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PENGARUH PERSEPSI HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi pada Konsumen Mister Burger di Kota Semarang) Dwi Riyadi, 08.05.51.0014; Basiya, Robertus
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Benefit that got with do this gives thinking contribution for manager and watchfulness side furthermore in wisdom taking and decision in the field of trade, economics and marketing. as to aim to analyze price perception influence towards customer satisfaction, to analyze location influence towards customer satisfaction, to analyze service quality influence towards customer satisfaction and to analyze price perception influence, location and service quality towards customer satisfaction. This watchfulness aims to detect to detect price perception influence, location and service quality towards customer satisfaction. as to sample in this watchfulness is sample in this watchfulness customer mister burger at city Semarang. Analyzer that used doubled linear regression. Watchfulness result shows that found influence significant positive between price perception towards customer satisfaction, will mean when achievable price perception so customer satisfaction will increase. The influence significant positive between location towards customer satisfaction, will mean when location will increase so customer satisfaction will increase. Found influence significant positive between service towards customer satisfaction, will mean when service will increase so customer satisfaction will increase.Keywords: Price Perception, Location and Service Quality towards Customer Satisfaction

ANALISIS KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG SMARTPHONE SAMSUNG GALAXY SERIES (Studi Kasus pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang Ilham Syahbana, 10.05.51.0073; Basiya, Robertus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Re buying interest is a psychological aspect which has considerable influence on the attitudes and behavior of interest is also a source of motivation that will drive someone to do what they do. Factors affecting the buying interest re-include: product quality, brand image, and price perception. The purpose of this study was to analyze the effect of product quality, brand image, and perception of the price of buying interest re-smartphone Samsung Galaxy Series. The population in this study is the students of the Faculty of Economics, University of Semarang Stikubank the re-purchase the smartphone Samsung Galaxy Series . The sample size used is based on the formula proposed by Taro obtained as many as 100 people . Purposive sampling technique sampling is a sampling technique to the data source specific considerations . Consideration of the samples in this study is that consumers who buy and use smartphones the Samsung Galaxy Series at least one month . Accidental sampling is taking respondents in the sample by coincidence met at the Faculty of Economics, University of Stikubank SemarangJenis data used in this study is primary data is data in the form of a questionnaire . The analytical tool used is multiple linear regression analysis . The results of the analysis can be concluded that : ( a) product quality has a positive effect on buying interest re- smartphone Samsung Galaxy Series . ( b ) brand image has a positive effect to enthusiasm buy to repeat smartphone Samsung Galaxy Series . (c) Perceived price has a positive effect to enthusiasm buy to repeat smartphone Samsung Galaxy Series .Keywords : product quality , brand image , price perceptions and Enthusiasm buy to repeat

PENGARUH PENGGUNAAN CELEBRITY ENDORSER, PERSEPSI HARGA, CITRA MEREK TERHADAP NIAT BELI ULANG SHAMPO PANTENE (Studi Pada Mahasiswa Universitas Stikubank Semarang) Via Agillyana, 10.05.51.0081; Basiya, Robertus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This study aims to determine whether the celebrity endorser, price perception, and brand image influence on consumer purchase intentions over the Pantene shampoo products and analyzing the dominant factor in influencing consumer repurchase intentions Pantene shampoo in Stikubank University Semarang. The sample in this study was 100 respondents with a sampling technique that non-probability sampling (purposive sampling). Analysis of the data using qualitative and quantitative data analysis which includes Test Validity, Reliability Test, F Test, determinant coefficient, Normality Test, Regression analysis, t test. Regression analysis was carried out with the software Statistical Process Social Science (SPSS) was used to process the data. The analysis showed that, celebrity endorser positive effect on purchase intention reset, positive effect on the perception of the price of re-purchase intention, and brand image has positive influence on purchase intentions re. Hypothesis testing using t-test showed that the variables Celebrity Endorser (X1), Perceptions of Price (X2) significantly affect Repeat Purchase Intentions, whereas Brand Image (X3) does not significantly affect Repeat Purchase Intentions. While the F-test showed a significant, this means that the variable Celebrity Endorser (X1), Perceptions of Price (X2), and Brand Image (X3) jointly influence on Repurchase Intention (Y).Keywords : Celebrity Endorser, Perception Of Price, Brand Image and Repurchase Intention

