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All Journal Ilmu dan Budaya Populis : Jurnal Sosial dan Humaniora Journal of Economic, Bussines and Accounting (COSTING) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Doktor Manajemen (JDM) Oikonomia: Jurnal Manajemen Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmiah Global Education
Rahayu Lestari
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
THE INFLUENCE OF PRICE PERCEPTION, SOCIAL MEDIA AND BRAND IMAGE ON REPURCHASE DECISIONS THROUGH CUSTOMER SATISFACTION INDOMIE GORENG ORIGINAL INSTANT NOODLES 84g AT TRIWIJAYA KEDAUNG STORE Raden Mochammad Aldina Suryana; Rahayu Lestari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9546

Abstract

This study aims to analyze the effect of price perceptions, Social Media, and Brand Image on Repurchase Decisions for Indomie Goreng Original 84g instant noodles at Triwijaya Kedaung Store, either directly or indirectly through Customer Satisfaction. The method used is quantitative with purposive sampling technique to determine a sample of 176 respondents. Data analysis using Structural Equation Modeling (SEM) with the AMOS Version 24 application. The study shows that price perception (p-value = 0.000) and Social Media (p-value = 0.000) have a significant positive effect on Customer Satisfaction, as well as Brand Image (p-value = 0.039). On Repurchase Decision, price perception has no significant effect (p-value=0.116), but Social Media (p-value=0.024) and Brand Image (p-value=0.018) have a significant positive effect. Customer satisfaction (p-value=0.006) has a significant positive effect on Repurchase Decisions. Indirectly through Customer Satisfaction, price perception (p-value=0.016) and Social Media (p-value=0.013) have a significant positive effect on Repurchase Decisions, not with Brand Image (p-value=0.108).
Pengaruh Rasio Keuangan Terhadap Harga Saham : Studi Pada Perusahaan Properti Dan Real Estate Yang Terdaftar Di Bursa Efek Indonesia Periode 2016-2022 Izzatunnisa Izzatunnisa; Rahayu Lestari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10660

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh rasio keuangan terhadap harga saham pada perusahaan Property dan Real Estate. Sampel survei ini berjumlah 26 perusahaan properti dan real estate dengan populasi 182 perusahaan. Pengambilan sampel dilakukan dengan menggunakan purposive sampling. Populasi dalam penelitian ini adalah perusahaan Properti dan Real Estate yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2016-2022. Metode analisis data yang digunakan adalah analisis regresi linier berganda yang kemudian diolah dengan menggunakan software SPSS 26. Hasil penelitian menunjukkan bahwa variabel Debt to Equity Ratio (DER) tidak berpengaruh terhadap harga saham dengan nilai signifikansi 0,102 > 0,05. Sedangkan Variabel Return On Equity (ROE) dan Earning Per Share (EPS) berpengaruh terhadap harga saham dengan nilai signifikansi 0,000 < 0,05. Maka, kesimpulan dari penelitian ini menghasilkan bahwa variabel Return On Equity (ROE) dan Earning Per Share (EPS) berpengaruh terhadap harga saham. Sedangkan variabel Debt to Equity Ratio (DER) tidak berpengaruh terhadap harga saham.
Co-Authors Adam Nurkholik Akso Diana Andini Nurwulandari Anis Rostiani Azizul Yadi Yaakop Casto Uripto Elwisam Elwisam Elwisam Izzatunnisa Izzatunnisa Kumba Digdowiseiso, Kumba Liao Fengyuan Moch Rum Alim Molina Molina Nguyen Duc Tri Novita Nur Rahmawati Raden Mochammad Aldina Suryana Resti Hardini Retno Widowati Rohana Ahmad Suadi Sapta Putra Tiara Pradani Wahyu Wahyu Wdya Ningsih Yuliza Abidin