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ANALISIS PERILAKU KONSUMEN DALAM BERBELANJA PADA ZAN MART DI KABUPATEN BENGKULU SELATAN Siti Hanila; Nia Indriasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 1 (2018)
Publisher : UNIVED Press

Siti Hanila, Nia Indriasari; The purpose of this study is to determine the factors of completeness of products and services have an effect on buying decision in shopping at Zan Mart in South Bengkulu Regency. The population in this study is all consumers who happened to visit and buy in Zan Mart. Sampling using random sampling technique that amounted to 100 people. From the calculation results simultaneously obtained Fcount of 48.499 while Ftable 3.09 Ho thus rejected and Ha accepted simultaneous means of completeness of products and services have a significant effect on buying decision at Zan Mart in South Bengkulu Regency. Partially obtained by tcount X1 = 13,9481 and tcount X2 = 7,8455 and ttable 1,98 means Ho is rejected, so partially completeness of product and service have significant effect to buying decision. The conclusion of the research results that there is influence of completeness of products and services to the decision to buy at Zan Mart in South Bengkulu Regency. Effect simultaneously equal to 51,2% and partially influence of variable X1 = 66,5% and variable X2 = 38,6%. Suggestions that can be given is the Zan Mart should pay attention to the completeness of the product and offered so that consumers will feel satisfied. Regarding the service, should be more attention especially the element of speed, accuracy, security, friendliness, and comfort because service variables have a big enough influence in the decision to buy on Zan MartKey Words: Completeness Of Product, Service And Buying Decision.

ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU Sri Handayani; Siti Hanila; Mimi Kurnia Nengsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.

STRATEGI INOVASI BUMDES DALAM MENINGKATKAN POTENSI DAN KESEJAHTERAAN EKONOMI MASYARAKAT PESISIR KABUPATEN SELUMA DENGAN METODE CRITERIUM PLUS - AHP Kresnawati Kresnawati; Siti Hanila
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.505 KB)

This research was conducted in order to obtain the best innovation strategy for Village-Owned Enterprises (BUMDES) to improve the economic welfare of the coastal communities of Sukasari, Lawang Agung and Kunkai Baru, Seluma Regency. Mapping analysis of potentials and problems that occur in BUMDES in coastal areas is done by using the Focus Group Discussion (FGD) method through SWOT analysis techniques and Criterium Plus - Analytical Hierarchy Process analysis. The results of the study show that there are 4 priority problems that occur in existing BUMDES, namely the problem of weak financial governance, weak BUMDES management, limited marketing access, and the similarity of the BUMDES business field to other BUMDES. Problem solving strategies can be carried out through efforts to build marketing networks, business feasibility studies through BUMDES health checks and build synergies with local governments.

HUBUNGAN BRAND TRUST DENGAN KEPUASAN KONSUMEN SMARTPHONE XIAOMI REDMI 5 DI KOTA BENGKULU Siti Hanila; Nur Fitri Wulandari
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 1 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Brand trust is a factor that makes a company's success in consumer interest to make purchases while satisfying consumers. Satisfaction will be achieved and enjoyed if it is able to provide value relative to consumer desires. The large number of smartphone products with various brands that have sprung up in the market, has made business competition between smartphone products even tighter. The Xiaomi Redmi 5 smartphone product is one of the smartphone products that is currently quite popular among the public. To maintain the consistency of Xiaomi Redmi 5 smartphone products on the market, smartphone product manufacturer Xiaomi Redmi 5 must continue to be able to maintain consumer confidence in its products so that consumers will reflect brand reliability and brand intention from the Xiaomi Redmi 5 smartphone products it uses. The purpose of this study was to determine the relationship between brand trust and consumer satisfaction at Xiaomi Redmi 5 smartphone in Bengkulu City. This study is a correlational study with the type of data used are primary data obtained through questionnaires. The sample in this study were consumers of Xiaomi Redmi 5 smartphone products who bought smartphones in the Xiaomi City of Bengkulu Gallery totaling 39 people with the sampling method, namely accidental sampling. Data analysis methods used are analysis of average distribution, spearman rank correlation (spearman rank corellation) and hypothesis testing. The results of this study indicate that, there is a strong and significant relationship between brand trust and the satisfaction of Xiaomi Redmi 5 smartphone consumers in Bengkulu City with a correlation coefficient (correlation coefficient) of 0.799 and a probability value (sig) of 0.000 <alpha 0.05.

