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All Journal Ilmu dan Budaya Populis : Jurnal Sosial dan Humaniora JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Doktor Manajemen (JDM) Oikonomia: Jurnal Manajemen Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Penelitian Pendidikan Indonesia

Rahayu Lestari

Universitas Nasional

Author-ID : 2395656

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 12 Documents Claim Missing Document

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PENGARUH SIKAP, PERSEPSI NILAI, DAN PERSEPSI PELUANG KEBERHASILAN MAHASISWA FAKULTAS EKONOMI UNAS TERHADAP NIAT MENYAMPAIKAN KELUHAN Rahayu Lestari; Molina Molina
Populis : Jurnal Sosial dan Humaniora Vol 4, No 1 (2019)
Publisher : Universitas Nasional

Responden yang digunakan dalam penelitian ini adalah mahasiswa aktif Fakultas Ekonomi UNAS. Tujuan akhir dari penelitian ini adalah untuk menganalisis sikap dan persepsi mahasiswa terhadap keluhan untuk mewujudkan visi Fakultas Ekonomi UNAS. Proses pengumpulan data dilakukan dengan menggunakan metode survey secara random sampling. Pengolahan data dalam penelitian ini dengan menggunakan analisis deskriptif & inferensial serta uji asumsi klasik variable independent terhadap variable dependentnya.

PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA MINAT BELI ULANG PRODUK MIE INSTANT SEDAAP Rahayu Lestari; Elwisam Elwisam
Jurnal Ilmu dan Budaya Vol 41, No 63 (2019): Vol. 41, No 63 (2019)
Publisher : Universitas Nasional

This research was conducted with the aim to prove the "Influence of Price Perception, Product Quality, and Brand Image to Consumer Satisfaction and Its Impact on Buying Interest of Sedaap Noodle Products in Depok and Tangerang". Sampling based on Accidental Random Sampling technique, as many as 100 respondents divided into several regions by using proportional random sampling as follows: Depok and Tangerang. The analytical technique used in the study using partial least square technique (PLS). The results concluded that: 1) Price perception does not affect customer satisfaction Mie Innstant Sedaap; 2) Product quality affects customer satisfaction Instant Sedaap Noodle; 3) Brand image does not affect consumer satisfaction Instant Sedaap Noodle; 4) Consumer satisfaction influence to consumer buy back interest of Instant Sedaap Noodle. Consumer satisfaction becomes the intervening variable to the consumer buy back interest of Instant Sedaap Noodle.

Strategi Pemanfaatan Media Sosial, Dan Harga Online Terhadap Peningkatan Omzet Penjualan UMKM Di Masa Pandemi Covid-19 (Masakan Rumahan Sekitar Tangerang Selatan) Rahayu Lestari; Elwisam Elwisam
Jurnal Doktor Manajemen (JDM) Vol 4, No 2 (2021): SEPTEMBER 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v4i2.12247

Penggunaan media daring dalam kegiatan belanja/pembelian oleh masyarakat saat ini memberikan dorongan tersendiri khususnya bagi penyedia jasa yang menjadi pilihan masyarakat tersebut. Sarana media sosial memiliki banyak manfaat yang digunakan kalangan masyarakat dalam kegiagtan bisnisnya. Jangkauan yang luas dengan penggunaan media sosial sehingga untuk pemesanan salah satu produk bisnis akan dapat tersampaikan ke banyak orang dan memberikan kemudahan kepada orang lain juga yang membutuhkan informasi tersebut. Kemudahan inilah yang membuat fungsi media sosial begitu lekat dengan upaya peningkatan penjualan baik bisnis online, maupun offlin. Penelitian dilakukan terhadap 100 Pembuat/Pemasata Masakan Rumahan di sekitar Tangerang Selatan.Elemen strategi pemasaran sangat penting bagi UKM untuk meningkatkan omzet penjualan produknya. Oleh karena itu, perlu dilakukan penelitian untuk mengetahui faktor-faktor yang mempengaruhi peningkatan omzet penjualan. Penelitian ini bertujuan (1) Menganalisis pengaruh media sosial terhadap peningkatan omzet penjualan, (2) Menganalisis pengaruh harga online terhadap peningkatan omzet penjualan. Penelitian dilakukan di beberapa Pembuat/Pemasar Masakan Rumahan di sekitar Tangerang Selatan. Data yang digunakan dalam penelitian ini adalah data primer. Data primer diperoleh dari wawancara dengan kelengkapan berupa kuesioner. Analisis yang digunakan untuk mengetahui hubungan antar variabel laten adalah metode Structural Equation Modeling (SEM) dengan bantuan software LISREL 8.70. Berdasarkan hasil penelitian, didapat temuan penelitian bahwa media sosial dan harga online secara bersama-sama berpengaruh signifikan terhadap terhadap peningkatan omzet penjualan. Secara partial media sosial paling dominan berpengaruh terhadap peningkatan omzet penjualan.

