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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Indonesian Management
Melda Yunita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH NILAI EMOSIONAL, NILAI SOSIAL, NILAI KUALITAS DAN NILAI FUNGSIONAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK TVS DI KOTA BENGKULU Diah Khairiyah; Melda Yunita
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1121.218 KB) | DOI: 10.37676/ekombis.v6i2.606

Abstract

The purpose of this study was to know the effect of emotional value, social value, quality value and functional value to the purchasing decision of TVS motorcycle in Bengkulu city. The sample in this study using many as 30 persons data analysis using multiple linear regression method. From the Anova table above obtained significant value (sig) 0,000. Significantly correlated to the alpha value of 0.05, can be interpreted from the results of significant value 0.000 <0.05, due to the significant value of 0.000 is smaller than 0.05, it means that Ha is accepted. It was concluded that ha received means a significant difference between the value of x to the y value to the purchasing decision. The results of significant value t (X 1 ) is 0.004, Social Value Factor (X2) is 0.005, Factor Value Quality (X3) is 0.009, and the Functional Rating Factor (X4) is 0.000. If these values correlated with the alpha of 0.05 means the result is smaller then Ha acceptable means there is significant influence value (X) to the purchasing decision (Y).
The Effect Of Reward And Punishment On The Performance of Employees of PT. Bengkulu Magic Marketing Regy Yernandes; Melda Yunita
Journal of Indonesian Management (JIM) Vol. 3 No. 1 (2023): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1144

Abstract

This study aims to determine the effect of rewards and punishments on employee performance at PT. Marketing Sakti Bengkulu. This study used total sampling techniques with a sample size of 60 respondents. The results of the t-test and F-test showed that rewards and punishments both partially and simultaneously had a positive and significant effect on employee performance. The coefficient of determination obtained was 67.7%, indicating that 67.7% of employee performance was affected by rewards and punishments. The remaining 32.3% was affected by other factors not explained in this study.
Co-Authors Diah Khairiyah Regy Yernandes