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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri
Astuty, Kamelia
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Journal : Jurnal Dehasen Untuk Negeri

 1 
Membangkitkan Jiwa Kewiraushaan Di Kalangan Milenial Berbasis Pengelolahan Limbah Yang Ramah Lingkungan Di MAN 1 Kota Bengkulu Astuty, Kamelia; Wijaya, Ermy; Putri, Lydia Gustina; Nurzam, Nurzam; Anzori, Anzori
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6199

Abstract

Proper waste management must be instilled in children from an early age. The purpose of this writing is to explain the definition of waste, the impact of waste and the management that has been carried out by the government and waste management in one of the MAN 1 Schools in Bengkulu City. This service discusses generating an entrepreneurial spirit among millennials based on environmentally friendly waste processing, especially waste management. Proper waste management is carried out with the 3R pattern (Reduce, Reuse and Recycle) with the application to increase awareness about the environment (awareness), increase deep thinking about the environment (Thinking) and carry out waste management to increase the economic value and aesthetic value of waste (doing). The application of the waste management pattern appropriately increases the entrepreneurial spirit among the MAn 1 community environment in Bengkulu city.
Pemanfaatan Media Sosial Untuk Memasarkan Penjualan Mie Ayam Dan Bakso Ananda Di Desa Durian Demang Lesmana, Arif; Astuty, Kamelia; Nurzam, Nurzam; Wagini, Wagini
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6589

Abstract

The Mie Ayam and Bakso Ananda business in Durian Demang Village faces challenges in increasing visibility and sales amid intense competition. This study aims to assist the business by developing and implementing a digital marketing strategy. The method used includes observation, interviews, and surveys to identify marketing needs and opportunities. The strategy implemented involves using social media platforms such as Facebook, Instagram, and WhatsApp to promote products. Training and mentoring were provided to the business owner on how to optimize the use of social media. The results of the activities showed significant increases in the number of customers, social media followers, and product sales. The implementation of the digital marketing strategy proved effective in enhancing the business's visibility and competitiveness. In conclusion, digital marketing strategies can be an effective solution for small and medium-sized enterprises to face market competition. It is recommended that business owners continuously develop their digital marketing skills and collaborate with marketing experts to maintain the achieved success.
Co-Authors Anzori, Anzori ARIF LESMANA Aswar Aswar Effendi, Bahman Nurzam, Nurzam Panjaitan, Klara Mega Utari Putri, Lydia Gustina Susena , Karona Cahya Wagini Wagini, Wagini Wijaya, Ermy