the empowerment of the surrounding community as a form of higher education's responsibility to Indonesia’s human development as a whole. So that development must be a social change that not only occurs at the level of life of the community but also in the role of the elements in it. The form of community service that will be carried out by the proposer team is through community empowerment with the target being Increasing Productivity and Economic Variation of Women Batik Artisans Wonorejo Village Singosari District of Malang through Intensive Training batik Tulis Kantil. The implementation of community service is carried out by providing vocational training in batik tulis, namely training in making batik tulis and crafting souvenirs from batik tulis made. Participants are brought in professional healers in order to learn and be built directly on how to correctly. In addition to making batik tulis, trainees are also given training in making souvenirs from batik cloth. The aim of this training is to form self-employed entrepreneurs and be part of improving Indonesia's creative economy..
CUSTOMER PREFERENCES FOR IB HASANAH CARD PRODUCTS AS FINANCIAL CARD AT BNI SYARIAH BANK SURABAYA BRANCH Andro Agil Nur Rakhmad; Kurniawati Meylianingrum
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 7 No 2 (2022): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Februari 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.209 KB) | DOI: 10.36908/isbank.v7i2.377

Abstract

Currently, the Islamic finance industry is proliferating and continues to make exciting innovations to attract customers. This innovation offers convenience and efficiency in financing Islamic banking in Indonesia. one of the product innovations offered is a sharia credit card. Unlike conventional banks' credit cards, which based on interest, this Islamic credit card still based on a contract. This study aims to look at the preferences of sharia bank customers, especially at the Surabaya branch of BNI Syariah bank, in using the iB hasanah card product. The method used in this study is a quantitative method with an explanatory approach. This study indicates that contracts, fines, fees, and services together have a positive effect on customer preferences in choosing the iB Hasanah Card product. Furthermore, each variable significantly affects customer preferences in choosing the IB Hasanah Card as an efficient payment card.
Strategi E-Marketing Produk Olahan Kelapa Virgin Coconut Oil (VCO) Pada Pelaku UMKM Desa Gajahrejo Kabupaten Malang Andro Agil Nur Rakhmad; Dediek Tri Kurniawan; Adelia Shabrina Prameka; Inanda Shinta Anugrahani
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.663 KB) | DOI: 10.55784/jompaabdi.Vol1.Iss2.98

Abstract

Teknologi informasi yang cepat berubah dan memiliki sistem yang modern memiliki dampak yang meningkat pada efisiensi kerja perusahaan secara keseluruhan. Saat ini, kemampuan perusahaan untuk menggunakan alat pemasaran yang tepat melalui ruang virtual sangat penting untuk menunjang keberhasilan dalam proses branding. Tujuan program pengabdian di Desa Gajahrejo yang mengangkat tema “Strategi E-Marketing Produk Olahan Kelapa Virgin Coconut Oil (VCO) pada pelaku UMKM Desa Gajahrejo Kabupaten Malang” berusaha untuk memfasilitasi pelatihan guna menunjang produk desa, sehingga memberikan manfaat yang berkelanjutan kedepannya. Program pengabdian ini melibatkan beberapa pihak utama dalam menyukseskan kegiatan ini yaitu: UMKM dan usaha rumah tangga yang mengolah bahan kelapa menjadi Virgin Coconut Oil, pemerintah desa, dan pihak Universitas Negeri Malang.
Pelatihan Branding Dan Strategi E-Marketing Sebagai Upaya Meningkatkan Efektivitas Pemasaran Produk Olahan Daun Kelor (Moringa oleifera) Desa Wonorejo Kabupaten Malang Andro Agil Nur Rakhmad; Dediek Tri Kurniawan; Cesya Rizkika Parahiyanti; Rizky Firmansyah
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2022): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v1i4.334

Abstract

Program Pengabdian Masyarakat ini bertujuan untuk memanfaatkan potensi industri rumah tangga dari beberapa produk yang dapat meningkatkan nilai ekonomis dan meningkatkan pendapatan penduduk setempat dengan cara pemberian edukasi dan pengetahuan mengenai strategi branding pemasaran online. Moringa oleifera Lam yang kita kenal dengan nama kelor merupakan salah satu tanaman yang memiliki nilai gizi. Sejak dahulu dikenal oleh masyarakat sebagai tanaman yang berkhasiat. Ekstrak air daun kelor (Moringa oleifera) memiliki kandungan senyawa aktif alkaloid, saponin, tannin, fenol, flavonoid, triterpenoid, steroid, dan glikosida. Teh mengandung tanin, kafein, dan flavonoid. Flavonoid yang terkandung dalam teh merupakan antioksidan yang dapat membantu mencegah penyakit kardiovaskuler. Teh dapat dikelompokan menjadi 2 golongan, yaitu teh herbal dan non herbal. Teh non herbal dikelompokkan lagi menjadi 3 golongan, yaitu teh hitam, teh hijau, dan teh oolong. Sedangkan teh herbal merupakan hasil dari proses pengolahan bunga berry, kulit biji, daun, dan akar dari berbagai tanaman. Program pengabdian ini akan fokus dalam upaya peningkatan peran para masyarakat dan pemuda desa pada strategi E-Marketing pada produk olahan daun kelor dan strategi pemasaran produk dari Desa Wonorejo sebagai desa wisata dan mampu meningkatkan brand awareness dikalangan wisatawan baik lokal maupun internasional.
Andong and Pedicab as Halal Tourism Transportation Means for Tourists in Malioboro Yogyakarta with Social Economic Approach Andro Agil Nur Rakhmad
Maliki Islamic Economics Journal Vol 1, No 1 (2021): Maliki Islamic Economics Journal
Publisher : Faculty of Economics UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.914 KB) | DOI: 10.18860/miec.v1i1.12543

Abstract

Tourism is one of the leading sectors that contributes significantly to Indonesia's national income. Yogyakarta is one of the regions in Indonesia that can run halal tourism. because yogyakarta is one of the provinces that has many tourist attractions. In addition, the majority of the population of Yogyakarta is Muslim. Therefore, it has potential in the development of halal tourism. One of the things that attracts the attention of both local and international tourists is the traditional vehicles in this city. The traditional vehicles are andong and pedicap. This research is descriptive qualitative by using an inductive approach. The theoretical basis is used as a guide so that the research focus is in accordance with the facts on the ground. In this study, we as researchers started from the data, using the existing theory as explanatory material. Andong adn pedicab being a passenger transport. The uniqueness and peculiarity of the andong and pedicab make it not only an ordinary transportation but has become part of a halal tourist attraction that is quite popular with tourists in the Malioboro area.
Co-Authors Adelia Shabrina Prameka Adelia Shabrina Prameka Adelia Shabrina Prameka Anugrahani, Inanda Shinta Cesya Rizkika Parahiyanti, Cesya Rizkika Djoko Dwi Kusumojanto Elif Pardiansyah Farhadi Arfiansyah Kurniawan, Dediek Tri Kurniawati Meylianingrum Muhammad Yusuf Aria Widjaja Muhlis Muhlis NURUL ISTIFADHOH Ooji Futari II Rizky Firmansyah Selvi Kurniawati Slamet Fauzan Yana Respati Dewi Yesiana Ihda Kusnayain