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All Journal Socia : Jurnal Ilmu-Ilmu Sosial MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Lingua Cultura LINGUAL: Journal of Language and Culture The Indonesian Journal of Communication Studies Professional : Jurnal Komunikasi dan Administrasi Publik EXPOSURE JOURNAL Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi AWLADY Jurnal Pendidikan Anak IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture JRK (Jurnal Riset Komunikasi) Metathesis: Journal of English Language, Literature, and Teaching Haluan Sastra Budaya MetaCommunication; Journal Of Communication Studies BASIS (BAHASA DAN SASTRA INGGRIS) Lire journal (journal of linguistics and literature COMMED: Jurnal Komunikasi dan Media EDUPEDIA Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Humaniora Faktor Jurnal Ilmiah Kependidikan Translitera : Jurnal Kajian Komunikasi dan Studi Media Momentum : Jurnal Sosial dan Keagamaan Polingua : Scientific journal of Linguistics, Literature and Language Education British: Jurnal Bahasa dan Sastra Inggris INTERACTION: Jurnal Pendidikan Bahasa JALL (Journal of Applied Linguistics and Literacy) International Journal of Communication and Society International Journal of Visual and Performing Arts Journal of Language and Literature Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Virtuoso: Jurnal Pengkajian dan Penciptaan Musik Kalijaga Journal of Communication Jurnal Penelitian Agama Hindu ELTALL: English Language Teaching, Applied Linguistic and Literature Gesture: Jurnal Seni Tari Academic Journal Perspective : Education, Language, and Literature Journal of Educational Sciences English Journal Literacy Utama
Lambok Hermanto Sihombing
President University
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Journal : ELTALL: English Language Teaching, Applied Linguistic and Literature

 1 
Revealing the Philosophy of Starbucks Logo: Semiotic Analysis Lambok Hermanto Sihombing; Puji Lestari
ELTALL: English Language Teaching, Applied Linguistic and Literature Vol 3, No 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/eltall.v3i2.4886

Abstract

Starbucks is among the most recognizable coffee shops in Indonesia. People will recognize Starbucks by looking at the logo on the cup. The logo is essential in conveying the company's image and impression to customers. A brand's logo represents its identity. This study seeks to elucidate the idea behind the Starbucks logo. This research utilizes a qualitative approach. To assist researchers with their analysis, the Semiotics method and the Representation theory from Stuart Hall are implemented in this research. The result indicates that the Starbucks logo reminds us to be good to people and the world. 
Co-Authors Addina Isaputri Adithiya Wiradinatha Saputra Adithiya Wiradinatha Saputra Aditya K Agustinus Alexander Sinaga Aldy Marcelino Letwory Anak Agung Sagung Sonia Sarwindah Anak Agung Sarwindah Angella Tiara Gabriella Anna Tanaffasa Annisa Damayanti F. Annisa Rahma Fajri Aris Masruri Harahap Aulia Kemala Dewi Aulya Syifa Sagita Barik H Bunga Putra Bangsa Elizabeth Octovianne Kalalo Fadillah Nuraini Fadillah Zuriana Fanny Fanani Rachman Farda Mufidah Adzra Glenity Marchella Siauw Glenity Marchella Siauw Harfiyah Widiawati Harfiyah Widiawati Haysel L. A. Nursewan Ivanna Maria Maria Eveline Jonathan Dante T.M Kerin A Kevin Marcellian M. Shacrul Fahrezi Maria Paskalia Aninda Maria Paskalia Aninda Mita Divia Sonali Nabilah Salwa Yusrina Okky Abrina T Puji Lestari Puji Lestari Puji Lestari Rahmatia Rahadi Resty Nadia Al’ula Safarina Safarina SATRIYAS ILYAS Steven Chaniago Susvita Dwi Rani Syafa Azzahra Putri Andini Yohanna Martha Savira Piay Yohanna Piay