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All Journal Jurnal Keuangan dan Perbankan Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Perilaku dan Strategi Bisnis International Journal of Management Research and Economics Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Atik Aprianingsih
Institut Teknologi Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi

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Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Atik Aprianingsih; Mahardhika Dwi Ananta Sofyan; Teresia Debby; Ira Fachira; Mohamad Toha
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Co-Authors Arga Bima Asmara Khairani Bonita Pardede Inggi Qariba Ira Fachira Laksmi Saraswati Hadiansyah Mahardhika Dwi Ananta Sofyan Mohamad Toha Mustika Sufiati Purwanegara Muthya Islamiaty Putri Dewi Yuliana Reza Ashari Nasution Stella Olivia Rawis Teresia Debby Teresia Debby Widyoretno Adiani