ANALISIS OPTIMALISASI WAKTU LAYANAN POTONG RAMBUT PADA TAKILISH BARBER SHOP DENGAN MODEL ANTRIAN Yuliza Abidin; Moch Rum Alim; Rahayu Lestari
Oikonomia: Jurnal Manajemen Vol 15, No 2 (2019): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v15i2.744

This study aims to analyze the optimization of haircut service time at the Takilish Barber Shop using a single channel - single phase queue model. Primary data from observations and interviews with the concerned visitors used in this study were processed using Microsoft Excel with a single phase single channel queue structure and model A (MM/1) of queuing model. The results showed that the service at Takilish Barber Shop is not yet optimal, including in terms of service time, because of the high service level of the server, which causing a lot of free time that is not used optimally.

JUMPA Vol.4 No.2, Juni 2017 PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN HYPERMARKET GIANT TANGERANG DAN TANGERANG SELATAN: PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN HYPERMARKET GIANT TANGERANG DAN TANGERANG SELATAN Rahayu Lestari Universitas Nasional; Elwisam Universitas Nasional
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 4 No. 2 (2017): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Respondents in this study is that consumers who buy and use as well as to comment that shopping at Giant Hypermarket has advantages and higher profits so that consumers feel the satisfaction of making loyal than the other hypermarkets. Although many consumers find the allure of the many product options, the reality is sometimes confused by the participating consumer kadng the product selection. The urge to constantly consume a product must also be influenced by various factors such as taste, price, product quality, and no less important is the brand of the product itself which can sometimes be the main determinant. Based on the phenomenon that exists in the environment community Tangerang and South Tangerang, the authors conducted research to analyze the influence Effect of Product Quality, Price Strategy and Brand Loyalty Through Consumer Satisfaction Consumer Giant Hypermarket Tangerang and South Tangerang. The analysis technique used to answer this hypothesis using Structural Equation Model (Structural Equation Modeling or SEM) is processed with the help of software Amos 21.0. The samples used as many as 200 people as consumers Giant Hypermarket. The analysis showed that the brand image affects customer satisfaction, while the quality of the products and pricing Persepsies have no effect on customer satisfaction. While customer satisfaction effect on consumer loyalty.

HUBUNGAN KARAKTERISTIK BOARD DAN KUALITAS SUSTAINABILITY REPORTING YANG DIMODERASI OLEH EXTERNAL ASSURANCE Tiara Pradani; Rahayu Lestari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

This study aims to determine the relationship between the characteristics of the board and the quality of the sustainability report moderated by external assurance. The method used in this study is quantitative by analyzing data from annual reports and sustainability reports of all companies listed on the Indonesia Stock Exchange from 2014 to 2017. The results showed that board of directors size and women on board of directors had no relationship with the quality of the sustainability report. This study also indicates that the board of directors meeting negatively affects the quality of the sustainability report. Furthermore, related to external assurance, which is the moderation in this study, the study results show that external assurance services weaken the relationship between the board of directors size and the quality of sustainability reporting. The use of external assurance services and the relationship between the board of directors meetings and women on board of directors on the quality of sustainability reporting found no influence. This research is limited to companies that issue a separate Sustainability Report (stand-alone sustainability report).

