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All Journal Populis : Jurnal Sosial dan Humaniora Sosio Dialektika
Sophia Bernadette
London School of Public Relations Jakarta
Humanities Education Social Sciences

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STUDI PERSUASI: ANALISIS TERHADAP KAMPANYE KEMENTERIAN KESEHATAN “CEGAH, OBATI, LAWAN DIABETES” MELALUI YOUTUBE Yunita Permatasari; Sophia Bernadette; Indra Kusumawardhana
Populis : Jurnal Sosial dan Humaniora Vol 4, No 2 (2019)
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.495 KB) | DOI: 10.47313/pjsh.v4i2.695

Abstract

Artikel ini melakukan analisis mendalam terhadap aktifitas kampanye “Cegah, Obati, Lawan Diabetes” yang diunggah oleh Kementerian Kesehatan di Youtube sebagai suatu wujud upaya pemerintah dalam melakukan suatu persuasi terhadap masyarakat. Menimbang upaya untuk menguatkan kesadaran masyarakat terhadap pencegahan penyakit tersebut. Pertanyaan utama yang akan diajukan adalah bagaimana upaya persuasi Kementerian Kesehatan melalui Kampanye “Cegah, Obati, Lawan Diabetes”yang diunggah di Youtube dapat memengaruhi penerima pesan yang dikomunikasikan? Untuk menjawab pertanyaan tersebut, artikel ini menggunakan model analisis persuasi Elaboration Likelihood Model yang dipopulerkan oleh Richard E Petty dan John T Cacioppo. Menggunakan metode penelitian kualitatif yang menggunakan analisis deskriptif dan in depth interview, Hasil dari penelitian ini diharapkan mampu memberikan gambaran komprehensif dari upaya pemerintah dalam melakukan persuasi terhadap masyrakat dalam tujuan-tujuan tertentu.
Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube Yunita Permatasari; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA Vol 5, No 2 (2020)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v5i2.3874

Abstract

Abstract Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.
Co-Authors Indra Kusumawardhana Yunita Permatasari Yunita Permatasari