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All Journal KOMUNIKATIF Jurnal e-Komunikasi Source: Jurnal Ilmu Komunikasi
Lady Joanne Tjahyana
Program Studi Ilmu Komunikasi Universitas Kristen Petra
Languange, Linguistic, Communication & Media Social Sciences

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Journal : Source: Jurnal Ilmu Komunikasi

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GERAKAN OPINI DIGITAL #TRUEBEAUTY PADA TWITTER UNTUK PEMERAN FILM ADAPTASI KOMIK WEBTOON Lady Joanne Tjahyana
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1759

Abstract

Digital Movement of Opinion (DMO) using hashtag #TrueBeauty on Twitter was conducted by the fans of True Beauty as one of the most popular Webtoon’s comic. The fans gave their opinion about the perfect cast for the movie adaption of the comic. The objective of this research is to analyse the network that was formed by the DMO of #TrueBeauty. The method that had been used was social network analysis and the datasets mining was done using Netlytic. This research indicates that fans as the actors of the DMO were spreaded widely across the network and not centralized into certain dominant actors. The actors was divided into different clusters and every cluster has its own characteristics based on different locations and cultures. Therefore the role of influencers or dominant actors in every cluster is very important to deliver opinions with a style that suits every community. Moreover, text analysis found that film industry should pay attention to social media opinion, because many of the opinion were reflects the original desires of every fan without any intermediaton from any parties.
Co-Authors Agusly Irawan Aritonang Astri Yogatama Carolin Yoko Casandra Desi Yoanita Elizabeth Medwinita Danielle Felicia Goenawan Gatut Priyowidodo Gladys Graciella Lodri Johar Firdaus Lisapaly Mayangcindy Langi Michael Kurniawan Wijaya Michelle Aristia Lengkong