HUBUNGAN SERVICE RECOVERY DENGAN LOYALITAS NASABAH PADA BANK BENGKULU UNIT PANORAMA Siti Hanila; Meimon Putra Abela
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1243

Service recovery is a significant determinant of customer satisfaction and loyalty. The effort tomaintain a relational relationship with dissatisfied customers through effective service recoveryhas become the main focus of customer retention strategies. The purpose of this study is to findout the relationship between service recovery and customer loyalty at the Bengkulu UnitPanorama Bank. The samples in this study were 80 customers who received services from theBank Bengkulu Panorama Unit and the sampling technique was accidental sampling technique.The data collection method used quesionary and the analyst method used was Spearman rankcorrelation and data truth testing with t test

The Influence of Compensation and Work Experience on the Performance of ASN Employees at Satpol PP and Firefighters in South Bengkulu Regency Tanti Harlena; Eska Prima Monique; Siti Hanila
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3600

In a governance organization require the quality of human being as labour yielding result of optimal job as according to its job goals. Target of this research To prove Compensation and Job Experience have an effect on to performance officer of ASN in Satpol PP and of Damkar Sub-Province of Bengkulu South.Sampel of part of population as for in this research is entire/all Officer of ASN in Satpol PP and of Damkar Bengkulu south. Researcher take sampel by accidental sampling chosen some one who is assumed can deputize the the population which amount to 42 people officer of ASN. Result of Analysis linear regression of bergaanda the is Equation : Y = 15,435 + 0,464 X1 + 0,176 X2+E, this matter depict direction of regresi which are positive, its meaning of compensation variable ( X1) and Job experience ( X2) there are positive influence to Performance officer ( Y) [in] Satpol PP and of damkar Sub-Province of Bengkulu South.Level of coefficient value of determinasi from result of enumeration by using SPSS can know by coefficient value of determinasi of R square equal to0,570. Matter this means that compensation value ( X1) and job experience value ( X2) have an effect on to officer performance ( Y) equal to 57,0% while the rest 43,0 % influenced by other variable which do not check in research. Result of test of t level of signifikansi 0,05 explaining that by partial job experience and compensation have influence which is signifikan to Performance officer in PP satpol and of Damkar Sub-Province of Bengkulu South. Result of test of f at level of signifikansi 0,05 explaining that compensation , and job experience have influence by simultan signifikan to Performance officer at Satpol PP and of Damkar Sub-Province of Bengkulu South..

The Influence Of Work Environmet and Motivation On The Performance Of Employees At The Regional Secretariat Of Souht Bengkulu Regency Royanti; Tito Irwanto; Siti Hanila
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1257

HR always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The research objective was to determine whether there was an influence of the Work Environment and Motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research used quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 9.378 + 0.373 X1 + 0.421 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 69.6% while the remaining 30.4% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.696. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 69.6% while the remaining 30.4% is influenced by other variables not examined in this study.

The Influence Of Work Environmet and Motivation On The Performance Of Employees At The Regional Secretariat Of Souht Bengkulu Regency Royanti Royanti; Tito Irwanto; Siti Hanila
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1257

HR always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The research objective was to determine whether there was an influence of the Work Environment and Motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research used quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 9.378 + 0.373 X1 + 0.421 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 69.6% while the remaining 30.4% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.696. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 69.6% while the remaining 30.4% is influenced by other variables not examined in this study.

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