Indonesian Journal of Business and Entrepreneurship (IJBE)
Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019

A Preliminary Study on the Motivation of Funders for Crowdfunding

Teresia Debby (Institut Teknologi Bandung)
Mustika Sufiati Purwanegara (Institut Teknologi Bandung)
Atik Aprianingsih (Institut Teknologi Bandung)



Article Info

Publish Date
07 Sep 2019

Abstract

Crowdfunding is a new and novel way to gather fund through the internet for small and medium-size business from many investors. It is different from the conventional method which capital is gained from the loans from some of the conventional financial institutions like banks, angel investors, venture capitalists. Even though it is very popular, there are few numbers of researches have been done on this topic, especially to identify the motivation behind someone when investing in using this method. Some studies have been done to explore motivations. In this study, the sampling techniques that will be used are convenience and snowball sampling techniques. In the end, the study can gather 68 respondents, which all responses would be analyzed using an exploratory analysis using R software. Based on the results, there are five groups of motivations for investing in crowdfunding; they are enjoyment, recognition, curiosity, perceived risk, and altruism. The results of this study provided theoretical implications for future research and practical implications for the success of crowdfunding platforms.Keywords: crowdfunding, crowd-funding, funding motivation, crowdfunding motivation, internet based funding

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Journal Info

Abbrev

ijbe

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program ...