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All Journal Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Kho, Karen
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Perancangan Strategi Re-Branding Sebagai Upaya Peningkatan Brand Image Mamah Factory Melalui Pemasaran Digital Nainggolan, Ferdinand; Anggraini, Ratih; Kho, Karen; Ariyanto, Hepy Hefri; Hasan, Golan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8689

Abstract

Mamah Factory is a specialty souvenir center in Batam, featuring its signature products such as Luti Gendang, Kue Lapis Emas, Pancake Durian, Kue Emas Durian Keju, and Brownies Durian. In order to build a positive and healthy brand image for Mamah Factory, the author employed data collection methods including observation, interviews, documentation, and surveys to identify the uniqueness and differences of Mamah's products compared to others. The results of this Community Service activity brought in more viewers, followers, and buyers with content emphasizing Mamah's product values. The number of profile visits was higher compared to previous Community Service activities, with an increase in followers by 43, surpassing the 30-follower increase from the previous Community Service. In the next program, it is hoped that there will be improvements in all aspects that can help the community to better understand Mamah Factory in terms of its product values and quality.
Co-Authors Ariyanto, Hepy Hefri Golan Hasan, Golan Nainggolan, Ferdinand Ratih Anggraini, Ratih