Pengaruh Kualitas Produk, Kualitas Pelayanan dan Pemasaran Digital Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Apartemen Kemang Grup PT Pudjiadi Prestige Tbk Jakarta Anis Rostiani; Rahayu Lestari; Andini Nurwulandari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The purpose of this research are to analysis effect of product quality, quality of service and digital marketing to customer loyalty through customer satisfaction. 150 people for sampel from tenant and People who have ever rented on Kemang Apartment Group PT Pudjiadi Prestige Tbk. Data were collected by questionnaires and Structural Equation Model (SEM) were applies as an analysis technique. The results analysis showed that product quality, quality of service and digital marketing positive effect on customer loyalty through customer satisfaction. The Implication is product quality, quality of service and digital marketing need to be increased in order to improve customer loyalty through customer satisfaction.

Pengaruh kualitas produk, persepsi harga dan promosi terhadap kepuasan konsumen dan terhadap keputusan pembelian pada online shop JD.ID Rahayu Lestari; Liao Fengyuan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 7 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i7.2971

In this era of globalization, technology, which adds value, is universally accepted in our global society. Instagram, Facebook, Twitter, and more come online with technology. This study aims to examine how product quality, price perceptions, and promotions affect customer satisfaction and purchase choices at the JD.id online store. Purposive sampling selected 272 workers for the study. The questionnaire collects data, which SEM analyzes. Product quality, price perceptions, and promotions have a positive effect on consumer satisfaction at the JD.id online store, according to the study. JD.id buyers are influenced by product quality, price perceptions, and promotions. JD.com buyer satisfaction has a positive impact on their purchases. Product quality, price perceptions, and promotions indirectly influence purchase choices through customer satisfaction.

The Influence of Promotion, Brand Image and Product Quality on Purchasing Decisions Through Consumer Trust in Bata Brand Shoe Outlets Mall Cibubur Junction East Jakarta Casto Uripto; Rahayu Lestari
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.13115

Based on interviews with 100 consumers who made purchases, there were several problems that influenced consumer confidence and purchasing decisions. some of which influence consumer confidence and purchasing decisions. So this research uses the independent variables promotion, brand image and product quality. The intervening variables are consumer confidence and purchasing decision variables. This research aims to analyze how promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata Brand Shoe products. The sampling method used in this research was non-probability with a purposive sampling technique. The samples collected were 100 respondents who had purchased Bata shoe products at least once. The analytical method used is SEM, namely the outer model test includes convergent validity, AVE, discriminant validity, composite reliability and the inner model includes R-Square, significance test, effect size. The research results show that the direct and indirect effects of promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata brand shoes.

PERAN MEDIASI ORIENTASI KEWIRAUSAHAAN PADA ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PADA UMKM MAKASSAR TRADE CENTER KAREBOSI Wahyu Wahyu; Rahayu Lestari
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1132

This study aimed to examine the mediating role of entrepreneurial orientation on market orientation and product innovation on marketing performance. The population of this research is 200 MSME electronic shops in Makassar Trade Center. The sampling technique in this study used purposive sampling, the number of samples used was 150 people. The analytical tool used is the Structural Equation Model (SEM) through AMOS Version 22 software. The results show that there is an influence between market orientation on entrepreneurial orientation, product innovation on entrepreneurial orientation, market orientation on marketing performance, and product innovation on marketing performance. While Entrepreneurial Orientation can mediate market orientation on marketing performance and Entrepreneurial Orientation can mediate product innovation on marketing performance.

Co-Authors Adam Nurkholik Akso Diana Andini Nurwulandari Anis Rostiani Casto Uripto Elwisam Elwisam Liao Fengyuan Moch Rum Alim Molina Molina Novita Nur Rahmawati Retno Widowati Tiara Pradani Wahyu Wahyu Wdya Ningsih Yuliza Abidin

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