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M. Kurniawan
Indo Global Mandiri University
Economics, Econometrics & Finance

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PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN PADAPT. CIOMAS ADISATWAPALEMBANG Fachrun Al Rasyid; Roswaty Roswaty; M. Kurniawan
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 8, No 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.111 KB) | DOI: 10.36982/jiegmk.v8i2.307

Abstract

The purpose of this study was to find how the effect of democratic leadership style on employee job satisfaction was. The object of the study was PT. Ciomas Adisatwa Palembang. This study used qualitative and quantitative methods consisting of two variables: democratic leadership style as an independent variable and employee job satisfaction as a dependent variable. The types of data used were primary and secondary data. Techniques for collecting the data were interview, observation, questionnaire, documentation and literature study. In analyzing the data, simple regression analysis and t-test were used. The result of the study showed that the democratic leadership style partially had a significant effect on employee job satisfaction. It could be seen from the R which was 0.626 that means there was a good correlation between the democratic leadership style and very good employee job satisfaction. In addition, the result of hypothesis testing through t-test also showed that the significance level was 0,000 which was greater than 0.05, and it means partially the democratic leadership style had a significant effect on employee job satisfaction.Keywords: Democratic leadership style, Employee job satisfaction, Humen resource management
PENGARUH BAURAN PEMASARAN (4P) TERHADAP KEPUTUSANPEMBELIAN PERUMAHAN PT. BERLIAN BERSAUDARA PROPERTINDO (Studi Kasus Perumahan Taman Arizona 1 Taman Arizona 2 dan Taman Arizona 3 di Talang Jambi Palembang) Noevie Susanti; Hamid Halin; M. Kurniawan
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 8, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.742 KB) | DOI: 10.36982/jiegmk.v8i1.298

Abstract

As many corporate institutions use the concept of marketing mix as a strategy to attract potential customers to be able to improve consumer purchasing decisions. This study aims to determine and test the effect of Marketing Mix on Purchasing Decision at PT. Berlian Bersaudara Propertindo Palembang. By using quantitative statistical research methods and data analysis techniques used are simple regression analysis. Population in this research is consumer who buy house at PT. Berlian Bersaudara Propertindo Palembang and sample of 134 respondents with sampling technique using Slovin method.Instrument validity test results show that rcount ≥ rtabel means that all valid items and reliability is above 0.70 means all reliable. When viewed based on Test t shows the value of tcount (10,620) ≥ ttabel (1,656) sig (0,000) ≥ 0.05. It shows that the Marketing Mix is a significant effect on Purchase Decision. From the correlation result show the correlation between Marketing Mix to Decision of Purchase high assumption that is equal to 67,9%. Then the coefficient of determination (R2) shows the amount of 0.461% of the Marketing Mix of Purchase Decision, while the remaining 53.9% influenced by other variables not examined in this study.Keywords : Marketing mix, Purchase Decision, Quantitative Methods.
Co-Authors Fachrun Al Rasyid Hamid Halin Noevie Susanti Roswaty Roswaty