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Peningkatan Branding Produk Melalui Pelatihan Digital Marketing untuk Pengembangan Bisnis pada Pelaku UMKM Kota Lhokseumawe Rahmaniar; Fuadi; Khairawati; Isfayani, Erna; Wahyuddin; Arliansyah; Jamil, Afwan; Mufid, M. Nuzul
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): DESEMBER 2023
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v3i3.219

Abstract

This community service activity aims to provide knowledge to MSMEs who already have businesses but have not been able to develop their businesses optimally. To overcome this problem in this community service program through digital marketing training. The targets of this community service activity are MSMEs in Lhokseumawe City. This service method is socialization, training, and application of digital marketing which includes: (1) training on the importance of product branding, and how to create product branding. (2) Explanation of how to create branding for products (3) practice of procedures for implementing digital marketing in business development. This community service partnership activity is carried out face to face and because of implementing this activity it is hoped that MSMEs in the city of Lhokseumawe can understand the importance of product branding for business development and the application and benefits of digital marketing for businesses that are being or will be run in any field, be it culinary, fashion or services.
PHENOMOLOGICAL STUDY OF DIGITAL CRYPTOCURRENCY ASSET INVESTMENT IN INDONESIA IN ISLAMIC PERSPECTIVE Rico Nur Ilham; Arliansyah; Reza Juanda; Irada Sinta; Muhammad Multazam; Frengki Putra Ramansyah
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 6th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.409

Abstract

Cryptocurrency is one of the investment commodities that can generate returns and already has a permit to be traded in exchange trading through the Indonesian Commodity Futures Trading Supervisory Agency (BAPEPTI). Digital crypto assets traded in Indonesia are quite a lot through the Indodax trading company. The purpose of this study is focused on formulating a risk management process in investing in digital cryptocurrency assets. In addition, the results of this study will produce policy recommendations known as LCTR or "Legal Cryptocurrency and Tax Revenue" which are expected to be considered by the government in formulating policies on digital crypto assets so that the interests of all parties can be accommodated in order to realize maximum state revenue from trading digital crypto asset commodities. This type of research is quantitative descriptive with a research population of 10 cryptocurrency coins with the largest market caps in Indonesia, namely Cryptocurrency Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Bitcoin Cash (BCH), Litecoin (LTC), Stellar, DASH, Dogecoin, Zcash, Monero in Indonesia. The type of data in this study is time series data taken from January 2017 to December 2020 by conducting a documentation study conducted on the publication of monthly cryptocurrency transaction reports, so that a target population of 480 (4 years x 12 months x 10 coins) monthly report data was obtained for the research sample. The data analysis method in this study uses multiple linear regression and data analysis using e-views statistical software version 10.
DIGITAL ASSET INVESTMENT POLEMIC IN INDONESIA FROM AN ISLAMIC PERSPECTIVE Rico Nur Ilham; Arliansyah; Reza Juanda; Irada Sinta; Muhammad Multazam; Frengki Putra Ramansyah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1949

Abstract

Cryptocurrency is one of the investment commodities that can generate returns and already has a permit to be traded in exchange trading through the Indonesian Commodity Futures Trading Supervisory Agency (BAPEPTI). Digital crypto assets traded in Indonesia are quite a lot through the Indodax trading company. The purpose of this study is focused on formulating a risk management process in investing in digital cryptocurrency assets. In addition, the results of this study will produce policy recommendations known as LCTR or "Legal Cryptocurrency and Tax Revenue" which are expected to be considered by the government in formulating policies on digital crypto assets so that the interests of all parties can be accommodated in order to realize maximum state revenue from trading digital crypto asset commodities. This type of research is quantitative descriptive with a research population of 10 cryptocurrency coins with the largest market caps in Indonesia, namely Cryptocurrency Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Bitcoin Cash (BCH), Litecoin (LTC) , Stellar, DASH, Dogecoin, Zcash, Monero in Indonesia. The type of data in this study is time series data taken from January 2017 to December 2020 by conducting a documentation study conducted on the publication of monthly cryptocurrency transaction reports, so that a target population of 480 (4 years x 12 months x 10 coins) monthly report data was obtained for the research sample. The data analysis method in this study uses multiple linear regression and data analysis using e-views statistical software version 10.