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Y. Djoko Suseno & Alwi Suddin
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ANALISIS PENGARUH KUALITAS PELAYANAN,KUALITAS PRODUK, KOMITMEN PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL MODERASI (Survei tentang UD Gas Elpiji Restuaji Surakarta) Y. Djoko Suseno & Alwi Suddin
Exsplorasi Vol. 29 No. 2 (2017): Eksplorasi
Publisher : Eksplorasi

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Abstract

Penelitian inii bertujuan untuk menganalisis (1) Menganalisis signifikansi pengaruh kualitas pelayanan terhadap loyalitas UD Gas elpiji Restuaji Surakarta. (2) Menganalisis signifikansi pengaruh kualitas kualitas produk terhadap loyalitas pelanggan UD Gas eipiji Restuaji Surakarta. (3) Menganalisis signifikansi pengaruh komitmen pelanggan terhadap loyalitas pelanggan UD Gas elpiji restuaji Surakarta. (4) Menganalisis kepercayaan kepercayaan pelanggan dalam memoderasi pengaruh kualitas pelayanana terhadap loyalitas pelanggan UD Gas elpiji restuaji Surakarta (5) Menganalisis kepercayaan pelanggan dalam memoderasi pengaruh kualitas produk terhadap loyalitas pelanggan UD Gas elpiji Restuaji Surakarta (6) Menganalisis kepercayaan pelanggan dalam memoderasi pengaruh komitmen pelanggan terhadap loyalitas pelanggan UD Gas elpiji Restu aji Surakarta.Lokasi penelitian di Wilayah Surakarta dan sekitarnya. Populasi penelitian sebanyak 100 orang yang sekaligus dijadikan sebagai samapel penelitian. Dengan teknik populasi atau sensus. Jenis data menggunakan data kualitatif dan data kuantittaif. Sumber data menggunakan dokumentasi, observasi dan kuesioner. Teknik analisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji t, uji F, Koefisiien determinasi dan uji selisih mutlak.Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan UD Gas Restu aji Surakarta,Yang ditunjuukan dngan P value 0,000 < 0,05 Kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan UD Gas elpiji Restuaji Surakarta yang ditunjukkan p value 0,000 < 0,05, Komitmen Pelanggan berpengar signifikan terhadap loyalitas pelanggan UD Gas elpiji Restuaji Surakarta,yang ditunjukkan Kepercayaan pelanggan memoderasi pengaruh kualitas pelayanan terhadap loyalitas pelanggan UD Gas elpiji Restu aji Surakarta,yang ditunjukkan p value 0,000 < 0,05. Kepercayaan pelanggan memoderasi pengaruh kualitas produk terhadap loyalitas pelanggan UD Gas elpiji Restu aji Surakarta,yang ditunjuukkan p value 0.000 < 0,05 Kepercayaan pelanggan memoderasi pengaruh komitmen pelanggan terhadap loyalitas pelanggan UD Gas elpiji Restu aji Surakarta.yang ditunjukkan p value 0,000 < 0,05Kata kunci : Kualitas Pelayanan, Kualitas produk, Komitmen pelanggan, kepercayaan pelanggan dan loyalitas pelanggan.
ANALISIS PENGARUH ACHIEVMENT, INOVASI TERHADAP KINERJA ENTREPRENEUR UKM PENGRAJIN HOME INDUSTRI BATIK DENGAN PERSONAL CONTROL SEBAGAI VARIABEL MODERATING DI SURAKARTA Y. Djoko Suseno & Alwi Suddin
RESEARCH FAIR UNISRI Vol. 3 No. 1 (2019): RESEARCH FAIR UNISRI
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.079 KB) | DOI: 10.33061/rsfu.v3i1.2619

Abstract

This study aims to determine the significant effect between I) Achievment on the performance of Employee, 2) Inovation on Employee Performance, 3) Personal Control on the Performance, 4) Achievment on employee Performance is moderated by Personal Control, and 5) Inovastion on Employee Performance is moderated by the Personal Control in the UKM Batik SurakartaThe population in the in this study werw ccoper Batik in the district of Surakarta numbering 60 cooper batik . The sampling technique used in this research is Propotional Smpling. Techiques of data collection using questionares, observation anda domumentation. Analysis using multi linier regression using a moderating variable.The result obtained by dat analysis 1) Quesionaire study variables consisted of variables Achievment , Inovation, Personal Control and Performance of all valid and reliable. Classic assumption test result showed that multiple linier regression yielded escaped the problems of classical assumptions.The result of data analysis also showed that 1) Achievment was significantly positively affect the performance of employee,,2) Inovastion positively significantly affect the performance of employee , 3) Personal Control also positive significantly affect the performance of employee Handicraf batik, 4) Personal Control positive significantly moderate the effect of Achievment on employee performance handicraft batik, 5) Personal Control was also positive significantly moderat the effect of the work Inovasion on employee Performance Handicraft Batik.Result of analysis R2 value obtained for 0,243 %, it shows tahat the Employee Performance handicraft is influenced by achievement, Inovastion, and Personal Control and is 24,3 % while the remaining 75,7 % who are influenced by other variaveble examined in the study.
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