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All Journal Journal of Entrepreneurship, Management and Industry (JEMI)
Nugroho, Muhammad Rizky
Universitas Bakrie
Economics, Econometrics & Finance

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Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID Widyastuti, Dominica A.; Nugroho, Muhammad Rizky
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.626 KB) | DOI: 10.36782/jemi.v1i4.1836

Abstract

This study aims to analyze the effectiveness of the #dijaminOri tagline used by JD.ID companies to establish their brand awareness. In testing this study a questionnaire was used with 10 items of statements distributed to 100 respondents. The sample used in this study were people who had seen the #DijaminOri tagline. The sample is done by purposive sampling method. In this study simple regression analysis was used. The results of this study indicate that the tagline has a very significant effect with a positive direction. 
Co-Authors Dominica A. Widyastuti, Dominica A.