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All Journal Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management SEIKO : Journal of Management & Business YUME : Journal of Management
Robertus Basiya
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PENGARUH PERSEPSI HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi pada Konsumen Mister Burger di Kota Semarang) Dwi Riyadi, 08.05.51.0014; Basiya, Robertus
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Benefit that got with do this gives thinking contribution for manager and watchfulness side furthermore in wisdom taking and decision in the field of trade, economics and marketing. as to aim to analyze price perception influence towards customer satisfaction, to analyze location influence towards customer satisfaction, to analyze service quality influence towards customer satisfaction and to analyze price perception influence, location and service quality towards customer satisfaction. This watchfulness aims to detect to detect price perception influence, location and service quality towards customer satisfaction. as to sample in this watchfulness is sample in this watchfulness customer mister burger at city Semarang. Analyzer that used doubled linear regression. Watchfulness result shows that found influence significant positive between price perception towards customer satisfaction, will mean when achievable price perception so customer satisfaction will increase. The influence significant positive between location towards customer satisfaction, will mean when location will increase so customer satisfaction will increase. Found influence significant positive between service towards customer satisfaction, will mean when service will increase so customer satisfaction will increase.Keywords: Price Perception, Location and Service Quality towards Customer Satisfaction
ANALISIS KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG SMARTPHONE SAMSUNG GALAXY SERIES (Studi Kasus pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang Ilham Syahbana, 10.05.51.0073; Basiya, Robertus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Re buying interest is a psychological aspect which has considerable influence on the attitudes and behavior of interest is also a source of motivation that will drive someone to do what they do. Factors affecting the buying interest re-include: product quality, brand image, and price perception. The purpose of this study was to analyze the effect of product quality, brand image, and perception of the price of buying interest re-smartphone Samsung Galaxy Series. The population in this study is the students of the Faculty of Economics, University of Semarang Stikubank the re-purchase the smartphone Samsung Galaxy Series . The sample size used is based on the formula proposed by Taro obtained as many as 100 people . Purposive sampling technique sampling is a sampling technique to the data source specific considerations . Consideration of the samples in this study is that consumers who buy and use smartphones the Samsung Galaxy Series at least one month . Accidental sampling is taking respondents in the sample by coincidence met at the Faculty of Economics, University of Stikubank SemarangJenis data used in this study is primary data is data in the form of a questionnaire . The analytical tool used is multiple linear regression analysis . The results of the analysis can be concluded that : ( a) product quality has a positive effect on buying interest re- smartphone Samsung Galaxy Series . ( b ) brand image has a positive effect to enthusiasm buy to repeat smartphone Samsung Galaxy Series . (c) Perceived price has a positive effect to enthusiasm buy to repeat smartphone Samsung Galaxy Series .Keywords : product quality , brand image , price perceptions and Enthusiasm buy to repeat
PENGARUH PENGGUNAAN CELEBRITY ENDORSER, PERSEPSI HARGA, CITRA MEREK TERHADAP NIAT BELI ULANG SHAMPO PANTENE (Studi Pada Mahasiswa Universitas Stikubank Semarang) Via Agillyana, 10.05.51.0081; Basiya, Robertus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This study aims to determine whether the celebrity endorser, price perception, and brand image influence on consumer purchase intentions over the Pantene shampoo products and analyzing the dominant factor in influencing consumer repurchase intentions Pantene shampoo in Stikubank University Semarang. The sample in this study was 100 respondents with a sampling technique that non-probability sampling (purposive sampling). Analysis of the data using qualitative and quantitative data analysis which includes Test Validity, Reliability Test, F Test, determinant coefficient, Normality Test, Regression analysis, t test. Regression analysis was carried out with the software Statistical Process Social Science (SPSS) was used to process the data. The analysis showed that, celebrity endorser positive effect on purchase intention reset, positive effect on the perception of the price of re-purchase intention, and brand image has positive influence on purchase intentions re. Hypothesis testing using t-test showed that the variables Celebrity Endorser (X1), Perceptions of Price (X2) significantly affect Repeat Purchase Intentions, whereas Brand Image (X3) does not significantly affect Repeat Purchase Intentions. While the F-test showed a significant, this means that the variable Celebrity Endorser (X1), Perceptions of Price (X2), and Brand Image (X3) jointly influence on Repurchase Intention (Y).Keywords : Celebrity Endorser, Perception Of Price, Brand Image and Repurchase Intention
