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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Bisnis dan Manajemen
R. Adzimaturrahmah
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Economics, Econometrics & Finance Education Social Sciences

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Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty L.A. Wibowo; Lisnawati Lisnawati; R. Adzimaturrahmah
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 5, NO.3, NOVEMBER 2019
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v5i32019p137

Abstract

This study aimed to find out the description of the level of brand engagement and customer loyalty on Twitter social media users in Indonesia. The research design of this study was a crosssectional method. This study used a descriptive approach and explanatory survey method. A total of 106 respondents were selected by simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique was a descriptive technique by using frequency distribution. The result showed that brand engagement is in good enough categories, while customer loyalty is in good enough category. The differences in this study located on object research, time research, measuring instruments, literature used, the theory used and the results of the study.  
Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty L.A. Wibowo; Lisnawati Lisnawati; R. Adzimaturrahmah
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 5, NO.3, NOVEMBER 2019
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.604 KB) | DOI: 10.17977/um003v5i32019p137

Abstract

This study aimed to find out the description of the level of brand engagement and customer loyalty on Twitter social media users in Indonesia. The research design of this study was a crosssectional method. This study used a descriptive approach and explanatory survey method. A total of 106 respondents were selected by simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique was a descriptive technique by using frequency distribution. The result showed that brand engagement is in good enough categories, while customer loyalty is in good enough category. The differences in this study located on object research, time research, measuring instruments, literature used, the theory used and the results of the study.  
Co-Authors L.A. Wibowo Lisnawati Lisnawati