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Awareness and Appreciation of Advertising Language Trisnowati Tanto
Journal of Language and Literature Vol 19, No 1 (2019): April
Publisher : Universitas Sanata Dharma

This research focuses on advertising language in advertisement slogans of various products written in English. The grand theory used is Stylistics, which is the study of the style of language or the study of the use of distinctive linguistic expressions and how they affect the target audience. To limit the discussion, this research more specifically covered the use of rhetorical figures and doublespeak in advertising language. These language features basically have the same functions, namely the aesthetic and persuasive functions, which aim to attract the audiences attention. This research, using an explanatory research method, was done to find out peoples awareness and appreciation of the outstanding use of advertising language by distributing questionnaires with Likert scale to the students and alumni of the English Department of a private university in Indonesia. Considering that in an advertisement there is also the visual aspect besides the textual aspect, the research was also done to find out whether or not there is a strong correlation between peoples awareness and appreciation of the visual and textual aspects.Keywords: advertising language, awareness, appreciation

Request Strategies in Indonesian: An Analysis of Politeness Phenomena in Text Messages Jeanyfer -; Trisnowati Tanto
Journal of Language and Literature Vol 18, No 2 (2018): October
Publisher : Universitas Sanata Dharma

A lot of linguists have paid a lot of attention to the phenomena of politenesssome said it should be in the area of Sociolinguistics, while others believe that it belongs to the domain of Pragmatics. The present study focuses on politeness phenomena as a part of Pragmatic domain as it aims to see how language, especially Indonesian, is used to realize politeness in text messages between people who would like to request a favor, thing, or information. It is believed that speakers use different strategies to achieve their goals when talking to different people. The study utilizes Browns and Levinsons theory on politeness strategies to examine the strategies used by the speaker when communicating with hearer of different power and distance relations. Along with the theory, this study also employs request strategies that are derived from Searles speech act classifications. The result shows that in terms of strategies, people have the tendency to use negative politeness strategies in communicating with other people that have more power than them, while a mix between negative and positive strategies are used mostly to those they consider peer or lower in power.Keywords: politeness strategies, request strategies, speech acts, pragmatics

ROALD DAHL'S INGENIOUS LANGUAGE PLAY IN THE USE OF FIGURATIVE LANGUAGE Trisnowati Tanto
International Journal of Humanity Studies (IJHS) Vol 3, No 2 (2020): March 2020
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v3i2.2156

Roald Dahl is widely known for being one of the most creative writers, both in the ideas of the stories and the language use. His use of language is exceptional and tends to show some playfulness which makes the writing even more attractive. This play on language is in fact considered his writing style. What is worth noticing further is that playfulness can also be seen in the use of figurative language. This paper specifically focuses on the figurative language such as similes, metaphors, and personification in Dahls novels for children: The BFG, Charlie and the Great Glass Elevator, and The Witches. Since this paper reveals Dahls use of language play as his writing style, it belongs to Stylistics, the study of style. The paper uses a descriptive qualitative method. The data of similes and personification are collected and then analysed in terms of how they show the ingenious side of the writer in using language. The findings show that the figurative language used in the novels indeed makes optimal use of sound play and wordplay. Besides, the figurative language is also closely associated with the fact that the novels are intended for children.

FEMALE TRADITIONAL GENDER ROLES IN THE BROTHERS GRIMMS' SLEEPING BEAUTY: AN ACTANTIAL MODEL ANALYSIS Jeanyfer Tanusy; Trisnowati Tanto
Lire Journal (Journal of Linguistics and Literature) Vol 7 No 1 (2023): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory English Department Universitas Bangka Belitung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v7i1.168

The tale of the Sleeping Beauty is still one of the well-loved and popular fairy tales among children, especially girls. The story has been adapted into various versions but has not changed essentially—it is always about a princess saved from a curse, about good versus bad. Due to the simple nature of the story, most literary researchers no longer deem this story a valuable source of data anymore although there are still more to uncover from the fairy tale. This study attempts to examine how the female characters in the story are represented from the structural semiotics perspective using two theories proposed by A. J. Greimas, namely the Actantial Model and the Narrative Trajectory. The qualitative method is applied to interpretatively divide the story into different major events, from which an actantial diagram and a trajectory can be made before the representation is drawn. The findings suggest that the female characters in the story are mostly placed as an object of the actantial diagram and a goal in the trajectory; this means that the story puts the female characters in passive roles that comply to the traditional gender roles and female stereotypes.

RHETORICAL MOVES IN TEN PAPUAN FOLKLORES: A CORPUS-BASED GENRE ANALYSIS Jeanyfer Tanusy; Trisnowati Tanto
Metahumaniora Vol 13, No 1 (2023): METAHUMANIORA, APRIL 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/metahumaniora.v13i1.43053

ABSTRACT. This paper aims to examine the basic structure that builds the narrative of ten of the folklores in Papua using the genre approach within the field of English for Specific Purposes (ESP). The study focuses on the presence of the rhetorical moves in each of the story, which is hoped to show the stories’ main communicative purposes as well as their schematic structures. The study uses descriptive-qualitative approach, which analyses the data interpretatively by applying Swales’ (1990) genre theory, the Move-Structure theory and combining it with the narrative elements from Labov’s (1972) Narrative Structure theory. The findings indicate all ten stories share similar structures in general despite being written by different authors—each of them has the moves orientation, complications, resolution, and coda. However, in the move realization, each story has different steps and/or step cycles. These findings indicate that the ten stories share the same communicative purpose: giving information about how some things come to be, and that they belong to the same genre. It is hoped that this research adds to the literature of genre analysis in the perspective of linguistics as well as enriches the analysis of folk literature in Indonesia.

LANGUAGE PLAY: ONE WAY OF READING J.K. ROWLING’S HARRY POTTER Trisnowati Tanto; Jeanyfer Tanusy
Lire Journal (Journal of Linguistics and Literature) Vol 7 No 2 (2023): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory English Department Universitas Bangka Belitung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v7i2.164

J.K. Rowling and her Harry Potter series, published from 1997 to 2007, have been globally acclaimed as one of the most popular novels with the most varied target readers. A lot of reviews have been made and by far, they focused more on the literary aspects. This research offers a different way of reading Harry Potter novels since it will focus more on language play as Rowling’s style of writing, which is believed to contribute to the comprehension of the literary elements. Language play is a means of foregrounding – linguistic forms that stand out in a text. The research is done to find out the language play forms contained in Harry Potter and the Philosopher’s Stone and how these forms support the understanding of the literary elements. The research employs the descriptive qualitative method; various linguistic forms of language play are taken as the data, which are then investigated further in terms of the types of linguistic features. Afterward, these are connected with the literal and contextual meanings so as to find out how they support the literary elements. The findings show that besides being entertaining, the language play helps support reader’s imagination as well as supporting the characterization and plot. The research also shows that language play deserves considerable appreciation since creating as well as understanding it needs a high language skill from both the author and readers, especially when it is intended not only to be entertaining but to support the literary elements.

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