PENGARUH PENGGUNAAN CELEBRITY ENDORSER, PERSEPSI HARGA, CITRA MEREK TERHADAP NIAT BELI ULANG SHAMPO PANTENE (Studi Pada Mahasiswa Universitas Stikubank Semarang) Via Agillyana, 10.05.51.0081; Basiya, Robertus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to determine whether the celebrity endorser, price perception, and brand image influence on consumer purchase intentions over the Pantene shampoo products and analyzing the dominant factor in influencing consumer repurchase intentions Pantene shampoo in Stikubank University Semarang. The sample in this study was 100 respondents with a sampling technique that non-probability sampling (purposive sampling). Analysis of the data using qualitative and quantitative data analysis which includes Test Validity, Reliability Test, F Test, determinant coefficient, Normality Test, Regression analysis, t test. Regression analysis was carried out with the software Statistical Process Social Science (SPSS) was used to process the data. The analysis showed that, celebrity endorser positive effect on purchase intention reset, positive effect on the perception of the price of re-purchase intention, and brand image has positive influence on purchase intentions re. Hypothesis testing using t-test showed that the variables Celebrity Endorser (X1), Perceptions of Price (X2) significantly affect Repeat Purchase Intentions, whereas Brand Image (X3) does not significantly affect Repeat Purchase Intentions. While the F-test showed a significant, this means that the variable Celebrity Endorser (X1), Perceptions of Price (X2), and Brand Image (X3) jointly influence on Repurchase Intention (Y). Keywords : Celebrity Endorser, Perception Of Price, Brand Image and Repurchase Intention
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP MINAT BELI KEMBALI (Studi pada Pelanggan Mobil Mitsubishi Mirage di Kota Semarang) Yogie Febry Arzaqi Tikananda, 11.05.51.0058; Basiya, Robertus
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality and service quality to customer satisfaction and its impact on consumer buying interest back to the car Mitsubishi mirage in Semarang. This study uses three hypotheses. The population of this study is that people who buy cars Mitsubishi Mirage in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is that consumers who buy and use cars Mitsubishi Mirage at least one year. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: The product quality and significant positive effect on customer satisfaction. Quality of service is positive and significant impact on customer satisfaction. Consumer satisfaction is positive and significant impact on consumer buying interestKeywords: product quality, service quality, customer satisfaction and buying interest back. 
Principal Leadership Moderates Motivation And Work Diciplin Effects On Teachers Performance Lafi Yulifah, 1352020072; Basiya, Robertus
Jurnal Mahasiswa Pasca Sarjana 2015: PERIODE KEDUA 2015
Publisher : Jurnal Mahasiswa Pasca Sarjana

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This study aims to analyze the effect of motivation and work dicipline on the performance of Kesatrian  senior high school teachers Semarang under the principals leadership as a moderation variable. In this research, the population is about 101 respondents and uses explanatory research with the criteria of Kesatrian 2 Senior High School’s teachers Semarang. The measurement use a likert scale of five alternative answers. Test instruments being used are validity and reliability, while normality test uses Kolmogorov Smirnov Statistic Test. Heteroskedasrisitas Test using Glejser method, the test model use the coefficient of determination (Adjust R Square) and F test (Good ness of Fit), whereas hypothesis test uses regression analyze with t-test on significant rate 0f 0,05. Based on the results of the study, it can be summarized as follows:  Motivation has positif and signification effect on teacher performance, Work Discipline has positif and signification effect on teacher performance, The principal leadership doesn’t have  effect on teacher performance, The principal leadership role doesn’t moderate  influence of motivation on teacher performance, and  The principals leadership role doesn’t moderate  influence work discipline on teacher performance Keywords: Principal Leadership, Motivation, Discipline, and  Teachers   Performance
THE INFLUENCE OF COMPETENCE AND ORGANIZATIONAL COMMITMENT ON TEACHER PERFORMANCE MODERATION BY ACADEMIC SUPERVISION (Case Studyon Teachers in Kesatrian Senior High Schoolunder TheKesatrianEducation Foundation 67) Undang Lukman Hakim, 1352020074; Basiya, Robertus
Jurnal Mahasiswa Pasca Sarjana 2015: PERIODE KEDUA 2015
Publisher : Jurnal Mahasiswa Pasca Sarjana

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This study aimsto analyze Influence of Competence and Organizational Commitment on theteachers Performance of senior high school Kesatrian under the auspices of the Kesatrian 67 Education Foundation of Semarang with Academic Supervision as moderaration variable. The  population of this study are 102 respondents, this study is explanatory research. By all the criteria of  senior high school Kesatrian teachers under the auspices of the Kesatrian 67 Education Foundation of Semarang. Measurements used a Likert scale  of five alternative answers. Test instruments used are validity and reliability, while the normality test used Kolmogorov-Smirnov statistics. Heteroskedastisitas test used Glejser method, test model used is F test (Goodness of fit) and the coefficients of determination (Adjusted R square), while hypotesis test used regression analysis with t-test at the 0,05 significance level. The results of this study are: (1) the Competence has positive and significant effect on teacher performance, (2) the Organizational Commitment doesn’t haveeffect on the  teacher performance, (3) Academic Supervision has positive and significant effect on teacher performance, (4) Academic Supervision has moderateinfluence Competence on the Teacher Performance (5) Academic supervision doesn’t moderate influence Organizational Commitment on the teacher Performance. Keyword: Competence, Organizational Commitment, Academic Supervision, Teacher Performance.  
