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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Azzahra Nst, Annisaa Putri
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Economics, Econometrics & Finance

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GLOBAL MARKETING DECISION (KEPUTUSAN PEMASARAN) Azzahra Nst, Annisaa Putri; Ananda, Fitri Tia; Indahsari, Lily Nur; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2394

Abstract

This paper aims to study the understanding of decision-making to enter global marketing and approach decisions through global marketing strategies that are scientifically and practically applicable for Indonesian companies in the face of today's competitive globalization. The results of this study will provide results both in the literature and practically on the application of the two decision approaches through the global marketing strategy. So that it is expected to be able to contribute to Indonesian companies in making decisions through global marketing strategies so that Indonesian companies can excel in the competition of globalization.
Co-Authors Ananda, Fitri Tia Indahsari, Lily Nur Suhairi Suhairi