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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Cahayani, Fitrania Yunsafa
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Public Relations Dalam Implementasi Program CSR PT Semen Indonesia (Persero) Tbk Cahayani, Fitrania Yunsafa; Amalia, Diana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i3.3864

Abstract

PT Semen Indonesia (Persero) Tbk SIG as the largest cement producing company in Indonesia which is shaded by BUMN. This study aims to determine the public relations strategy of PT Semen Indonesia (Persero) Tbk, through its corporate social responsibility (CSR) program in maintaining the company's image. In maintaining the company's image, public relations communicates CSR programs that have been implemented through internal and external media. This study uses the concept of public relations, public relations strategy, image, CSR and communication as the approach used in knowing the GIS public relations strategy in maintaining the company's image. This research use desciptive qualitative approach. The results of this study indicate that in analyzing the strategy in maintaining the company's image through CSR programs, which go through four stages of the public relations process, namely: finding the facts and defining the problem, planning and programming, action and communication, and evaluation. In this strategy stage, packaging communication through media is attractive and easy for the public to access so that it can maintain a positive image in the eyes of the public and stakeholders. Keywords: Public Relations, CSR, Communication, Image..
Co-Authors Amalia, Diana