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All Journal Jurnal Keuangan dan Perbankan Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Perilaku dan Strategi Bisnis International Journal of Management Research and Economics Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Atik Aprianingsih
Institut Teknologi Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

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A Preliminary Study on the Motivation of Funders for Crowdfunding Teresia Debby; Mustika Sufiati Purwanegara; Atik Aprianingsih
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.242

Abstract

Crowdfunding is a new and novel way to gather fund through the internet for small and medium-size business from many investors. It is different from the conventional method which capital is gained from the loans from some of the conventional financial institutions like banks, angel investors, venture capitalists. Even though it is very popular, there are few numbers of researches have been done on this topic, especially to identify the motivation behind someone when investing in using this method. Some studies have been done to explore motivations. In this study, the sampling techniques that will be used are convenience and snowball sampling techniques. In the end, the study can gather 68 respondents, which all responses would be analyzed using an exploratory analysis using R software. Based on the results, there are five groups of motivations for investing in crowdfunding; they are enjoyment, recognition, curiosity, perceived risk, and altruism. The results of this study provided theoretical implications for future research and practical implications for the success of crowdfunding platforms.Keywords: crowdfunding, crowd-funding, funding motivation, crowdfunding motivation, internet based funding
Co-Authors Arga Bima Asmara Khairani Bonita Pardede Inggi Qariba Ira Fachira Laksmi Saraswati Hadiansyah Mahardhika Dwi Ananta Sofyan Mohamad Toha Mustika Sufiati Purwanegara Muthya Islamiaty Putri Dewi Yuliana Reza Ashari Nasution Stella Olivia Rawis Teresia Debby Teresia Debby Widyoretno Adiani