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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Bulletin of Electrical Engineering and Informatics Bulletin of Electrical Engineering and Informatics Bulletin of Electrical Engineering and Informatics
Saadi Bin Ahmad Kamaruddin
Universiti Teknologi MARA
Computer Science & IT Electrical & Electronics Engineering Engineering

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Exploration on digital marketing as business strategy model among Malaysian entrepreneurs via neurocomputing Hazrita Ab Rahim; Shafaf Ibrahim; Saadi Bin Ahmad Kamaruddin; Nor Azura Md. Ghani; Ismail Musirin
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 9, No 1: March 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.058 KB) | DOI: 10.11591/ijai.v9.i1.pp18-24

Abstract

Artificial Intelligence is great when it comes to routine activities and vast amounts of data are analyzed. This can be done more quickly and efficiently than men. In the world of digital marketing, Artificial Intelligence is quickly coming into play. With Artificial Intelligence joining the digital marketing environment, predicting user behavior, search cycles, and much more will be easier. This can support websites that are highly user-friendly for organizations. Moreover, with the aid of Artificial Intelligence, content creation has become a faster and easier task for brands. Practically, a company's degree of enterprise marketing can have an effect on its overall business efficiency. Entrepreneurial marketing is driven by entrepreneurial opportunities which involves the proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through Digital approaches to risk management, resource leveraging and value creation. This research was done by collecting data using semi structure questionnaire distributed to 169 start up owners in Klang Valley area. Using two-layer 6-3-1 with hyperbolic tangent-purelin configurations neural network model, it was found that proactiveness, risk taking, resource leveraging, opportunity focus, intensity and value add are the significant factors towards digital marketing respectively. It is expected that the findings would give some inputs to the Malaysian entrepreneurs on innovative digital marketing in their businesses, regardless the sizes.
Results of Fitted Neural Network Models on Malaysian Aggregate Dataset Nor Azura Md Ghani; Saadi Bin Ahmad Kamaruddin; Ismail Musirin; Hishamuddin Hashim
Bulletin of Electrical Engineering and Informatics Vol 7, No 2: June 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.771 KB) | DOI: 10.11591/eei.v7i2.1177

Abstract

This result-based paper presents the best results of both fitted BPNN-NAR and BPNN-NARMA on MCCI Aggregate dataset with respect to different error measures.  This section discusses on the results in terms of the performance of the fitted forecasting models by each set of input lags and error lags used, the performance of the fitted forecasting models by the different hidden nodes used, the performance of the fitted forecasting models when combining both inputs and hidden nodes, the consistency of error measures used for the fitted forecasting models, as well as the overall best fitted forecasting models for Malaysian aggregate cost indices dataset.
Results of Fitted Neural Network Models on Malaysian Aggregate Dataset Nor Azura Md Ghani; Saadi Bin Ahmad Kamaruddin; Ismail Musirin; Hishamuddin Hashim
Bulletin of Electrical Engineering and Informatics Vol 7, No 2: June 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.771 KB) | DOI: 10.11591/eei.v7i2.1177

Abstract

This result-based paper presents the best results of both fitted BPNN-NAR and BPNN-NARMA on MCCI Aggregate dataset with respect to different error measures.  This section discusses on the results in terms of the performance of the fitted forecasting models by each set of input lags and error lags used, the performance of the fitted forecasting models by the different hidden nodes used, the performance of the fitted forecasting models when combining both inputs and hidden nodes, the consistency of error measures used for the fitted forecasting models, as well as the overall best fitted forecasting models for Malaysian aggregate cost indices dataset.
Results of Fitted Neural Network Models on Malaysian Aggregate Dataset Nor Azura Md Ghani; Saadi Bin Ahmad Kamaruddin; Ismail Musirin; Hishamuddin Hashim
Bulletin of Electrical Engineering and Informatics Vol 7, No 2: June 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.771 KB) | DOI: 10.11591/eei.v7i2.1177

Abstract

This result-based paper presents the best results of both fitted BPNN-NAR and BPNN-NARMA on MCCI Aggregate dataset with respect to different error measures.  This section discusses on the results in terms of the performance of the fitted forecasting models by each set of input lags and error lags used, the performance of the fitted forecasting models by the different hidden nodes used, the performance of the fitted forecasting models when combining both inputs and hidden nodes, the consistency of error measures used for the fitted forecasting models, as well as the overall best fitted forecasting models for Malaysian aggregate cost indices dataset.
Co-Authors Hazrita Ab Rahim Hishamuddin Hashim Ismail Musirin Nor Azura Md Ghani Nor Azura Md. Ghani Shafaf Ibrahim