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA GURU DIMODERASI BUDAYA ORGANISASI YAYASAN BADAN WAKAF SULTAN AGUNG DI KOTA SEMARANG Ahmad Hakim Rifai, 12.52.02.0176; Basiya, Robertus
Jurnal Mahasiswa Pasca Sarjana periode pertama 2015
Publisher : Jurnal Mahasiswa Pasca Sarjana

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This study aimed to determine the effect of leadership styles and motivation to work on teacher performance organizational culture moderated Foundation Waqaf Board Sultan Agung in Semarang. This study was conducted on teachers within the Foundation Waqaf Board Sultan Agung Semarang with a population of 175 teachers and samples taken 100 teachers. Test instrument used was the validity and reliability of the components of the matrix, while the test model used is the F test and determination, the classical assumption of normality test data and test hiterokedastisitas. Hypothesis test using T test. The purpose of this study to determine: (1) Testing and Analyzing Performance Against Teacher Leadership Style. (2) Testing and Analyzing the Effect of Work Motivation Against Teacher Performance. (3) Test and Analyze How Influence of Organizational Culture on Performance Master. (4) Testing and Analyzing the Effect of moderate Organizational Culture on Performance Leadership Style Guru. (5) Testing and Analyzing the Effect of Organizational Culture moderate Work Motivation Against Teacher Performance. Keywords: Leadership Style, Work Motivation, Organizational Culture, and teacher performance
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, PERSEPSI HARGA, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE GO-JEK DI KOTA SEMARANG Fernanda Fitria Sundoro, 14.05.51.0032; Basiya, Robertus
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The competition of online-based companies related to transportation services is now starting to grow rapidly one of the start-up company that is on the rise is Go-Jek. By prioritizing the quality of services with digital forms of applications and services directly to customers, then followed by trust, price perception, and corporate image of customer satisfaction online transportation services Go-Jek. Then there is a positive and significant influence between trust on customer satisfaction. There is a positive and insignificant influence between price perceptions on customer satisfaction. There is a positive and significant influence between the company image on customer satisfaction. Model feasibility test of 0,519 significant level 0,000 <0,05 hence concluded that there is positive and significant influence between service quality (X1), trust (X2), perception of price (X3), and company image (X4) to customer satisfaction (Y) simultaneously. Go-Jek online transportation in Semarang City. Keywords: service quality, trust, price perception, corporate image and customer satisfaction.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG MOBIL MEREK TOYOTA DI PT. NASMOCO SEMARANG ( Studi pada Konsmen Pengguna Mobil Merek Toyota di Semarang ) Dwi Kurniawan Novianto, 14.05.51.0251; Basiya, Robertus
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to examine the effect of Product Quality, Service Quality, Brand Image, and Price Perception on Buying Interest. The population in this study is Consumer Users of Toyota Brand Car in Semarang. Samples were taken as many as 100 respondents by using purposive accidential sampling technique. Data were collected using survey method through questionnaires filled by consumers.Analytical technique using multiple regression method previously tested the validity and reliability test. In addition, this study also used F statistical tests and coefficient of determination. The latter performed hypothesis testing using t test.The result of this research shows that product quality variable have positive and significant effect to Repurchase Intention, Quality of Service have positive but not significant effect to Repurchase Intention, Brand Image have positive and significant effect to Repurchase Intention and Reflect Price Interest have positive and significant influence to Repurchase Intention. Keywords: Product Quality, Service Quality, Brand Image, Price Perception, and Repurchase Intention.
Co-Authors 08.05.51.0014 Dwi Riyadi 10.05.51.0073 Ilham Syahbana 10.05.51.0081 Via Agillyana 12.52.02.0176 Ahmad Hakim Rifai, 12.52.02.0176 1352020072 Lafi Yulifah, 1352020072 1352020074 Undang Lukman Hakim, 1352020074 Anisa Noer Safitri Anita Dian Pratiwi Dwi Kurniawan Novianto, 14.05.51.0251 Fernanda Fitria Sundoro, 14.05.51.0032 Nur Laila Silvia Astri Pringgadini Tiara Yazlisa Yogie Febry Arzaqi Tikananda, 11.05.51.0058 Yogie Febry Arzaqi Tikananda, 11.05.51.0058