PENGARUH PENGGUNAAN CELEBRITY ENDORSER, PERSEPSI HARGA, CITRA MEREK TERHADAP NIAT BELI ULANG SHAMPO PANTENE (Studi Pada Mahasiswa Universitas Stikubank Semarang) Via Agillyana, 10.05.51.0081; Basiya, Robertus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This study aims to determine whether the celebrity endorser, price perception, and brand image influence on consumer purchase intentions over the Pantene shampoo products and analyzing the dominant factor in influencing consumer repurchase intentions Pantene shampoo in Stikubank University Semarang. The sample in this study was 100 respondents with a sampling technique that non-probability sampling (purposive sampling). Analysis of the data using qualitative and quantitative data analysis which includes Test Validity, Reliability Test, F Test, determinant coefficient, Normality Test, Regression analysis, t test. Regression analysis was carried out with the software Statistical Process Social Science (SPSS) was used to process the data. The analysis showed that, celebrity endorser positive effect on purchase intention reset, positive effect on the perception of the price of re-purchase intention, and brand image has positive influence on purchase intentions re. Hypothesis testing using t-test showed that the variables Celebrity Endorser (X1), Perceptions of Price (X2) significantly affect Repeat Purchase Intentions, whereas Brand Image (X3) does not significantly affect Repeat Purchase Intentions. While the F-test showed a significant, this means that the variable Celebrity Endorser (X1), Perceptions of Price (X2), and Brand Image (X3) jointly influence on Repurchase Intention (Y). Keywords : Celebrity Endorser, Perception Of Price, Brand Image and Repurchase Intention

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP MINAT BELI KEMBALI (Studi pada Pelanggan Mobil Mitsubishi Mirage di Kota Semarang) Yogie Febry Arzaqi Tikananda, 11.05.51.0058; Basiya, Robertus
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality and service quality to customer satisfaction and its impact on consumer buying interest back to the car Mitsubishi mirage in Semarang. This study uses three hypotheses. The population of this study is that people who buy cars Mitsubishi Mirage in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is that consumers who buy and use cars Mitsubishi Mirage at least one year. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: The product quality and significant positive effect on customer satisfaction. Quality of service is positive and significant impact on customer satisfaction. Consumer satisfaction is positive and significant impact on consumer buying interestKeywords: product quality, service quality, customer satisfaction and buying interest back.Â

PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, PERSEPSI HARGA, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE GO-JEK DI KOTA SEMARANG Fernanda Fitria Sundoro, 14.05.51.0032; Basiya, Robertus
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The competition of online-based companies related to transportation services is now starting to grow rapidly one of the start-up company that is on the rise is Go-Jek. By prioritizing the quality of services with digital forms of applications and services directly to customers, then followed by trust, price perception, and corporate image of customer satisfaction online transportation services Go-Jek. Then there is a positive and significant influence between trust on customer satisfaction. There is a positive and insignificant influence between price perceptions on customer satisfaction. There is a positive and significant influence between the company image on customer satisfaction. Model feasibility test of 0,519 significant level 0,000 <0,05 hence concluded that there is positive and significant influence between service quality (X1), trust (X2), perception of price (X3), and company image (X4) to customer satisfaction (Y) simultaneously. Go-Jek online transportation in Semarang City. Keywords: service quality, trust, price perception, corporate image and customer satisfaction.

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG MOBIL MEREK TOYOTA DI PT. NASMOCO SEMARANG ( Studi pada Konsmen Pengguna Mobil Merek Toyota di Semarang ) Dwi Kurniawan Novianto, 14.05.51.0251; Basiya, Robertus
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to examine the effect of Product Quality, Service Quality, Brand Image, and Price Perception on Buying Interest. The population in this study is Consumer Users of Toyota Brand Car in Semarang. Samples were taken as many as 100 respondents by using purposive accidential sampling technique. Data were collected using survey method through questionnaires filled by consumers.Analytical technique using multiple regression method previously tested the validity and reliability test. In addition, this study also used F statistical tests and coefficient of determination. The latter performed hypothesis testing using t test.The result of this research shows that product quality variable have positive and significant effect to Repurchase Intention, Quality of Service have positive but not significant effect to Repurchase Intention, Brand Image have positive and significant effect to Repurchase Intention and Reflect Price Interest have positive and significant influence to Repurchase Intention. Keywords: Product Quality, Service Quality, Brand Image, Price Perception, and Repurchase Intention.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP MINAT BELI KEMBALI (Studi pada Pelanggan Mobil Mitsubishi Mirage di Kota Semarang) Yogie Febry Arzaqi Tikananda, 11.05.51.0058; Basiya, Robertus
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality and service quality to customer satisfaction and its impact on consumer buying interest back to the car Mitsubishi mirage in Semarang. This study uses three hypotheses. The population of this study is that people who buy cars Mitsubishi Mirage in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is that consumers who buy and use cars Mitsubishi Mirage at least one year. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: The product quality and significant positive effect on customer satisfaction. Quality of service is positive and significant impact on customer satisfaction. Consumer satisfaction is positive and significant impact on consumer buying interestKeywords: product quality, service quality, customer satisfaction and buying interest back.

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