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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Informatika Universitas Pamulang
Diana Aqmala
STIE TOTALWIN SEMARANG
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH FAKTOR EKSTERNAL DAN INTERNAL TERHADAP IMPULSE BUYING (STUDI KASUS DI ALFAMART CITARUM RAYA SEMARANG) Kusumawardani, Ovi; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 2 (2014)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.177 KB)

Abstract

Globalization is a process of economic activity and trade, where countries around the world into a single market forces increasingly integrated with the territorial limits of the country without hindrance. Developments in this era of globalization impact to human life. Based on these conditions, affect the appearance of many engaged in the retail trade of daily consumer goods in various cities in Indonesia. This study aims to analyze the effect of Display, Positive Emotion and Store Atmosphere to Impulse Buying.             This study used accidental sampling method on the visitor Alfamart Citarum Raya Semarang. Data obtained by distributing 100 questionnaires to the visitors Alfamart Citarum Raya Semarang. The independent variable in this study is the Display of Positive Emotion and Atmosphere Store while the dependent variable is the Impulse Buying. The statistical methods used in this study is the Multiple Linear Regression Analysis            The results of this study indicate that the variable Display and Positive Emotion there is a significant effect on Impulse Buiyng. As for the Atmosphere Store variables showed no significant effect on Impulse Buying. The results of this study also showed that the value of R Square of 21.6% while the remaining 78.4% is explained by other variables that are not proposed in this study.
ANALISIS PENGARUH KARAKTERISTIK DISTRIBUTOR, DUKUNGAN PERUSAHAAN DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA DISTRIBUTOR MULTI LEVEL MARKETING (MLM) Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 2, No 1 (2011)
Publisher : STIE Totalwin Semarang

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Abstract

Salesperson plays an important role for the survival of the company. The role of salespeople in the Multi Level Marketing company is a distributor, which will promote products and  business plan. Distributor is very important because of the high competition between  companies  who also want to increase product sales. The key of success  in MLM companies depends on how the company is able to improve the performance of distributors. Problem of this research is how the characteristic  Distributors, companies support and organization  learning  affect the  performance of MLM distributors. Sampling technique used was purposive sampling method that used as many as 50 people  Tianshi distributors in Semarang. The results of data analysis showed that there is significant influence between the characteristic distributors, companies support and Organization  Learning  to the performance MLM distributor.
PERAN ORIENTASI PENJUALAN DAN ORIENTASI PELANGGAN SERTA PENGINDERAAN PELANGGAN TERHADAP KINERJA TENAGA PENJUALAN Aqmala, Diana
Benefit: Jurnal Manajemen dan Bisnis Volume 4 No 2 Desember 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v4i2.9230

Abstract

One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of a banking financial institution. This study aims to analyze sales orientation, customer orientation, and customer sensing on sales force performance. The data collection method used in this study is the questionnaire method given to respondents. The population in this study is the AXA Mandiri insurance sales force in Central Java. Respondent criteria for the research sample are salespeople who are sole agents (do not work as insurance agents in more than one insurance company) and have worked as insurance agents for more than 1 (one) year. Based on the results of the analysis show that sales orientation has no effect on sales force performance, customer orientation and customer sensing have a positive and significant effect on sales force performance. The variable that provides the highest influence on salesperson performance is customer orientation.One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of a banking financial institution. This study aims to analyze sales orientation, customer orientation, and customer sensing on sales force performance. The data collection method used in this study is the questionnaire method given to respondents. The population in this study is the AXA Mandiri insurance sales force in Central Java. Respondent criteria for the research sample are salespeople who are sole agents (do not work as insurance agents in more than one insurance company) and have worked as insurance agents for more than 1 (one) year. Based on the results of the analysis show that sales orientation has no effect on sales force performance, customer orientation and customer sensing have a positive and significant effect on sales force performance. The variable that provides the highest influence on salesperson performance is customer orientation.
FAKTOR-FAKTOR YANG MEMBENTUK MINAT BERWIRAUSAHA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS DIAN NUSWANTORO Aqmala, Diana; Putra, Febrianur Ibnu Fitroh Sukono; Suseno, Rian Adi
Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i1.10858

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang membentuk minat berwirausaha mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Populasi dalam penelitian ini adalah seluruh mahasiswa Program Studi Manajemen berjumlah 1294 orang dengan teknik pengambilan sampel simple random sampling berjumlah 150 responden. Teknik pengumpulan data menggunakan survei lapangan berupa kuesioner secara personal. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian ini antara lain wawasan kewirausahaan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, lingkungan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, dan motivasi berpengaruh secara positif dan signifikan terhadap minat berwirausaha.
Sistem Pendukung Keputusan Seleksi Tim Promotion Area Berbasis Simple Additive Weighting Hariyadi, Guruh Taufan; Aqmala, Diana; Setiawan, Aries; Farida, Ida; Hallang, Andi
Jurnal Informatika Universitas Pamulang Vol 6, No 3 (2021): JURNAL INFORMATIKA UNIVERSITAS PAMULANG
Publisher : Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/informatika.v6i3.10474

Abstract

Promotion of direct visits to schools is spearheading the introduction of higher education products directly to teachers and students in schools. This activity requires a promotion team that is really expected to be able to introduce higher education products to attract the interest and trust of teachers, especially students, to enter the college. The problem is that so far, recruiting promotion team members is only based on subjectivity and there is no scoring system to select promotion team members objectively. A selection system is needed that is able to provide an objective assessment based on the variables of communication skills, years of service, knowledge, type of employment, area mastery, responsibility, teamwork and trust. The method used is simple additive weighting. The resulting accuracy rate is 90% from the comparison of the calculation results using the simple additive weighting method with the actual performance ratings of employees who are selected as promotion teams.
Co-Authors Abd. Rasyid Syamsuri Hallang, Andi Hariyadi, Guruh Taufan Mudinillah, Adam Ovi Kusumawardani, Ovi Setiawan, Aries Suseno, Rian Adi