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All Journal Proceedings of International Conference on Da'wa and Communication Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Al Jauzi, M. Seneng
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Implementation of Brand Positioning in an Effort to Become a Religious Tourist Destination: A Hubbul Wathan Grand Mosque Study Al Jauzi, M. Seneng; Wibowo, Hari Santoso; Wadud, Abdul
Proceedings of International Conference on Da'wa and Communication Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v3i1.496

Abstract

Islamic Center Masjid Raya Hubbul Wathan is the largest mosque and a religious tourism center in West Nusa Tenggara. This study examines the brand positioning strategy implemented by this mosque, which functions as both a grand mosque and a spiritual tourism center. This study uses a qualitative method with a case study approach. Data were collected by interview, observation, and documentation and tested by sources and techniques triangulation. The results show that this mosque, as the grand mosque, has numerous qualified national and international imams, magnificent and comprehensive congregational prayer facilities, and varied and high-quality Islamic studies as its differentiation. While in the category of religious tourism center, this mosque has the unique building architecture and Menara 99 icon as its main advantages. The results of this study can be a reference in the development of tourism mosques that are nowadays increasing in Indonesia.
Moderasi Beragama di media : (Perspektif Dakwah) Al Jauzi, M. Seneng; Hamidah, Lilik
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 11 No 2 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2023.vol11(02).13667

Abstract

This journal aims to explore the role of da'wah in moderating religious practices through the mass media. In this increasingly advanced digital era, the mass media has become the main channel for conveying information and communicating with the public. This article looks at the important role that da'wah plays in bridging between cool religious messages and moderate religious practices in the media. The findings of this study indicate that da'wah plays an important role in reducing tensions and religious conflicts in the mass media. Through an approach that focuses on education and understanding, da'wah can transform negative narratives into messages that are more harmonious and inclusive. In addition, da'wah is also able to promote inter-religious dialogue, respect differences, and build strong brotherhood among adherents of different religions. This journal makes an important contribution in understanding the role of da'wah in moderating religious practices through the media. The implication of this research is the importance of strengthening the role of da'wah in encouraging a moderate religious perspective, maintaining diversity, and preventing religious extremism. It is hoped that this research can become the basis for the development of a more effective da'wah strategy in dealing with the challenges of mass media in today's digital era.
Co-Authors Abdul Wadud, Abdul Hamidah, Lilik Wibowo, Hari Santoso