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All Journal International Journal of Economics, Management, Business, and Social Science Barista : Jurnal Kajian Bahasa dan Pariwisata
Fahreza, Gilang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Environmental Preservation Of Bromo Tengger Semeru National Park Using Green Marketing Strategy Puspita, Nadya Mega; Julian, Mezi; Ekawaty, Donna; Fahreza, Gilang
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.306

Abstract

The establishment of Bromo Tengger Semeru National Park as 10 Priority Tourism Destinations by the Ministry of Tourism, caused Bromo Tengger Semeru National Park to experience a significant increase in visits and also has implications for tourism development in Bromo Tengger Semeru National Park and its surroundings. This shows the weakness of natural tourism management whose success is only measured by the number of visitors. Green Marketing which is carried out sustainably is the result of corrections to the development of mass tourism which has had many negative impacts on the natural environment and local communities. This research aims to identify the impact of tourism on the environment, analyze the market, apply the marketing mix, and develop a Green Marketing strategy for preservation in Bromo Tengger Semeru National Park. Based on the results of the analysis, environmental impacts arise due to a lack of awareness from tourists and the community, a lack of human resources from managers, and mass tourism
Homestay Tourism as Tourism Development in Pemuteran Traditional Village Ekawaty, Donna; Julian, Mezi; S.H., M.M, Nanang; Fahreza, Gilang
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1472

Abstract

Homestay tourism is an activity in a homestay located in a traditional village environment. Homestay tourism is a special attraction for visiting tourists. Homestay tourism has not been widely utilised by homestay owners and managers. Homestay tourism is a new challenge for residents in meeting the needs of tourists. This is one of the causes of the researcher's interest in conducting research related to Homestay Tourism as a tourism development. The research aims to obtain information on the needs of homestay tourism in facing the challenges of tourism development, contributing to improving the economy of local communities, preserving local culture, preserving local culture and the surrounding environment, and being able to find novelty in the world of hospitality to increase the economic value of local communities. This research uses a qualitative action research method using a problem approach by mapping tourism objects, making observations, and taking documentation of homestay owners and managers. The results of the study show that homestay tourism is capable of standardised tourism development, increasing the economic value of local communities, helping local economic development, and preserving their cultural heritage. The researcher hopes that there will be ongoing and continuous research
Co-Authors Ekawaty, Donna Julian, Mezi Puspita, Nadya Mega S.H., M.M, Nanang